{"id":974301,"date":"2026-06-22T12:37:36","date_gmt":"2026-06-22T16:37:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/brewdog-bars-draw-record-fan-turnout-as-global-tournament-fever-drives-double-digit-growth\/"},"modified":"2026-06-22T12:37:36","modified_gmt":"2026-06-22T16:37:36","slug":"brewdog-bars-draw-record-fan-turnout-as-global-tournament-fever-drives-double-digit-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/brewdog-bars-draw-record-fan-turnout-as-global-tournament-fever-drives-double-digit-growth\/","title":{"rendered":"BrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth"},"content":{"rendered":"

\nFans pack BrewDog bars for world-class football, ice-cold beer, American craft favourites, and a cool escape from the summer heat
\n<\/h2>\n
\n

ELLON, Scotland, June 22, 2026 (GLOBE NEWSWIRE) — Scottish brewer\u00a0BrewDog<\/strong><\/a>, <\/strong>owned by Tilray Brands, Inc.<\/u><\/strong><\/a> (NASDAQ: TLRY; TSX: TLRY), today announced record fan turnout and double-digit sales growth across its UK bar network, as supporters turn BrewDog venues into high-energy destinations during the FIFA World Cup\u2122 football tournament this summer.<\/p>\n

Across key UK locations, BrewDog bars are delivering double-digit growth on tournament match days, fuelled by packed venues, strong food and beverage sales, and rising demand for premium craft beer experiences that combine live sport, hospitality, and community.<\/p>\n

As temperatures rise across the UK, BrewDog bars have also become a welcome oasis for fans looking to beat the heat while watching every moment of the tournament. With expansive indoor viewing areas, powerful air conditioning, cold beer, and wall-to-wall match coverage, BrewDog venues are giving supporters a lively, comfortable place to gather, celebrate, and stay cool throughout the competition.<\/p>\n

The tournament has further accelerated demand for Tilray\u2019s American craft beer portfolio across BrewDog\u2019s UK business, underscoring the growing appetite for American craft beer among UK consumers. Within the first week of tournament play, consumer favourites including SweetWater Brewing Company,<\/strong>Montauk Brewing Company<\/strong>, and Blue Point Brewing Company<\/strong> sold through their initial inventory allocations across both BrewDog bars and e-commerce channels, prompting immediate reorders to keep pace with demand.<\/p>\n

The performance points to a broader consumer trend as more UK beer drinkers discover and embrace American craft beer styles, while early excitement around Tilray\u2019s Hi*Ball Energy Drink launch in the UK further highlights the strength of BrewDog\u2019s platform to introduce distinctive beverage brands to consumers. Momentum is coming from both on-premise discovery in BrewDog bars and online purchases, demonstrating the growing reach of Tilray\u2019s expanding global beverage platform and the strength of BrewDog as a launchpad for distinctive beer and beverage brands.<\/p>\n

At the same time, BrewDog\u2019s own portfolio continues to anchor the category, with flagship brands including Punk IPA remaining among the top-selling beers throughout the tournament period. As the #1 craft beer brand in the UK, BrewDog continues to attract consumers seeking quality, innovation, and memorable beer experiences.<\/p>\n

Fans are choosing BrewDog for its large-screen viewing experiences, electric atmosphere, award-winning beer selection, air-conditioned comfort, and unmatched matchday energy.<\/p>\n

At BrewDog Waterloo, the UK\u2019s largest bar, thousands of supporters have gathered to watch tournament action in an atmosphere that blends stadium-level excitement with BrewDog\u2019s renowned hospitality. Across the network, fans are arriving early, staying longer, and turning match days into all-day social occasions centred around great beer, food, and community.<\/p>\n

\n Lauren Carrol, Chief Commercial Officer, BrewDog, said,<\/strong> \u201cThis is exactly what great hospitality should look like: people coming together to share unforgettable moments over exceptional beer. The tournament has created a tremendous platform, but the demand we\u2019re seeing for American craft beer extends well beyond match days. SweetWater, Montauk and Blue Point sold through their initial allocations within days, we\u2019ve already reordered inventory, and consumers continue to discover these brands both online and in our bars. Combined with the continued strength of Punk IPA and our core BrewDog portfolio, it\u2019s a powerful reflection of the health of the craft beer category and the strength of our platform.\u201d<\/p>\n

\n Carrol added, <\/strong>\u201cThe world\u2019s biggest sporting moments have always had the power to bring people together. What we\u2019re seeing this summer reinforces the enduring role bars play as gathering places for communities. Fans aren\u2019t just watching the matches; they\u2019re creating memories, celebrating together, and making BrewDog part of those experiences.\u201d<\/p>\n

