{"id":974737,"date":"2026-06-23T09:40:32","date_gmt":"2026-06-23T13:40:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/"},"modified":"2026-06-23T09:40:32","modified_gmt":"2026-06-23T13:40:32","slug":"expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/","title":{"rendered":"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position:inside }\n.bwlistdisc { list-style-type: disc }\n.bwalignl { text-align: left }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance<\/b><\/p>\n<p class=\"bwalignc\"><i><b>Study of 1,500 hotel decision makers across six markets finds that full connectivity \u2013 not just basic connectivity \u2013 drives stronger revenue performance, less manual work and lowers operational risk<\/b><\/i><\/p>\n<p>SEATTLE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;Expedia Group today released new global research showing that full connectivity is a decisive performance differentiator for hotel properties in driving revenue, maximizing operational efficiency, and delivering reliable inventory. Findings from independent hotels, franchise properties, and mid-to-large chains show that properties using a full suite of connectivity report stronger business performance, less friction, and greater confidence.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260623665474\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260623665474\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260623665474\/en\/2836796\/4\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg\" alt=\"Study of 1,500 hotel decision makers across six markets finds that full connectivity \u2013 not just basic connectivity \u2013 drives stronger revenue performance, less manual work and lowers operational risk.\" \/><\/p>\n<p style=\"font-size:85%\">Study of 1,500 hotel decision makers across six markets finds that full connectivity \u2013 not just basic connectivity \u2013 drives stronger revenue performance, less manual work and lowers operational risk.<\/p>\n<\/div>\n<p>Based on insights from 1,500 hotel decision makers across six markets, the research examines how different levels of connectivity software adoption \u2013 full, basic, or no connectivity \u2013 affect workload, channel performance, and perceptions of value.<\/p>\n<p>\u201cAs booking channels proliferate, travel distribution is becoming increasingly complex, and hoteliers using connectivity providers and API capabilities can automate workflows, streamline operations, reduce pressure on their teams and improve profitability,\u201d said Chris Hodges, Vice President of Global Connectivity &amp; Partner Solutions, Expedia Group. \u201cOur goal is to continue removing friction from travel distribution by developing APIs that address the most critical needs of our hotel partners and connectivity providers.\u201d<\/p>\n<p><b>Connectivity is a profit driver for hotels<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>81%<\/b> of fully connected properties say connectivity has improved their property\u2019s occupancy, average daily rate (ADR), or revenue per available room (RevPAR).<\/li>\n<li><b>52% <\/b>of properties relying on basic connectivity say that technology has improved their occupancy, ADR, or RevPAR.<\/li>\n<li><b>83% <\/b>of fully connected properties believe better connectivity improves their bottom line, compared to<b> 55% <\/b>with basic connectivity and <b>26%<\/b> of unconnected properties.<\/li>\n<\/ul>\n<p><b>Connectivity helps hotels cut friction and save time<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>81% <\/b>of decision makers from fully connected properties say working with a connectivity provider has reduced both friction and manual work, compared to <b>49%<\/b> of properties using basic connectivity.<\/li>\n<li>Roughly <b>74%<\/b> of unconnected properties report doing tasks on OTAs either partially or entirely manually.<\/li>\n<li>Approximately <b>50%<\/b> of fully connected properties have tasks on OTAs fully or mostly automated.<\/li>\n<\/ul>\n<p><b>Connectivity gives hotels more control with less risk<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>95%<\/b> of fully connected properties feel confident that rate and availability changes are made across all channels within <b>15 minutes<\/b>, compared to <b>90%<\/b> of properties with basic connectivity, and <b>80%<\/b> of unconnected properties.<\/li>\n<li>OTA issues for unconnected properties: <b>14%<\/b> are more likely to experience overbookings caused by mismatched availability and <b>9%<\/b> are more likely to experience reservations not being delivered or delayed in their PMS or front office system.<\/li>\n<\/ul>\n<p><b>Perceived barriers preventing hotels from adopting connectivity<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>32%<\/b> of hotel decision makers say concern about losing control over pricing or inventory is the top reason they haven\u2019t adopted connectivity software.<\/li>\n<li><b>27% <\/b>have plans to adopt connectivity but have not done so yet, and <b>25% <\/b>cite limited internal IT resources or technical expertise as their main barrier to software adoption.<\/li>\n<li>Notably, <b>24% <\/b>of hoteliers do not see sufficient benefit to connectivity.<\/li>\n<\/ul>\n<p><b>Expedia Group is supporting hotels on their journey to full connectivity<\/b><\/p>\n<p>Expedia Group is embarking on a three-phase journey to reduce friction in hotels day-to-day operations through Autonomous Distribution. Each category will unlock a different layer of support:<\/p>\n<ul class=\"bwlistdisc\">\n<li>Autonomous Onboarding will enable properties to onboard and go live in minutes.<\/li>\n<li>Autonomous Management will streamline day-to-day operations through software.<\/li>\n<li>Autonomous Optimization will improve performance through promotional levers and expanded distribution.<\/li>\n<\/ul>\n<p>For a deeper look at the full research findings and Expedia Group\u2019s API offerings for hotels, visit the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fpartner.expediagroup.com%2Fen-us%2Fresources%2Fblog%2Fconnectivity-gap-what-sets-high-performing-hotels-apart&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Expedia+Group+partner+blog&amp;index=3427&amp;md5=ba8f54681847a6679d0d95309c911c1f\">Expedia Group partner blog<\/a>.