{"id":973647,"date":"2026-06-18T09:05:16","date_gmt":"2026-06-18T13:05:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\/"},"modified":"2026-06-18T09:05:16","modified_gmt":"2026-06-18T13:05:16","slug":"nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\/","title":{"rendered":"Nexxen and L2 Data Launch VoterMatch, Bringing Greater Precision, Transparency and Performance to Political Advertising"},"content":{"rendered":"<h2>\nNew solution combines deterministic voter data with log-level insights to enable smarter reach, frequency and optimization strategies<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"justify\">NEW YORK, June  18, 2026  (GLOBE NEWSWIRE) &#8212; Nexxen, the advertising technology platform powered by unique data and media, and L2 Data (\u201cL2\u201d), a leading provider of voter data and insights, today announced a strategic partnership to launch VoterMatch \u2013 a new solution designed to improve political advertisers\u2019 understanding of which voters have been reached, and how frequently.<\/p>\n<p align=\"justify\">At present, political campaigns largely rely on modeled or probabilistic data, often inferring who saw an ad based on device, cookie or household signals that are not verified against actual voter records. Consequently, campaigns may over-deliver or under-reach key audiences, resulting in diminishing returns and wasted spend.<\/p>\n<p align=\"justify\">By combining Nexxen\u2019s log-level data with L2\u2019s comprehensive National Voter File, VoterMatch provides campaigns with a clearer, more unified understanding of audience reach as well as where opportunities remain, all while protecting consumer privacy. These insights can then be activated through Nexxen\u2019s demand-side platform (\u201cDSP\u201d), Nexxen DSP.<\/p>\n<p align=\"justify\">\u201cSolutions like VoterMatch represent a meaningful shift for political advertisers, moving the industry closer to a clearer, more accountable understanding of who is actually being reached,\u201d said G. Tyler Barnet, Chief Operating Officer, Grapeseed Media. \u201cBy grounding media delivery in L2\u2019s deterministic voter data and pairing it with Nexxen\u2019s transparent, log-level insights, campaigns can make smarter decisions, ensuring critical audiences aren\u2019t missed or oversaturated. In an environment where each impression matters and every vote counts, this level of precision and visibility is increasingly essential to driving real performance.\u201d<\/p>\n<p align=\"justify\">Key benefits of VoterMatch include:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-bottom:8pt;text-align:justify\">\n          <strong>More precise reach visibility<\/strong>, moving from estimates to voter-level modeled exposure<\/li>\n<li style=\"margin-bottom:8pt;text-align:justify\">\n          <strong>Better frequency controls<\/strong>, reducing wasted impressions and avoiding oversaturation<\/li>\n<li style=\"margin-bottom:8pt;text-align:justify\">\n          <strong>Stronger optimization inputs<\/strong>, identifying under-reached voter groups and reweighting ad spend with confidence<\/li>\n<\/ul>\n<p align=\"justify\">\u201cThe launch of the L2\u2019s VoterMatch solution is a significant step forward in our direct partnership with Nexxen,\u201d said Paul Westcott, President, L2. \u201cThis seamless integration allows our clients to activate precision voter and consumer audiences for advanced CTV and programmatic campaigns. By combining L2\u2019s authoritative data with Nexxen\u2019s powerful platform, we are ensuring our partners can reach the right people at the right time with accuracy and scale.\u201d<\/p>\n<p align=\"justify\">\u201cThe power of VoterMatch lies in its ability to connect two historically siloed datasets \u2013 deterministic voter records and log-level DSP data \u2013 to create a more complete, actionable picture of campaign exposure,\u201d said Kory Vargas Caro, Senior Director of Enterprise Sales \u2013 Political, Nexxen. \u201cBy bringing identity, activation and measurement together in one unified platform, and joining this with the depth and accuracy of L2\u2019s Voter File, we\u2019re enabling campaigns and clients like Grapeseed Media to not only understand who they\u2019re reaching, but also continuously refine their strategies: suppressing overexposed audiences, prioritizing missed voters and maximizing the efficiency of every impression.\u201d<\/p>\n<p>\n        <strong>About Nexxen<\/strong>\n      <\/p>\n<p align=\"justify\">Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (\u201cDSP\u201d) and supply-side platform (\u201cSSP\u201d), with the Nexxen Data Platform at its core, we meet the demands of today\u2019s converging media landscape with exclusive audience intelligence, automation and expertise.<\/p>\n<p align=\"justify\">Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com.<\/p>\n<p align=\"justify\">\n        <strong>About L2 Data<\/strong>\n      <\/p>\n<p align=\"justify\">L2 Data is the leading provider of enhanced voter, consumer, and constituent data for political campaigns, advocacy groups, and organizations nationwide. Known for its accuracy and depth, L2 empowers organizations to better understand and engage their audiences. <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TKQ6rN0oKfpnfFiH5Zohd9CbiQJW4lANx4hk9Zyv3plWyhUDIPXdzn22zMrdGWtdH6mZOcq6mzJNmH-8DKmrhNC7RykrGuCoj9z_LfH-LJA=\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.l2-data.com\/<\/a><\/p>\n<p>\n        <strong>Forward-Looking Statements<\/strong>\n      <\/p>\n<p align=\"justify\">This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as \u201canticipates,\u201d \u201cbelieves,\u201d \u201cexpects,\u201d \u201cintends,\u201d \u201cmay,\u201d \u201ccan,\u201d \u201cwill,\u201d \u201cestimates,\u201d and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the accuracy or effectiveness of Voter Match or campaigns run on Nexxen\u2019s platforms. