{"id":974042,"date":"2026-06-22T06:03:15","date_gmt":"2026-06-22T10:03:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\/"},"modified":"2026-06-22T06:03:15","modified_gmt":"2026-06-22T10:03:15","slug":"adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\/","title":{"rendered":"Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships <\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAdobe is the agentic infrastructure layer across models, platforms, agents and ecosystem, bringing together creativity, marketing and AI in the agentic era.<\/p>\n<\/li>\n<li>\nWith <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fsolutions%2Fcustomer-experience-orchestration.html&amp;esheet=54557226&amp;newsitemid=20260622975644&amp;lan=en-US&amp;anchor=Adobe+CX+Enterprise&amp;index=1&amp;md5=9e3c5c52062518ce62af8442ca3d307f\">Adobe CX Enterprise<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.adobe.com%2Fnews%2F2026%2F06%2Fadobe-announces-general-availability-of-cx-enterprise-coworker&amp;esheet=54557226&amp;newsitemid=20260622975644&amp;lan=en-US&amp;anchor=CX+Enterprise+Coworker&amp;index=2&amp;md5=206724a75688780393688f9dd04008c8\">CX Enterprise Coworker<\/a>, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility.<\/p>\n<\/li>\n<li>\nNew co\u2011innovations with Accenture, Omnicom, Stagwell\u2019s Code and Theory and WPP and integrations with AI platforms Anthropic and Microsoft deliver AI\u2011powered solutions that empower enterprises to create, activate and measure personalized customer experiences at scale.<\/p>\n<\/li>\n<\/ul>\n<p>CANNES, France&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, at Cannes Lions, Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, announced new innovations with the world\u2019s leading agency networks, technology partners and systems integrators to create, activate and measure personalized customer experiences at scale.<\/p>\n<p>\nAdobe is the agentic infrastructure layer across models, platforms, agents and ecosystem, bringing together creativity, marketing and AI in the agentic era. With <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fsolutions%2Fcustomer-experience-orchestration.html&amp;esheet=54557226&amp;newsitemid=20260622975644&amp;lan=en-US&amp;anchor=Adobe+CX+Enterprise&amp;index=3&amp;md5=6a314b3936808b293b7b81e81a6630e6\">Adobe CX Enterprise<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.adobe.com%2Fnews%2F2026%2F06%2Fadobe-announces-general-availability-of-cx-enterprise-coworker&amp;esheet=54557226&amp;newsitemid=20260622975644&amp;lan=en-US&amp;anchor=CX+Enterprise+Coworker&amp;index=4&amp;md5=b3a41946411758bf7b8584de11ff7219\">CX Enterprise Coworker<\/a>, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility.<\/p>\n<p>\nThese new solutions and integrations further solidify Adobe as a trusted partner to technology companies and agencies and the platform-of-choice for effective multi-agent collaboration that drives better customer experiences and business outcomes.<\/p>\n<p>\n\u201cAgentic AI is no longer something brands experiment with, but what they run on,\u201d said Rachel Thornton, Chief Marketing Officer, Customer Experience Orchestration, Adobe. &#8220;Through our partnerships with the world&#8217;s leading agencies and technology companies, Adobe is building for that reality, connecting paid and owned channels, embedding intelligence across platforms and helping brands define the next era of customer experience.\u201d<\/p>\n<p><b>Partnering to transform customer experiences at scale<\/b><\/p>\n<p>\nAnchored by new co-developed solutions, a growing coalition of industry leaders including Accenture, Omnicom, Stagwell\u2019s Code and Theory and WPP are deploying Adobe&#8217;s content, data and AI platforms to transform how global brands create, activate and measure customer experiences.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nWPP is launching a connected intelligence layer that unifies paid media spend with owned customer experience data, creating a continuously improving loop for customer interactions and marketing investment.<\/p>\n<\/li>\n<li>\nStagwell agency Code and Theory is launching the Content Operating System for Sports, a new solution that streamlines content creation, management and distribution for sports organizations, directly connecting fan engagement data to content workflows powered by Adobe CX Enterprise.<\/p>\n<\/li>\n<li>\nOmnicom is unveiling implementation architectures across automotive, pharmaceuticals, retail, and financial services of its AI Agentic Operating Model, a new enterprise solution powered by Adobe technology that transforms how enterprises plan, create, activate, and optimize campaigns and customer experiences at scale.<\/p>\n<\/li>\n<li>\nAdobe and Accenture Song have co-developed a new agentic experience orchestration framework, powered by Adobe technology, that defines how brands can deliver AI-powered customer experiences at scale and drive measurable growth.<\/p>\n<\/li>\n<\/ul>\n<p><b>Delivering intelligence to AI environments<\/b><\/p>\n<p>\nAdobe connects CX Enterprise with partners across agents, skills and Model Context Protocol (MCP) servers, so teams can move quickly and with precision without having to worry about maintaining brand integrity and governance.<\/p>\n<p>\nAdobe recently announced CX Enterprise Coworker and Adobe Marketing Agent availability across leading AI platforms, including Amazon Web Services (AWS), Anthropic, Google Cloud, Microsoft, OpenAI and more.