{"id":974690,"date":"2026-06-23T08:33:12","date_gmt":"2026-06-23T12:33:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/"},"modified":"2026-06-23T08:33:12","modified_gmt":"2026-06-23T12:33:12","slug":"finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/","title":{"rendered":"Finance of America Expands Leadership Team to Accelerate Growth and Innovation"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Finance of America Expands Leadership Team to Accelerate Growth and Innovation<\/b><\/p>\n<p><b><i>New brand, communications, and product leaders will help expand access to home equity and reshape retirement financing in the U.S.<\/i><\/b><\/p>\n<p>PLANO, Texas&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFinance of America Reverse LLC (\u201cFOA\u201d or the \u201cCompany\u201d), the nation\u2019s leading provider of home equity-based financing solutions for modern retirement, today announced the appointments of three senior leaders to its leadership team across brand, communications and product: Colm Murphy joins as Chief Brand Officer, Jordan Baucum as Senior Vice President of Communications, and Mike Urban as Chief Product Officer.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260623597752\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260623597752\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260623597752\/en\/2836515\/4\/FOA_-_Jordan_Colm_Mike_L_to_R.jpg\" alt=\"(From left to right) Jordan Baucum, Colm Murphy, Mike Urban\" \/><\/p>\n<p style=\"font-size:85%\">(From left to right) Jordan Baucum, Colm Murphy, Mike Urban<\/p>\n<\/div>\n<p>\nThe appointments reflect FOA\u2019s continued investment in building a fully integrated brand, communications and product engine designed to accelerate growth, deepen trust, and deliver innovative solutions that expand how Americans access home equity in retirement.<\/p>\n<p>\n\u201cThese hires strengthen the core of how we build and deliver for customers as we enter our next phase of growth,\u201d said <b>Kristen Sieffert, President of FOA<\/b>. \u201cBy aligning brand, communications, and product more closely, we\u2019re better positioned to simplify a complex category and create solutions that reflect how people approach retirement today. Colm, Jordan, and Mike bring the leadership to help us do that well and at scale.\u201d<\/p>\n<p>\nMurphy joins FOA from Publicis Groupe, where he served as Global Chief Strategy Officer for Citi, following leadership roles at Bloomberg Media. Baucum brings extensive financial services and communications experience from Customers Bank, First Republic Bank, and Chevron. Together, they will lead FOA\u2019s efforts to help strengthen FOA\u2019s position as a trusted voice in retirement planning and financial wellness. Both Murphy and Baucum will report to <b>Angela Tribelli, Chief Marketing Officer of FOA<\/b>.<\/p>\n<p>\n&#8220;Our goal isn&#8217;t simply to build a stronger brand,&#8221; said Tribelli<b>. <\/b>&#8220;It&#8217;s to help Americans better understand the role home equity can play in retirement and ensure they have access to clear, transparent information when making important financial decisions. Colm and Jordan bring the strategic leadership needed to strengthen trust, expand that conversation, and help position Finance of America at the center of the retirement security discussion.\u201d<\/p>\n<p>\nComplementing these efforts, Urban joins FOA, with deep expertise building and scaling product organizations across financial services. Most recently serving in leadership roles at Best Egg and Barclaycard, he brings experience spanning product management, operations, delivery and design. Reporting to <b>Chief Information Officer Brian Conneen of FOA<\/b>, Urban will lead FOA\u2019s product strategy and execution, with a focus on accelerating innovation and expanding the company\u2019s retirement solutions platform.<\/p>\n<p>\n\u201cMike has built his career turning strategy into execution in fast\u2011moving environments,\u201d said Conneen. \u201cHe brings the right combination of vision and discipline to help us scale our product organization and deliver practical, innovative solutions that improve how customers access and use their home equity.\u201d<\/p>\n<p>\nTogether, these appointments strengthen Finance of America&#8217;s leadership bench at a pivotal moment for retirement planning in America. As more retirees seek new approaches to funding longer lives, FOA remains committed to providing innovative home equity solutions that help people retire with greater confidence.<\/p>\n<p><b>About Finance of America<\/b><\/p>\n<p>\nFinance of America Reverse LLC dba Finance of America (NMLS 2285 Equal Housing Opportunity) is a modern retirement solutions platform that provides customers with access to an innovative range of retirement offerings centered on the home and is the consumer brand and reverse mortgage operating subsidiary of its parent company, Finance of America Companies Inc. (NYSE: FOA). In addition to the reverse mortgage business, Finance of America Companies offers capital markets and portfolio management capabilities primarily to optimize the distribution of its originated loans to investors. Finance of America is headquartered in Plano, Texas. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.financeofamericacompanies.com&amp;esheet=54558154&amp;newsitemid=20260623597752&amp;lan=en-US&amp;anchor=www.financeofamericacompanies.com&amp;index=1&amp;md5=9545e116bae71c4aa107745193e436ee\">www.financeofamericacompanies.