<\/p>\n<p><b>Methodology<\/b><\/p>\n<p>Censuswide conducted a survey from March 26 to April 7, 2026, of 1,500 hotel decision makers representing various hotel sizes in 6 markets (U.S., Canada, Mexico, France, Italy, and South Korea). Participants included individuals from properties with full, basic or no connectivity.<\/p>\n<p><b>About Expedia Group<\/b><\/p>\n<p><b>Expedia Group, Inc. (NASDAQ: EXPE) <\/b>is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group\u2122 connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel.<\/p>\n<p>Expedia Group\u2019s ecosystem includes three flagship consumer brands \u2013 Expedia\u00ae, Hotels.com\u00ae, and Vrbo\u00ae \u2013 the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.<\/p>\n<p>\u00a9 2026 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50.<\/p>\n<p><i>For more information, visit <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.expediagroup.com%2F&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=www.expediagroup.com&amp;index=3428&amp;md5=047da60dfb4a9fab9853775713b315f1\"><i>www.expediagroup.com<\/i><\/a><i>.<\/i><br \/><i>Follow Expedia Group on <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fexpedia.group%2F&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Facebook&amp;index=3429&amp;md5=9ec066c78ead95c6f8031be3feeb52d3\"><i>Facebook<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fexpediagroup%2F&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Instagram&amp;index=3430&amp;md5=7b5d6b98170291f0edfd903fc762bb7c\"><i>Instagram<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2FExpediaGroup&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=X&amp;index=3431&amp;md5=607c5e6a03a4e990e99ecd768ad4d575\"><i>X<\/i><\/a><i> and <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexpediagroup%2F&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=3432&amp;md5=671fd93d3df400612cc3a40a06d2c789\"><i>LinkedIn<\/i><\/a><i>.<\/i><br \/><i>Follow Expedia on <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fexpedia%2F&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Facebook&amp;index=3433&amp;md5=7275782852fa454345777f8f8f777590\"><i>Facebook<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fexpedia%2F%3Fhl%3Den&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Instagram&amp;index=3434&amp;md5=72c45ec94ed567736f04ff0a45e4677f\"><i>Instagram<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40expedia%3Flang%3Den&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=TikTok&amp;index=3435&amp;md5=1f0b4a699d993c26867a74756ec3d9c8\"><i>TikTok<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pinterest.com%2Fexpedia%2F&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Pinterest&amp;index=3436&amp;md5=511f3f4e9f7f1f829e0691fffa0dc396\"><i>Pinterest<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FExpedia&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=X&amp;index=3437&amp;md5=6aa466b7c1a23837d76545483ffe88fc\"><i>X<\/i><\/a><i> and <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutube.com%2Fexpedia&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=YouTube&amp;index=3438&amp;md5=ac98433ee25c1de80ed2641018bed3ad\"><i>YouTube<\/i><\/a><i>.<\/i><br \/><i>Follow Vrbo on <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FVrbo%2F&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Facebook&amp;index=3439&amp;md5=46cb6aff08e7edce88ba3c16bd9213b2\"><i>Facebook<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fvrbo%2F%3Fhl%3Den&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Instagram&amp;index=3440&amp;md5=830f0c6720128c165d0bc9215f2dd9f2\"><i>Instagram<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40vrbo&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=TikTok&amp;index=3441&amp;md5=289901110fb4f2e1b20aa63d2cd7be0e\"><i>TikTok<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pinterest.com%2Fvrbo%2F&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Pinterest&amp;index=3442&amp;md5=a2322c63072f7220e8aedaa9a9dc19c9\"><i>Pinterest<\/i><\/a><i>, and <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fvrbo&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=X.&amp;index=3443&amp;md5=19e4a275eb30d8705f69264fcadd7011\"><i>X.<\/i><\/a><br \/><i>Follow Hotels.com on <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3883476-1%26h%3D689511023%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3788513-1%2526h%253D1296596781%2526u%253Dhttps%25253A%25252F%25252Fwww.instagram.com%25252Fhotelsdotcom%25252F%25253Fhl%25253Den%2526a%253DInstagram%26a%3DInstagram&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Instagram&amp;index=3444&amp;md5=90dfa28d105f86637de2e546e9f0c8f3\"><i>Instagram<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3883476-1%26h%3D2375760448%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3788513-1%2526h%253D2360821661%2526u%253Dhttps%25253A%25252F%25252Fwww.tiktok.com%25252F%252540hotelsdotcom%2526a%253DTikTok%26a%3DTikTok&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=TikTok&amp;index=3445&amp;md5=8a33c61acf67f2e570e5002b09666dff\"><i>TikTok<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3883476-1%26h%3D730267073%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3788513-1%2526h%253D569017080%2526u%253Dhttps%25253A%25252F%25252Fwww.facebook.com%25252FHotels.comUS%25252F%2526a%253DFacebook%26a%3DFacebook&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=Facebook&amp;index=3446&amp;md5=085e7164ea8bbcc0fb603fd128b97cfb\"><i>Facebook<\/i><\/a><i> and <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3883476-1%26h%3D3580843104%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3788513-1%2526h%253D320964885%2526u%253Dhttps%25253A%25252F%25252Ftwitter.com%25252Fhotelsdotcom%2526a%253DTwitter.%26a%3DTwitter.&amp;esheet=54558348&amp;newsitemid=20260623665474&amp;lan=en-US&amp;anchor=X.&amp;index=3447&amp;md5=bcf9010668ec32393cdc291f398c847d\"><i>X.