<\/p>\n<p>\nNow Adobe CX skills and MCP servers are also generally available in Anthropic\u2019s Claude Enterprise and Microsoft 365 Copilot Cowork, giving enterprise customers direct access to Adobe\u2019s customer experience capabilities within the AI environments they already rely on.<\/p>\n<p><b>Adobe at Cannes Lions<\/b><\/p>\n<p>\nAt Cannes Lions 2026, Adobe is showcasing how creativity, marketing and AI are converging in the agentic era. From creators and marketers to the world&#8217;s largest brands and enterprises, Adobe is helping people imagine, create, orchestrate and deliver experiences that move from ideas to impact.<\/p>\n<p>\nAs the first-ever Headline Partner of LIONS Creators, Adobe is bringing together industry leaders, creators and customers to explore the future of creative expression, brand building and customer experience. Across Creator Beach, the Majestic, the Parvis and stages across the Festival, the company is demonstrating how innovations in Adobe Creative Cloud and Adobe CX Enterprise are enabling organizations to create standout content, engage customers more effectively and scale creativity with greater speed and precision.<\/p>\n<p>\nAt a moment when creativity, marketing and AI are converging into one system, only Adobe brings them together \u2014 combining the world&#8217;s leading creative tools with enterprise marketing and AI in a single, unified platform \u2014 empowering creators, brands and enterprises to move faster, deliver more personalized experiences and drive business growth and impact. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcanneslions.adobe.com%2F2026%2Fhome&amp;esheet=54557226&amp;newsitemid=20260622975644&amp;lan=en-US&amp;anchor=https%3A%2F%2Fcanneslions.adobe.com%2F2026%2Fhome&amp;index=5&amp;md5=6e969a093221c8dfc8892fd46832f4b5\">https:\/\/canneslions.adobe.com\/2026\/home<\/a>.<\/p>\n<p><b>About Adobe<\/b><\/p>\n<p>\nAdobe empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adobe.com%2F&amp;esheet=54557226&amp;newsitemid=20260622975644&amp;lan=en-US&amp;anchor=www.adobe.com&amp;index=6&amp;md5=5e67180148c7c8646b793cdc5436c3d9\">www.adobe.com<\/a>.<\/p>\n<p>\n\u00a9 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and\/or other countries. All other trademarks are the property of their respective owners.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260622975644r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260622975644\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260622975644\/en\/<\/a><\/span><\/p>\n<p>\nChristopher Lawton<br \/>\n<br \/>Adobe<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:clawton@adobe.com\">clawton@adobe.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> France Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Marketing Communications Professional Services Software Data Analytics Data Management Artificial Intelligence Consumer Electronics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260622975644\/en\/2774111\/3\/Adobe-logo-svg.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships Adobe is the agentic infrastructure layer across models, platforms, agents and ecosystem, bringing together creativity, marketing and AI in the agentic era. With Adobe CX Enterprise and CX Enterprise Coworker, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility. New co\u2011innovations with Accenture, Omnicom, Stagwell\u2019s Code and Theory and WPP and integrations with AI platforms Anthropic and Microsoft deliver AI\u2011powered solutions that empower enterprises to create, activate and measure personalized customer experiences at scale. CANNES, France&#8211;(BUSINESS WIRE)&#8211; Today, at Cannes Lions, Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-974042","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships Adobe is the agentic infrastructure layer across models, platforms, agents and ecosystem, bringing together creativity, marketing and AI in the agentic era. With Adobe CX Enterprise and CX Enterprise Coworker, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility. New co\u2011innovations with Accenture, Omnicom, Stagwell\u2019s Code and Theory and WPP and integrations with AI platforms Anthropic and Microsoft deliver AI\u2011powered solutions that empower enterprises to create, activate and measure personalized customer experiences at scale. CANNES, France&#8211;(BUSINESS WIRE)&#8211; Today, at Cannes Lions, Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, &hellip; Continue reading &quot;Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T10:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260622975644r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships\",\"datePublished\":\"2026-06-22T10:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\\\/\"},\"wordCount\":877,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260622975644r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adobe-accelerates-agentic-ai-adoption-through-new-agency-and-technology-partnerships\\\/\",\"name\":\"Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships - 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With Adobe CX Enterprise and CX Enterprise Coworker, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility. New co\u2011innovations with Accenture, Omnicom, Stagwell\u2019s Code and Theory and WPP and integrations with AI platforms Anthropic and Microsoft deliver AI\u2011powered solutions that empower enterprises to create, activate and measure personalized customer experiences at scale. 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