{"id":973533,"date":"2026-06-18T08:04:04","date_gmt":"2026-06-18T12:04:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\/"},"modified":"2026-06-18T08:04:04","modified_gmt":"2026-06-18T12:04:04","slug":"zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\/","title":{"rendered":"Zeta Global Brings Athena by Zeta\u2122 to Agencies, Putting Agentic AI at the Center of Every Marketing Decision"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Zeta Global Brings Athena by Zeta\u2122 to Agencies, Putting Agentic AI at the Center of Every Marketing Decision<\/b><\/p>\n<p class=\"bwalignc\"><i>Powered by Zeta\u2019s proprietary SuperGraph\u2122, Athena gives agencies real-time intelligence so they can move faster, experiment more, and prove impact with precision<\/i><\/p>\n<p>CANNES, France&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAhead of Cannes Lions 2026, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, announced the expansion of Athena by Zeta\u2122 to agencies. Athena, Zeta\u2019s superintelligent agent, continuously analyzes signals, identifies what to do next, and optimizes outcomes to help agencies move faster, act smarter, and deliver measurably better results for their clients.<\/p>\n<p>\nAs agencies build, buy, and integrate new technologies and partners, turning those investments into real-time intelligence remains a challenge. Built on Zeta&#8217;s proprietary SuperGraph\u2122, one of the industry\u2019s largest identity graphs, Athena continuously analyzes signals across 245 million individuals in the U.S. to provide a real-time understanding of customer behavior. By unifying agency data with Zeta\u2019s SuperGraph, Athena surfaces opportunities, recommends next best actions, and optimizes performance across the customer lifecycle.<\/p>\n<p>\n\u201cThe future of marketing will be agentic,\u201d said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. \u201cThe winners will be the agencies that can turn data, intelligence, and decisioning into faster action and better outcomes at scale. Athena was built for that future, continuously analyzing signals, identifying what to do next, and helping agencies optimize performance across every client relationship. Extending Athena to agencies is another step toward making AI-powered marketing dramatically simpler and more effective.\u201d<\/p>\n<p>\n&#8220;This is another leap forward for the team at Zeta, enabling Athena directly into the workflows our teams use every day,&#8221; said Matt Adams, Global CEO of Stagwell Media Platform. &#8220;Connecting Athena across our audience, creative, and intelligence layers, and driving intelligence directly into our stack, unlocks huge benefits for our clients. It&#8217;s clear that the speed of decision-making, performance, and insight is accelerated through Athena for agencies. This approach and investment in partnership with agencies is unparalleled, welcomed, and their ability to develop Athena is now moving faster than the industry as a whole.&#8221;<\/p>\n<p>\nBuilt for agencies and media teams, the following AI capabilities are integrated directly into Athena for agencies:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Agentic Workflows: <\/b>AI agents that continuously monitor performance, recommend next-best actions, and optimize outcomes across campaigns without waiting to be asked.\n<\/li>\n<li><b>Precision Measurement: <\/b>Identity-powered attribution that connects marketing activity to incremental business impact in real time.\n<\/li>\n<li><b>Answers: <\/b>Conversational intelligence that turns customer signals, campaign performance and business outcomes into clear, actionable decisions.\n<\/li>\n<\/ul>\n<p>\nAthena for Insights and Measurement is available to agency partners in beta today, with full availability scheduled to be rolled out throughout the remainder of 2026.<\/p>\n<p><b>Zeta at Cannes Lions<\/b><\/p>\n<p>\nZeta Global will spotlight Athena by Zeta\u2122 throughout Cannes Lions 2026, hosting daily demos and client engagements at the Athena suite.<\/p>\n<p>\nTo learn more about Athena by Zeta\u2122, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fzetaglobal.com%2Fathena-for-agencies&amp;esheet=54556210&amp;newsitemid=20260618382590&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=053c5d52c329345bea8c4287d1362241\">here<\/a>.<\/p>\n<p><b>About Zeta Global<br \/>\n<br \/><\/b>Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform \u2013 powered by one of the industry\u2019s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fzetaglobal.com%2F&amp;esheet=54556210&amp;newsitemid=20260618382590&amp;lan=en-US&amp;anchor=www.zetaglobal.com&amp;index=2&amp;md5=567436a74d4d0a5847bef7b5e7cec832\">www.zetaglobal.com<\/a>.