<\/i><\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260623665474r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260623665474\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260623665474\/en\/<\/a><\/span><\/p>\n<p class=\"bwalignl\"><i>Media contact: <\/i><a rel=\"nofollow\" href=\"mailto:press@expedia.com\"><i><span class=\"bwuline\">press@expedia.com<\/span><\/i><\/a><\/p>\n<p><b>KEYWORDS:<\/b> Washington South Korea Italy Central America Mexico Latin America North America United States Asia Pacific Europe France Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Technology Data Analytics Lodging Software Travel<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260623665474\/en\/2836796\/3\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Study of 1,500 hotel decision makers across six markets finds that full connectivity \u2013 not just basic connectivity \u2013 drives stronger revenue performance, less manual work and lowers operational risk.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260623665474\/en\/2836794\/3\/EG_Corp_Guidelines_2026_Logo-Stacked-Cobalt-Blue_WithTM_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance Study of 1,500 hotel decision makers across six markets finds that full connectivity \u2013 not just basic connectivity \u2013 drives stronger revenue performance, less manual work and lowers operational risk SEATTLE&#8211;(BUSINESS WIRE)&#8211;Expedia Group today released new global research showing that full connectivity is a decisive performance differentiator for hotel properties in driving revenue, maximizing operational efficiency, and delivering reliable inventory. Findings from independent hotels, franchise properties, and mid-to-large chains show that properties using a full suite of connectivity report stronger business performance, less friction, and greater confidence. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260623665474\/en\/ Study of 1,500 hotel decision makers across six markets &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-974737","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance Study of 1,500 hotel decision makers across six markets finds that full connectivity \u2013 not just basic connectivity \u2013 drives stronger revenue performance, less manual work and lowers operational risk SEATTLE&#8211;(BUSINESS WIRE)&#8211;Expedia Group today released new global research showing that full connectivity is a decisive performance differentiator for hotel properties in driving revenue, maximizing operational efficiency, and delivering reliable inventory. Findings from independent hotels, franchise properties, and mid-to-large chains show that properties using a full suite of connectivity report stronger business performance, less friction, and greater confidence. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260623665474\/en\/ Study of 1,500 hotel decision makers across six markets &hellip; Continue reading &quot;Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T13:40:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260623665474\/en\/2836796\/4\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance\",\"datePublished\":\"2026-06-23T13:40:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/\"},\"wordCount\":903,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260623665474\\\/en\\\/2836796\\\/4\\\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/\",\"name\":\"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260623665474\\\/en\\\/2836796\\\/4\\\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg\",\"datePublished\":\"2026-06-23T13:40:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260623665474\\\/en\\\/2836796\\\/4\\\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260623665474\\\/en\\\/2836796\\\/4\\\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/","og_locale":"en_US","og_type":"article","og_title":"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance - Market Newsdesk","og_description":"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance Study of 1,500 hotel decision makers across six markets finds that full connectivity \u2013 not just basic connectivity \u2013 drives stronger revenue performance, less manual work and lowers operational risk SEATTLE&#8211;(BUSINESS WIRE)&#8211;Expedia Group today released new global research showing that full connectivity is a decisive performance differentiator for hotel properties in driving revenue, maximizing operational efficiency, and delivering reliable inventory. Findings from independent hotels, franchise properties, and mid-to-large chains show that properties using a full suite of connectivity report stronger business performance, less friction, and greater confidence. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260623665474\/en\/ Study of 1,500 hotel decision makers across six markets &hellip; Continue reading \"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/","og_site_name":"Market Newsdesk","article_published_time":"2026-06-23T13:40:32+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260623665474\/en\/2836796\/4\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance","datePublished":"2026-06-23T13:40:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/"},"wordCount":903,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260623665474\/en\/2836796\/4\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/","name":"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260623665474\/en\/2836796\/4\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg","datePublished":"2026-06-23T13:40:32+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20260623665474\/en\/2836796\/4\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20260623665474\/en\/2836796\/4\/Stocksy_txp81d3c00cuCI400_Large_7156439.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-research-finds-fully-connected-hotels-eliminate-friction-and-improve-revenue-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Expedia Group Research Finds Fully Connected Hotels Eliminate Friction and Improve Revenue Performance"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/974737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=974737"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/974737\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=974737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=974737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=974737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}