{"id":973636,"date":"2026-06-18T09:03:53","date_gmt":"2026-06-18T13:03:53","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/tide-free-gentle-launches-first-annual-safe-for-stuffies-campaign-for-worry-free-washing-of-beloved-stuffed-animals\/"},"modified":"2026-06-18T09:03:53","modified_gmt":"2026-06-18T13:03:53","slug":"tide-free-gentle-launches-first-annual-safe-for-stuffies-campaign-for-worry-free-washing-of-beloved-stuffed-animals","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tide-free-gentle-launches-first-annual-safe-for-stuffies-campaign-for-worry-free-washing-of-beloved-stuffed-animals\/","title":{"rendered":"Tide Free & Gentle Launches First Annual \u201cSafe for Stuffies\u201d Campaign for Worry-Free Washing of Beloved Stuffed Animals"},"content":{"rendered":"

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Tide Free & Gentle Launches First Annual \u201cSafe for Stuffies\u201d Campaign for Worry-Free Washing of Beloved Stuffed Animals<\/strong><\/p>\n

In partnership with Recess Therapy and Expecting Relief, the initiative gives gently loved stuffed animals a fresh start, washed and revitalized with the new and improved Tide Free & Gentle formula<\/i><\/strong><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nAs part of Tide Free & Gentle\u2019s ongoing commitment to fabric care and sensitive skin, the brand today announced the launch of its first annual \u201cSafe for Stuffies\u201d campaign, an initiative designed to help families care for the items that carry the most comfort, memories, and emotional meaning, so washing them doesn\u2019t have to feel like a risk.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260618505195\/en\/<\/a><\/p>\n

\"Courtesy<\/p>\n

Courtesy of Tide Free & Gentle<\/p>\n<\/div>\n

What is the \u201cSafe for Stuffies\u201d Campaign?<\/strong><\/p>\n

\nIn its inaugural year, \u201cSafe for Stuffies\u201d includes a citywide donation drive inviting those in the tri-state area to donate gently loved stuffed animals at designated drop-off locations to be professionally washed with Tide Free & Gentle, and redistributed to families experiencing housing insecurity, crisis, and transition. The campaign is created in partnership with award-winning series Recess Therapy, known for its candid conversations with kids on the playground, and benefits families served by Brooklyn-based non-profit, Expecting Relief.<\/p>\n

\nThe campaign will run from today, June 18, through June 25, 2026. Each donation box includes a QR code that participants can scan on-site to receive a $3 coupon for Tide Free & Gentle. QR codes are available only at physical drop-off locations. Campaign locations and instructions will be shared via Tide\u2019s official social channels.<\/p>\n

\n\u201cAt Recess Therapy, we spend a lot of time listening to kids, and one thing that’s always clear is how much comfort, security, and meaning they attach to the things they love, especially their stuffed animals,\u201d said Julian Shapiro-Barnum, host of Recess Therapy. \u201cTide\u2019s Safe for Stuffies’ takes something simple, caring for a beloved toy, and turns it into an opportunity to bring that same comfort to children facing difficult circumstances. That’s the kind of positive impact we’re proud for Recess Therapy to help champion.\u201d<\/p>\n

Additional Community Impact<\/strong><\/p>\n

\nIn addition to the stuffed animal collection and redistribution effort, Tide will donate thousands of Tide Free & Gentle detergent bottles to Expecting Relief to help provide families with access to sensitive-skin laundry care products for everyday use.<\/p>\n

Why do Families Hesitate to Wash Stuffed Animals?<\/strong><\/p>\n

\nBecause stuffed animals are so well-loved and handled constantly, people worry that washing them can change what makes them special.<\/p>\n

\n\u201cWe know the delicate items people love most are often the ones they worry most about washing,\u201d said Kimberly Romine, Fabric Care Scientist at Tide. \u201cTide Free & Gentle has always been designed to deliver a gentle, effective clean, and now we\u2019ve enhanced it with an improved formula. Through \u2018Safe for Stuffies,\u2019 we are demonstrating how the formula performs beyond lab testing by safely cleaning every donated item and showing families they can trust it with what they love most.\u201d<\/p>\n

What is Tide Free & Gentle?<\/strong><\/p>\n

\nTide Free & Gentle is a dermatologist-tested, hypoallergenic laundry detergent made without dyes or perfumes, designed for sensitive skin and everyday care. It delivers an effective clean while remaining gentle enough for the fabrics and items people value most.<\/p>\n

What\u2019s New and Improved About Tide Free & Gentle<\/strong><\/p>\n

\nThe upgraded Tide Free & Gentle formula delivers a \u201cfree you can see\u201d with a new translucent formula while still providing the superior clean only Tide can. The new formula features an advanced polymer designed to release soil more effectively from synthetic fabrics, helping achieve whiter whites, brighter colors, and enhanced cleaning power. In addition, Tide has worked closely with suppliers to refine and purify raw materials, resulting in a clearer liquid formula.<\/p>\n

Key Benefits of Tide Free & Gentle<\/strong><\/p>\n