{"id":974044,"date":"2026-06-22T06:03:25","date_gmt":"2026-06-22T10:03:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\/"},"modified":"2026-06-22T06:03:25","modified_gmt":"2026-06-22T10:03:25","slug":"niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\/","title":{"rendered":"NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia<\/b><\/p>\n<p><i>International expansion helps advertisers target audiences based on local consumer demand<\/i><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the expansion of its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets.<\/p>\n<p>\nAs privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach high-value consumers at scale. NIQ\u2019s GeoPurchase Audiences address this challenge by helping marketers identify and target consumers based on demand, not just demographics.<\/p>\n<p>\nGeoPurchase audiences help marketers pinpoint geographic areas where consumers are most likely to purchase specific FMCG categories, brands, or sub-brands, so media investments can concentrate where retail opportunities are strongest. By focusing investments in priority locations, marketers can connect with the audiences that matter in the markets with the greatest opportunity. As a result, GeoPurchase audiences help marketers improve media efficiency by turning local demand signals into actionable market insights that can be used to support growth or defend market share in competitive markets.<\/p>\n<p>\nNIQ leverages purchase-based signals from a broad network of retailers in local markets, providing The Full View\u2122 of category demand and shopper behavior across channels, enabling more accurate planning and activation.<\/p>\n<p>\n\u201cWith GeoPurchase audiences, we\u2019re translating NIQ\u2019s global scale into local strategies that help every impression work harder,\u201d said Maureen Stapleton, Global Commercial Leader, Media Division. \u201cBy understanding who buys and where demand exists, brands can drive growth in today\u2019s fragmented and highly regulated environment. We now offer GeoPurchase syndicated audiences across 11 countries in Europe, North America, APAC, and LATAM, with additional markets launching this year. This enables clients to activate audiences and measure performance using the industry\u2019s most comprehensive global sales data.\u201d<\/p>\n<p>\nWith this expansion, marketers can harness GeoPurchase Audiences to:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nIdentify high-performing areas to help drive category growth<\/p>\n<\/li>\n<li>\nTarget underperforming regions to acquire new buyers<\/p>\n<\/li>\n<li>\nDefend market share and compete more effectively<\/p>\n<\/li>\n<\/ul>\n<p>\nNIQ\u2019s syndicated GeoPurchase Audiences are available through leading platforms including The Trade Desk, Cadent, and AdSquare, with continued expansion planned. Custom audiences are currently available in 28 markets.<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.niq.com%2F&amp;esheet=54556653&amp;newsitemid=20260622326414&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=1&amp;md5=43afa86d3ad100e3b46bd180efc60ddc\">www.niq.com<\/a>.<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260622326414r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260622326414\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260622326414\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: <a rel=\"nofollow\" href=\"mailto:Media.Relations@NielsenIQ.com\">Media.Relations@NielsenIQ.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois Central America Southeast Asia Mexico Latin America North America United States Asia Pacific Poland Europe Indonesia Belgium<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Retail Professional Services Search Engine Marketing Technology Other Communications Digital Marketing Data Analytics Retail Marketing Advertising Content Marketing Communications Other Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260622326414\/en\/2834940\/3\/NIQ-logo-bright-blue-web.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia International expansion helps advertisers target audiences based on local consumer demand CHICAGO&#8211;(BUSINESS WIRE)&#8211; NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the expansion of its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets. As privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach high-value consumers at scale. NIQ\u2019s GeoPurchase Audiences address this challenge by helping marketers identify and target consumers based on demand, not just demographics. GeoPurchase audiences help marketers pinpoint geographic areas where consumers are most likely to purchase specific FMCG categories, brands, or sub-brands, so media &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-974044","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia International expansion helps advertisers target audiences based on local consumer demand CHICAGO&#8211;(BUSINESS WIRE)&#8211; NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the expansion of its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets. As privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach high-value consumers at scale. NIQ\u2019s GeoPurchase Audiences address this challenge by helping marketers identify and target consumers based on demand, not just demographics. GeoPurchase audiences help marketers pinpoint geographic areas where consumers are most likely to purchase specific FMCG categories, brands, or sub-brands, so media &hellip; Continue reading &quot;NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T10:03:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260622326414r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia\",\"datePublished\":\"2026-06-22T10:03:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\\\/\"},\"wordCount\":568,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260622326414r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia\\\/\",\"name\":\"NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia - 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As privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach high-value consumers at scale. NIQ\u2019s GeoPurchase Audiences address this challenge by helping marketers identify and target consumers based on demand, not just demographics. 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