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260623597752r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260623597752\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260623597752\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<\/b><br \/>For Finance of America Media Relations: <a rel=\"nofollow\" href=\"mailto:pr@financeofamerica.com\">pr@financeofamerica.com<br \/>\n<\/a><br \/>For Finance of America Investor Relations: <a rel=\"nofollow\" href=\"mailto:ir@financeofamerica.com\">ir@financeofamerica.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Texas<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Personal Finance Commercial Building &amp; Real Estate Construction &amp; Property Finance Public Relations\/Investor Relations Marketing Communications Professional Services Building Systems Residential Building &amp; Real Estate<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260623597752\/en\/2836515\/3\/FOA_-_Jordan_Colm_Mike_L_to_R.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(From left to right) Jordan Baucum, Colm Murphy, Mike Urban<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260623597752\/en\/2836514\/3\/2024_FOA_Logo_-_Vertical_-_RGB_No_Symbols_-_Full_Color.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Finance of America Expands Leadership Team to Accelerate Growth and Innovation New brand, communications, and product leaders will help expand access to home equity and reshape retirement financing in the U.S. PLANO, Texas&#8211;(BUSINESS WIRE)&#8211; Finance of America Reverse LLC (\u201cFOA\u201d or the \u201cCompany\u201d), the nation\u2019s leading provider of home equity-based financing solutions for modern retirement, today announced the appointments of three senior leaders to its leadership team across brand, communications and product: Colm Murphy joins as Chief Brand Officer, Jordan Baucum as Senior Vice President of Communications, and Mike Urban as Chief Product Officer. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260623597752\/en\/ (From left to right) Jordan Baucum, Colm Murphy, Mike Urban The appointments reflect FOA\u2019s continued &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Finance of America Expands Leadership Team to Accelerate Growth and Innovation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-974690","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finance of America Expands Leadership Team to Accelerate Growth and Innovation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finance of America Expands Leadership Team to Accelerate Growth and Innovation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Finance of America Expands Leadership Team to Accelerate Growth and Innovation New brand, communications, and product leaders will help expand access to home equity and reshape retirement financing in the U.S. PLANO, Texas&#8211;(BUSINESS WIRE)&#8211; Finance of America Reverse LLC (\u201cFOA\u201d or the \u201cCompany\u201d), the nation\u2019s leading provider of home equity-based financing solutions for modern retirement, today announced the appointments of three senior leaders to its leadership team across brand, communications and product: Colm Murphy joins as Chief Brand Officer, Jordan Baucum as Senior Vice President of Communications, and Mike Urban as Chief Product Officer. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260623597752\/en\/ (From left to right) Jordan Baucum, Colm Murphy, Mike Urban The appointments reflect FOA\u2019s continued &hellip; Continue reading &quot;Finance of America Expands Leadership Team to Accelerate Growth and Innovation&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T12:33:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260623597752\/en\/2836515\/4\/FOA_-_Jordan_Colm_Mike_L_to_R.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Finance of America Expands Leadership Team to Accelerate Growth and Innovation\",\"datePublished\":\"2026-06-23T12:33:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\\\/\"},\"wordCount\":729,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260623597752\\\/en\\\/2836515\\\/4\\\/FOA_-_Jordan_Colm_Mike_L_to_R.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\\\/\",\"name\":\"Finance of America Expands Leadership Team to Accelerate Growth and Innovation - 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260623597752\/en\/ (From left to right) Jordan Baucum, Colm Murphy, Mike Urban The appointments reflect FOA\u2019s continued &hellip; Continue reading \"Finance of America Expands Leadership Team to Accelerate Growth and Innovation\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/","og_site_name":"Market Newsdesk","article_published_time":"2026-06-23T12:33:12+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260623597752\/en\/2836515\/4\/FOA_-_Jordan_Colm_Mike_L_to_R.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Finance of America Expands Leadership Team to Accelerate Growth and Innovation","datePublished":"2026-06-23T12:33:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/"},"wordCount":729,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260623597752\/en\/2836515\/4\/FOA_-_Jordan_Colm_Mike_L_to_R.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-expands-leadership-team-to-accelerate-growth-and-innovation\/","name":"Finance of America Expands Leadership Team to Accelerate Growth and Innovation - 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