{"id":974153,"date":"2026-06-22T08:04:59","date_gmt":"2026-06-22T12:04:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/"},"modified":"2026-06-22T08:04:59","modified_gmt":"2026-06-22T12:04:59","slug":"applebees-dollarita-returns-this-july","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/","title":{"rendered":"Applebee\u2019s DOLLARITA\u00ae Returns This July"},"content":{"rendered":"

<\/p>\n

Applebee\u2019s DOLLARITA<\/b>\u00ae<\/b><\/sup> Returns This July<\/b><\/p>\n

Applebee\u2019s iconic $1 margarita makes long-awaited comeback \u2013 just in time to toast to America\u2019s 250<\/i>th<\/i><\/sup><\/p>\n

PASADENA, Calif.–(BUSINESS WIRE<\/a>)–
\nAmerica, get ready to raise a glass. Applebee\u2019s is bringing back the cocktail that broke the internet and redefined value: the legendary DOLLARITA<\/b>\u00ae<\/b><\/sup>.<\/a> For the entire month of July, guests 21+ can sip on Applebee\u2019s signature $1 margarita \u2013 made with tequila, triple sec, and lime \u2013 available nationwide for dine-in.*<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260622043923\/en\/<\/a><\/p>\n

\"\"<\/div>\n

\n\u201cAn American original, the DOLLARITA has become a true cultural icon,\u201d said Michelle Chin, chief marketing officer at Applebee\u2019s. \u201cThis July, we\u2019re bringing it back \u2013 by overwhelming demand \u2013 for just $1, giving guests 21+ the perfect way to celebrate summer with unbeatable value at Applebee\u2019s.\u201d<\/p>\n

\nTo find your local restaurant to dine in, visit Applebees.com<\/a>. For even more exclusive deals and specials, guests can sign up<\/a> to be a part of the neighborhood. Join Club Applebee\u2019s\u00ae<\/sup> and receive a welcome offer!<\/p>\n

\n*Must be 21+. Void where prohibited. Tax & gratuity excluded. Dine-in only. Participation may vary. While supplies last.<\/p>\n

About Applebee\u2019s<\/b>\u00ae<\/b><\/sup><\/p>\n

\nAs one of the world\u2019s largest casual dining brands, Applebee\u2019s Neighborhood Grill + Bar serves as America\u2019s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee\u2019s makes it easy for family and friends to connect with one another, whether it\u2019s in a dining room or in the comfort of a living room, Eatin\u2019 Good in the Neighborhood\u2122<\/sup> is a familiar and affordable escape from the everyday. Applebee’s restaurants are owned and operated by entrepreneurs dedicated to more than serving great food, but also building up the communities that we call home. From raising money for local charities to hosting community fundraisers, Applebee\u2019s is always Doin\u2019 Good in the Neighborhood\u00ae<\/sup>. Applebee\u2019s and its franchise operations together consisted of 1,498 Applebee\u2019s restaurants globally as of March 29, 2026. This number does not include 71 company-owned Applebee\u2019s restaurants. Applebee’s is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world’s largest full-service restaurant companies.<\/p>\n

Follow us:
\n<\/b>
Instagram: @applebees
\n
TikTok: @applebees
\n
X: @applebees
\n
Facebook: www.facebook.com\/applebees<\/a><\/p>\n

\nBR-APPB<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260622043923\/en\/<\/a><\/span><\/p>\n

\nFor media inquiries, email us at media@applebees.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Restaurant\/Bar Food\/Beverage<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Applebee\u2019s DOLLARITA\u00ae Returns This July Applebee\u2019s iconic $1 margarita makes long-awaited comeback \u2013 just in time to toast to America\u2019s 250th PASADENA, Calif.–(BUSINESS WIRE)– America, get ready to raise a glass. Applebee\u2019s is bringing back the cocktail that broke the internet and redefined value: the legendary DOLLARITA\u00ae. For the entire month of July, guests 21+ can sip on Applebee\u2019s signature $1 margarita \u2013 made with tequila, triple sec, and lime \u2013 available nationwide for dine-in.* This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260622043923\/en\/ \u201cAn American original, the DOLLARITA has become a true cultural icon,\u201d said Michelle Chin, chief marketing officer at Applebee\u2019s. \u201cThis July, we\u2019re bringing it back \u2013 by overwhelming demand \u2013 for just $1, giving … <\/p>\n

