{"id":974752,"date":"2026-06-23T09:42:30","date_gmt":"2026-06-23T13:42:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bath-body-works-expands-reach-with-nationwide-launch-at-ulta-beauty\/"},"modified":"2026-06-23T09:42:30","modified_gmt":"2026-06-23T13:42:30","slug":"bath-body-works-expands-reach-with-nationwide-launch-at-ulta-beauty","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bath-body-works-expands-reach-with-nationwide-launch-at-ulta-beauty\/","title":{"rendered":"Bath & Body Works Expands Reach with Nationwide Launch at Ulta Beauty"},"content":{"rendered":"

\nThe strategic partnership advances Consumer First Formula strategy to reach new consumers with a curated assortment in 600+ Ulta Beauty stores and on Ulta.com
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COLUMBUS, Ohio, June 23, 2026 (GLOBE NEWSWIRE) — Bath & Body Works today announced a strategic partnership with Ulta Beauty, bringing a curated selection of its most-loved body care and home fragrance products to more than 600 Ulta Beauty stores nationwide and Ulta.com. The collaboration reflects the company\u2019s focus on building the foundation to reposition Bath & Body Works from a specialty retailer into a category-leading global brand. It also marks an important step in its Consumer First Formula, expanding access to the brand in one of the country\u2019s leading beauty discovery destinations.<\/p>\n

Beginning July 12, 2026, Ulta Beauty guests can explore a curated selection of Bath & Body Works products across home fragrance and body care. This assortment includes iconic signature scents in fine fragrance mist, body cream, hand soap and more, along with a collection of the brand\u2019s high-quality 3-wick candles and Wallflowers. It also features the return of a nostalgic favorite, Juniper Breeze, available exclusively at Ulta Beauty.<\/p>\n

The strategic partnership reflects Bath & Body Works\u2019 broader marketplace strategy: expanding beyond its owned stores and digital channels to meet consumers in the places they already discover, browse and buy beauty, fragrance and self-care products.<\/p>\n

As the largest specialty beauty retailer in the U.S. and a leading destination for brand discovery, Ulta Beauty offers access to highly\u00a0engaged\u00a0consumers\u00a0who actively shop across categories,\u00a0frequently\u00a0test and explore\u00a0new\u00a0products, and\u00a0seek\u00a0high-quality, ingredient-led\u00a0beauty brands.\u00a0Bath & Body Works\u00a0designed\u00a0its assortment\u00a0with this consumer at the center.<\/p>\n

\u201cWe\u2019re continuing to expand our reach by bringing the best of Bath & Body Works to fragrance fans at Ulta Beauty,\u201d said Maly Bernstein, Bath & Body Works chief commercial officer. \u201cThis strategic partnership introduces our brand to new, highly engaged consumers who love to discover and explore, with a curated selection of thoughtfully crafted scents that showcase our fragrance leadership and expertise.\u201d<\/p>\n

Bath & Body Works and Ulta Beauty are emotionally driven brands that combine beauty and self-care to bring joy, inspire confidence, and foster self-expression. Together, they transform everyday routines into meaningful experiences\u2014Bath & Body Works through fragrance and personal care, and Ulta Beauty through expansive, inclusive beauty offerings designed for everyone at any stage of their beauty journey.<\/p>\n

At the core, both brands are in the business of creating feel-good moments for all through accessible, fun, and engaging experiences that invite discovery and celebrate self-care.<\/p>\n

For Ulta Beauty guests, the launch creates a new way to introduce and experience Bath & Body Works, whether through trial-size fragrance discovery, iconic body care favorites or elevated home fragrance from White Barn.<\/p>\n

\u201cUlta Beauty is built on the power of discovery, and we are thrilled to welcome Bath & Body Works to select stores and Ulta.com as we expand the ways guests experience fragrance, bath, body and self-care,\u201d said Lauren Brindley, chief merchandising and digital officer, Ulta Beauty. \u201cWe see a meaningful whitespace opportunity to better serve guests across high-quality home fragrance, hand soaps, lotions and body care, categories that beautifully complement our assortment and meet guests across all ages, stages and price points. Through this strategic partnership, we are bringing Ulta Beauty guests greater access to Bath & Body Works\u2019 most-loved products, with a portion of the assortment exclusive to Ulta Beauty, including the return of Juniper Breeze, one of the brand\u2019s most treasured classic fragrances. This launch expands our assortment into incremental categories our guests are excited to discover and reinforces Ulta Beauty as a destination for accessible, elevated beauty and self-care experiences.\u201d<\/p>\n

The launch assortment was curated to encourage discovery, trial and cross category exploration, with a mix of iconic fragrances, Ulta Beauty exclusives, body care favorites and home fragrance products including:<\/p>\n