{"id":974510,"date":"2026-06-23T03:03:04","date_gmt":"2026-06-23T07:03:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-adobe-to-bring-commerce-purchase-data-into-genstudio-for-commerce-media-networks\/"},"modified":"2026-06-23T03:03:04","modified_gmt":"2026-06-23T07:03:04","slug":"liveramp-partners-with-adobe-to-bring-commerce-purchase-data-into-genstudio-for-commerce-media-networks","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-adobe-to-bring-commerce-purchase-data-into-genstudio-for-commerce-media-networks\/","title":{"rendered":"LiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media Networks"},"content":{"rendered":"

<\/p>\n

LiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media Networks<\/b><\/p>\n

Adobe GenStudio for Commerce Media Networks addresses key creative, data, and activation needs<\/i><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced a new integration with Adobe GenStudio for Commerce Media Networks (CMNs), making commerce purchase data available through LiveRamp\u2019s platform for use in Adobe\u2019s agentic content supply chain \u2014 enabling brands to build and launch more targeted campaigns within commerce media networks.<\/p>\n

CMNs have emerged as one of the fastest-growing advertising channels, giving brands direct access to high-intent shoppers at the moment of purchase. Yet most networks face a compounding challenge: scaling creative production for existing advertisers while activating the far larger base of brands selling through their platform who have never run a single ad. Adobe GenStudio for Commerce Media Networks addresses this gap \u2014 for campaigns built on this platform, the LiveRamp integration enhances their targeting and effectiveness.<\/p>\n

\u201cCommerce Media Networks own incredible purchase intelligence but turning that into personalized ads at scale has always been the hard part. Now CMNs can leverage AI to match the right ad to the right moment \u2014 at scale, on brand, and without operational overhead \u2014 to further increase marketing performance,\u201d said Nichole Giamona, Head of Product, Adobe GenStudio. \u201cAs CMNs rapidly become a cornerstone of marketers\u2019 strategies, this solution helps networks to scale cutting-edge service and capabilities to their customers, giving them unprecedented control over content, targeting, and personalization.\u201d<\/p>\n

LiveRamp\u2019s commerce media networks data works alongside Adobe Real-Time CDP Collaboration within GenStudio for Commerce Media Networks, enabling commerce media networks to build targeted customer cohorts from real purchase behavior and scale relevant content to engage with those cohorts across the entire media ecosystem. Rather than relying on modeled audiences, brands can customize AI-generated creative for specific customer segments, defined by what people have actually bought.<\/p>\n

\u201cTo win in a crowded market, commerce media networks must continue evolving their capabilities to include the scale of AI, as well as the powerful creative personalization it powers,\u201d said Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp. \u201cWith this new capability to extend the applicability of data, as well as amplify the importance of consumer touchpoints with Adobe\u2019s creative and customer leadership and LiveRamp\u2019s insights and network, brands will have more power than ever before to create impactful marketing.\u201d<\/p>\n

For more information on Adobe GenStudio for Commerce Media Networks, visit here<\/a>.<\/p>\n

About LiveRamp<\/b><\/p>\n

LiveRamp is shaping the future of responsible data collaboration between the world\u2019s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.<\/p>\n

LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com<\/a>.<\/p>\n

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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260623241705\/en\/<\/a><\/span><\/p>\n

PR@liveramp.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Other Retail Professional Services Online Retail Data Management Electronic Commerce Technology Artificial Intelligence Data Analytics Retail Marketing Advertising Communications<\/p>\n

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LiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media Networks Adobe GenStudio for Commerce Media Networks addresses key creative, data, and activation needs SAN FRANCISCO–(BUSINESS WIRE)–LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced a new integration with Adobe GenStudio for Commerce Media Networks (CMNs), making commerce purchase data available through LiveRamp\u2019s platform for use in Adobe\u2019s agentic content supply chain \u2014 enabling brands to build and launch more targeted campaigns within commerce media networks. CMNs have emerged as one of the fastest-growing advertising channels, giving brands direct access to high-intent shoppers at the moment of purchase. Yet most networks face a compounding challenge: scaling creative production for existing advertisers while activating the far … <\/p>\n

Continue reading “LiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media Networks”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-974510","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media Networks - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-adobe-to-bring-commerce-purchase-data-into-genstudio-for-commerce-media-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media Networks - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media Networks Adobe GenStudio for Commerce Media Networks addresses key creative, data, and activation needs SAN FRANCISCO–(BUSINESS WIRE)–LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced a new integration with Adobe GenStudio for Commerce Media Networks (CMNs), making commerce purchase data available through LiveRamp\u2019s platform for use in Adobe\u2019s agentic content supply chain \u2014 enabling brands to build and launch more targeted campaigns within commerce media networks. CMNs have emerged as one of the fastest-growing advertising channels, giving brands direct access to high-intent shoppers at the moment of purchase. 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