The momentum underscores the enduring appeal of live sports and the important role bars play in bringing communities together. As fans seek memorable experiences beyond watching matches at home, BrewDog\u2019s bars have become destinations where supporters can celebrate, connect, and be part of something bigger.<\/p>\n

With tournament action continuing throughout the summer, BrewDog expects continued momentum across its bar network as fans seek premier destinations to watch the world\u2019s game, enjoy exceptional beer, discover new American craft favourites, and beat the heat.<\/p>\n

\n About BrewDog\u00a0\u00a0<\/strong>
\n
\n
\n BrewDog<\/u>
\n <\/a>, the #1 craft beer brand in the UK, has always had one mission: making people as passionate about great beer as we are.\u00a0\u00a0<\/p>\n

From iconic classics like\u00a0Punk IPA<\/strong>, to crowd-pleasers like\u00a0Lost Lager<\/strong>\u00a0and\u00a0Wingman<\/strong>, to boundary-pushing innovations like\u00a0NanoDog<\/strong>, BrewDog has been brewing bold, distinctive beers since 2007.\u00a0Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world\u2019s most recognizable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets. BrewDog\u2019s future will continue to be shaped by the three things that matter most:\u00a0People, Planet and Beer.<\/strong><\/p>\n

\n For more information, visit www.brewdog.com<\/a>\u00a0or follow @BrewDog on social media. <\/strong>\u00a0<\/p>\n

\n About Tilray Brands<\/strong>\u00a0
Tilray Brands, Inc. (\u201cTilray\u201d) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment elevating lives through moments of connection. Tilray\u2019s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray\u2019s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based\u00a0foods\u00a0and craft beverages.\u00a0<\/p>\n

For more information on how we are elevating lives through moments of connection, visit\u00a0Tilray.com<\/u><\/a>\u00a0and follow @Tilray on all social platforms.\u00a0<\/p>\n

\n Forward-Looking Statements<\/strong>
\n
\u00a0Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, \u201cforward-looking statements\u201d) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the \u201csafe harbor\u201d created by those sections and other applicable laws. Forward-looking statements can be identified by words such as \u201cforecast,\u201d \u201cfuture,\u201d \u201cshould,\u201d \u201ccould,\u201d \u201cenable,\u201d \u201cpotential,\u201d \u201ccontemplate,\u201d \u201cbelieve,\u201d \u201canticipate,\u201d \u201cestimate,\u201d \u201cplan,\u201d \u201cexpect,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201cproject,\u201d \u201cwill,\u201d \u201cwould\u201d and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements\u00a0regarding\u00a0our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect\u00a0new information,\u00a0subsequent\u00a0events, or otherwise unless required by applicable securities laws.\u00a0\u00a0<\/p>\n

\n Tilray Brands Contacts:<\/strong>
\n
Media\u00a0
news@tilray.com<\/u><\/a><\/p>\n

Investor Relations\u00a0
investors@tilray.com<\/u><\/a><\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Fans pack BrewDog bars for world-class football, ice-cold beer, American craft favourites, and a cool escape from the summer heat ELLON, Scotland, June 22, 2026 (GLOBE NEWSWIRE) — Scottish brewer\u00a0BrewDog, owned by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), today announced record fan turnout and double-digit sales growth across its UK bar network, as supporters turn BrewDog venues into high-energy destinations during the FIFA World Cup\u2122 football tournament this summer. Across key UK locations, BrewDog bars are delivering double-digit growth on tournament match days, fuelled by packed venues, strong food and beverage sales, and rising demand for premium craft beer experiences that combine live sport, hospitality, and community. As temperatures rise across the UK, BrewDog bars have also become a … <\/p>\n

Continue reading “BrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-974301","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brewdog-bars-draw-record-fan-turnout-as-global-tournament-fever-drives-double-digit-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Fans pack BrewDog bars for world-class football, ice-cold beer, American craft favourites, and a cool escape from the summer heat ELLON, Scotland, June 22, 2026 (GLOBE NEWSWIRE) — Scottish brewer\u00a0BrewDog, owned by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), today announced record fan turnout and double-digit sales growth across its UK bar network, as supporters turn BrewDog venues into high-energy destinations during the FIFA World Cup\u2122 football tournament this summer. Across key UK locations, BrewDog bars are delivering double-digit growth on tournament match days, fuelled by packed venues, strong food and beverage sales, and rising demand for premium craft beer experiences that combine live sport, hospitality, and community. 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(NASDAQ: TLRY; TSX: TLRY), today announced record fan turnout and double-digit sales growth across its UK bar network, as supporters turn BrewDog venues into high-energy destinations during the FIFA World Cup\u2122 football tournament this summer. Across key UK locations, BrewDog bars are delivering double-digit growth on tournament match days, fuelled by packed venues, strong food and beverage sales, and rising demand for premium craft beer experiences that combine live sport, hospitality, and community. 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