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen\u2019s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global and local economic and geopolitical forces and unrest, including the war involving the United States, Israel and Iran, the war and hostilities involving Israel, Hamas, Hezbollah, and Yemen and the Ukraine\/Russia war, and how those conditions may adversely impact Nexxen\u2019s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company\u2019s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=A9V0Y6dXNY9G45MS3wB_hnnZij5vZTM-kP1EQtXfCaAZJdTtT-D31yei29GMrRkBTxcsv2jFV2tcAaIYSZ6Dhg==\" rel=\"nofollow\" target=\"_blank\"><u>www.sec.gov<\/u><\/a>) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.<\/p>\n<p align=\"justify\">\n        <strong>For more information, please contact:<\/strong>\n      <\/p>\n<p align=\"justify\">Genevieve Wheeler<br \/>Director, Communications<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=WY3D-7bDV-YJETQvBhklOmb-uWOPcLYI8I8oYcHiA7VPi7r3ucAEJP_3YCJ2gyhXa3KUoalo7YEsxNKGERcBW4IOWELjgfINkm5Uj210Ku4=\" rel=\"nofollow\" target=\"_blank\">gwheeler@nexxen.com<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTE4ODQ5NyM0MDI0MTEwOTcjMjI0OTQ1MA==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/YjQxYjUwNWMtODAxNi00YjY1LTgzM2ItNGYxODFiOTM0YzY4LTEyNjEwMDMtMjAyNi0wNi0xOC1lbg==\/tiny\/Nexxen-International-Ltd-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New solution combines deterministic voter data with log-level insights to enable smarter reach, frequency and optimization strategies NEW YORK, June 18, 2026 (GLOBE NEWSWIRE) &#8212; Nexxen, the advertising technology platform powered by unique data and media, and L2 Data (\u201cL2\u201d), a leading provider of voter data and insights, today announced a strategic partnership to launch VoterMatch \u2013 a new solution designed to improve political advertisers\u2019 understanding of which voters have been reached, and how frequently. At present, political campaigns largely rely on modeled or probabilistic data, often inferring who saw an ad based on device, cookie or household signals that are not verified against actual voter records. Consequently, campaigns may over-deliver or under-reach key audiences, resulting in diminishing returns and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nexxen and L2 Data Launch VoterMatch, Bringing Greater Precision, Transparency and Performance to Political Advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-973647","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nexxen and L2 Data Launch VoterMatch, Bringing Greater Precision, Transparency and Performance to Political Advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexxen and L2 Data Launch VoterMatch, Bringing Greater Precision, Transparency and Performance to Political Advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New solution combines deterministic voter data with log-level insights to enable smarter reach, frequency and optimization strategies NEW YORK, June 18, 2026 (GLOBE NEWSWIRE) &#8212; Nexxen, the advertising technology platform powered by unique data and media, and L2 Data (\u201cL2\u201d), a leading provider of voter data and insights, today announced a strategic partnership to launch VoterMatch \u2013 a new solution designed to improve political advertisers\u2019 understanding of which voters have been reached, and how frequently. At present, political campaigns largely rely on modeled or probabilistic data, often inferring who saw an ad based on device, cookie or household signals that are not verified against actual voter records. Consequently, campaigns may over-deliver or under-reach key audiences, resulting in diminishing returns and &hellip; Continue reading &quot;Nexxen and L2 Data Launch VoterMatch, Bringing Greater Precision, Transparency and Performance to Political Advertising&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-18T13:05:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTE4ODQ5NyM0MDI0MTEwOTcjMjI0OTQ1MA==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Nexxen and L2 Data Launch VoterMatch, Bringing Greater Precision, Transparency and Performance to Political Advertising\",\"datePublished\":\"2026-06-18T13:05:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\\\/\"},\"wordCount\":964,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=MTAwMTE4ODQ5NyM0MDI0MTEwOTcjMjI0OTQ1MA==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-and-l2-data-launch-votermatch-bringing-greater-precision-transparency-and-performance-to-political-advertising\\\/\",\"name\":\"Nexxen and L2 Data Launch VoterMatch, Bringing Greater Precision, Transparency and Performance to Political Advertising - 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At present, political campaigns largely rely on modeled or probabilistic data, often inferring who saw an ad based on device, cookie or household signals that are not verified against actual voter records. 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