{"id":974010,"date":"2026-06-22T00:04:01","date_gmt":"2026-06-22T04:04:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-dv-authentic-advantage-to-meta-and-tiktok-an-ai-powered-solution-to-optimize-media-quality-and-performance\/"},"modified":"2026-06-22T00:04:01","modified_gmt":"2026-06-22T04:04:01","slug":"doubleverify-expands-dv-authentic-advantage-to-meta-and-tiktok-an-ai-powered-solution-to-optimize-media-quality-and-performance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-dv-authentic-advantage-to-meta-and-tiktok-an-ai-powered-solution-to-optimize-media-quality-and-performance\/","title":{"rendered":"DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance"},"content":{"rendered":"

\nThe solution helps advertisers improve media effectiveness through integrated pre-bid protection, AI-powered optimization and independent measurement
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NEW YORK, June 22, 2026 (GLOBE NEWSWIRE) — DoubleVerify (\u201cDV\u201d) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of DV Authentic AdVantage\u2122 to Meta and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimization and independent measurement, helping advertisers improve performance, strengthen media quality and drive greater efficiency across digital advertising environments.<\/p>\n

\u201cAdvertisers have been forced to choose between optimized cost efficiency and enhanced media quality for too long,\u201d said Mark Zagorski, CEO of DoubleVerify<\/strong>. \u201cDV Authentic AdVantage is unique because it removes those tradeoffs, leveraging DV\u2019s market-leading verification and AI-powered optimization capabilities to enable advertisers to improve operational efficiency, bolster media quality and maximize performance simultaneously across some of the most impactful digital environments, including Meta and TikTok.\u201d<\/p>\n

DV Authentic AdVantage is designed to eliminate the traditional tradeoffs between cost, quality and outcomes by seamlessly combining DV\u2019s pre-bid avoidance, independent measurement insights and AI-powered optimization technology into a first-of-its-kind solution. Advertisers can strengthen media quality, unlock greater transparency through unified first- and third-party insights, and maximize campaign performance from a centralized solution.<\/p>\n

\u201cFor brands, performance and media quality can no longer exist in separate conversations,\u201d said<\/strong>Brook Minto<\/strong>, Global Investment Director at Haleon. <\/strong>\u201cDV Authentic AdVantage gives us the ability to improve efficiency and performance while maintaining the media quality standards our brand expects across platforms like Meta and TikTok. Bringing these capabilities together into one solution is a meaningful step forward for advertisers.\u201d<\/p>\n

Key benefits of DV Authentic AdVantage include:<\/p>\n