Continue reading “Applebee\u2019s DOLLARITA\u00ae Returns This July”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-974153","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nApplebee\u2019s DOLLARITA\u00ae Returns This July - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Applebee\u2019s DOLLARITA\u00ae Returns This July - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Applebee\u2019s DOLLARITA\u00ae Returns This July Applebee\u2019s iconic $1 margarita makes long-awaited comeback \u2013 just in time to toast to America\u2019s 250th PASADENA, Calif.–(BUSINESS WIRE)– America, get ready to raise a glass. Applebee\u2019s is bringing back the cocktail that broke the internet and redefined value: the legendary DOLLARITA\u00ae. For the entire month of July, guests 21+ can sip on Applebee\u2019s signature $1 margarita \u2013 made with tequila, triple sec, and lime \u2013 available nationwide for dine-in.* This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260622043923\/en\/ \u201cAn American original, the DOLLARITA has become a true cultural icon,\u201d said Michelle Chin, chief marketing officer at Applebee\u2019s. \u201cThis July, we\u2019re bringing it back \u2013 by overwhelming demand \u2013 for just $1, giving … Continue reading "Applebee\u2019s DOLLARITA\u00ae Returns This July"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T12:04:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260622043923\/en\/2835947\/4\/Dollarita_2026.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Applebee\u2019s DOLLARITA\u00ae Returns This July\",\"datePublished\":\"2026-06-22T12:04:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/\"},\"wordCount\":429,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260622043923\\\/en\\\/2835947\\\/4\\\/Dollarita_2026.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/\",\"name\":\"Applebee\u2019s DOLLARITA\u00ae Returns This July - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260622043923\\\/en\\\/2835947\\\/4\\\/Dollarita_2026.jpg\",\"datePublished\":\"2026-06-22T12:04:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260622043923\\\/en\\\/2835947\\\/4\\\/Dollarita_2026.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260622043923\\\/en\\\/2835947\\\/4\\\/Dollarita_2026.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applebees-dollarita-returns-this-july\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Applebee\u2019s DOLLARITA\u00ae Returns This July\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Applebee\u2019s DOLLARITA\u00ae Returns This July - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/","og_locale":"en_US","og_type":"article","og_title":"Applebee\u2019s DOLLARITA\u00ae Returns This July - Market Newsdesk","og_description":"Applebee\u2019s DOLLARITA\u00ae Returns This July Applebee\u2019s iconic $1 margarita makes long-awaited comeback \u2013 just in time to toast to America\u2019s 250th PASADENA, Calif.–(BUSINESS WIRE)– America, get ready to raise a glass. Applebee\u2019s is bringing back the cocktail that broke the internet and redefined value: the legendary DOLLARITA\u00ae. For the entire month of July, guests 21+ can sip on Applebee\u2019s signature $1 margarita \u2013 made with tequila, triple sec, and lime \u2013 available nationwide for dine-in.* This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260622043923\/en\/ \u201cAn American original, the DOLLARITA has become a true cultural icon,\u201d said Michelle Chin, chief marketing officer at Applebee\u2019s. \u201cThis July, we\u2019re bringing it back \u2013 by overwhelming demand \u2013 for just $1, giving … Continue reading \"Applebee\u2019s DOLLARITA\u00ae Returns This July\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/","og_site_name":"Market Newsdesk","article_published_time":"2026-06-22T12:04:59+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260622043923\/en\/2835947\/4\/Dollarita_2026.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Applebee\u2019s DOLLARITA\u00ae Returns This July","datePublished":"2026-06-22T12:04:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/"},"wordCount":429,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260622043923\/en\/2835947\/4\/Dollarita_2026.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/","name":"Applebee\u2019s DOLLARITA\u00ae Returns This July - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260622043923\/en\/2835947\/4\/Dollarita_2026.jpg","datePublished":"2026-06-22T12:04:59+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20260622043923\/en\/2835947\/4\/Dollarita_2026.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20260622043923\/en\/2835947\/4\/Dollarita_2026.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/applebees-dollarita-returns-this-july\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Applebee\u2019s DOLLARITA\u00ae Returns This July"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/974153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=974153"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/974153\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=974153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=974153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=974153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}