<\/p>\n<p><b>Forward-Looking Statements<br \/>\n<br \/><\/b>This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. These statements often include words such as \u201canticipate,\u201d \u201cbelieve,\u201d \u201ccould,\u201d \u201cestimates,\u201d \u201cexpect,\u201d \u201cforecast,\u201d \u201cguidance,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201coutlook,\u201d \u201cplan,\u201d \u201cprojects,\u201d \u201cshould,\u201d \u201csuggests,\u201d \u201ctargets,\u201d \u201cwill,\u201d \u201cwould\u201d and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results.<\/p>\n<p>\nThe forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260618382590r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260618382590\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260618382590\/en\/<\/a><\/span><\/p>\n<p><b>Investor Relations<br \/>\n<\/b><br \/>Matt Pfau<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@zetaglobal.com\">ir@zetaglobal.com<\/a><\/p>\n<p><b>Press<br \/>\n<\/b><br \/>Krystina Puleo<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@zetaglobal.com\">press@zetaglobal.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe United States North America France New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Communications Digital Marketing Technology Software Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260618382590\/en\/1732548\/3\/zeta_PNG_logoPrimary.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Zeta Global Brings Athena by Zeta\u2122 to Agencies, Putting Agentic AI at the Center of Every Marketing Decision Powered by Zeta\u2019s proprietary SuperGraph\u2122, Athena gives agencies real-time intelligence so they can move faster, experiment more, and prove impact with precision CANNES, France&#8211;(BUSINESS WIRE)&#8211; Ahead of Cannes Lions 2026, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, announced the expansion of Athena by Zeta\u2122 to agencies. Athena, Zeta\u2019s superintelligent agent, continuously analyzes signals, identifies what to do next, and optimizes outcomes to help agencies move faster, act smarter, and deliver measurably better results for their clients. As agencies build, buy, and integrate new technologies and partners, turning those investments into real-time intelligence remains a challenge. Built on Zeta&#8217;s proprietary SuperGraph\u2122, one &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Zeta Global Brings Athena by Zeta\u2122 to Agencies, Putting Agentic AI at the Center of Every Marketing Decision&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-973533","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zeta Global Brings Athena by Zeta\u2122 to Agencies, Putting Agentic AI at the Center of Every Marketing Decision - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zeta Global Brings Athena by Zeta\u2122 to Agencies, Putting Agentic AI at the Center of Every Marketing Decision - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Zeta Global Brings Athena by Zeta\u2122 to Agencies, Putting Agentic AI at the Center of Every Marketing Decision Powered by Zeta\u2019s proprietary SuperGraph\u2122, Athena gives agencies real-time intelligence so they can move faster, experiment more, and prove impact with precision CANNES, France&#8211;(BUSINESS WIRE)&#8211; Ahead of Cannes Lions 2026, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, announced the expansion of Athena by Zeta\u2122 to agencies. Athena, Zeta\u2019s superintelligent agent, continuously analyzes signals, identifies what to do next, and optimizes outcomes to help agencies move faster, act smarter, and deliver measurably better results for their clients. As agencies build, buy, and integrate new technologies and partners, turning those investments into real-time intelligence remains a challenge. Built on Zeta&#8217;s proprietary SuperGraph\u2122, one &hellip; Continue reading &quot;Zeta Global Brings Athena by Zeta\u2122 to Agencies, Putting Agentic AI at the Center of Every Marketing Decision&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-18T12:04:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260618382590r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Zeta Global Brings Athena by Zeta\u2122 to Agencies, Putting Agentic AI at the Center of Every Marketing Decision\",\"datePublished\":\"2026-06-18T12:04:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\\\/\"},\"wordCount\":1038,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260618382590r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zeta-global-brings-athena-by-zeta-to-agencies-putting-agentic-ai-at-the-center-of-every-marketing-decision\\\/\",\"name\":\"Zeta Global Brings Athena by Zeta\u2122 to Agencies, Putting Agentic AI at the Center of Every Marketing Decision - 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Athena, Zeta\u2019s superintelligent agent, continuously analyzes signals, identifies what to do next, and optimizes outcomes to help agencies move faster, act smarter, and deliver measurably better results for their clients. As agencies build, buy, and integrate new technologies and partners, turning those investments into real-time intelligence remains a challenge. 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