{"id":975173,"date":"2026-06-24T08:42:42","date_gmt":"2026-06-24T12:42:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ttecs-latest-customer-strategist-journal-examines-seven-shifts-reshaping-customer-experience-in-the-ai-era\/"},"modified":"2026-06-24T08:42:42","modified_gmt":"2026-06-24T12:42:42","slug":"ttecs-latest-customer-strategist-journal-examines-seven-shifts-reshaping-customer-experience-in-the-ai-era","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ttecs-latest-customer-strategist-journal-examines-seven-shifts-reshaping-customer-experience-in-the-ai-era\/","title":{"rendered":"TTEC\u2019s Latest Customer Strategist Journal Examines Seven Shifts Reshaping Customer Experience in the AI Era"},"content":{"rendered":"

\nNew issue, “CX Under Pressure,” reveals how organizations can balance AI innovation, customer trust, and operational efficiency in a rapidly changing marketplace
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AUSTIN, Texas, June 24, 2026 (GLOBE NEWSWIRE) — Customer expectations are changing faster than many organizations can adapt as AI raises the bar for personalization, speed, and trust.\u00a0TTEC<\/strong><\/a>, a leading global consulting, technology, and managed services company delivering solutions at the intersection of data, AI, and customer experience (CX), today announced the release of the latest issue of Customer Strategist Journal, \u201cCX Under Pressure<\/em>,\u201d<\/a> which spotlights the forces reshaping CX and the strategic shifts brands must make to remain competitive.<\/p>\n

The issue’s cover story, \u201cThe State of CX: A New Era Needs New Rules: 7 Shifts Every Brand Must Make to Survive the CX Evolution,\u201d<\/a> identifies seven shifts driving changes in customer expectations, AI adoption, privacy concerns, and service delivery.<\/p>\n

\n AI Pressures Are Forcing Shifts in CX<\/strong>\n <\/p>\n

\u201cEvery generation of business is defined by a shift that changes how companies connect with people. Today, that shift is happening in customer experience,\u201d said Ken Tuchman, chairman and CEO of TTEC<\/a>. \u201cAI is raising expectations faster than most organizations realize. Winning brands are redefining the relationship between people, technology, and trust.\u201d<\/p>\n

In her editor’s note, Customer Strategist Journal Editor-in-Chief Elizabeth Glagowski<\/a> compares today’s CX environment to a ticking time bomb, with leaders racing to navigate AI adoption, rising customer expectations, workforce challenges, and cost pressures before business performance, customer loyalty, and brand reputation suffer.<\/p>\n

\n Topics Explored in this Issue<\/strong>\n <\/p>\n