{"id":973419,"date":"2026-06-18T01:44:01","date_gmt":"2026-06-18T05:44:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-south-korean-productions-are-netflixs-most-watched-content-outside-the-us\/"},"modified":"2026-06-18T01:44:01","modified_gmt":"2026-06-18T05:44:01","slug":"omdia-south-korean-productions-are-netflixs-most-watched-content-outside-the-us","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-south-korean-productions-are-netflixs-most-watched-content-outside-the-us\/","title":{"rendered":"Omdia: South Korean Productions are Netflix\u2019s Most-Watched Content Outside the US"},"content":{"rendered":"

<\/p>\n

Omdia: South Korean Productions are Netflix\u2019s Most-Watched Content Outside the US<\/b><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nSouth Korean content generated 12.1 billion hours of viewing on Netflix worldwide between April 2025 and March 2026, making it the most-watched content origin outside of the United States, according to new analysis from Omdia and Digital i revealed at the International Streaming Summit (OTT\u00b7FAST) 2026 in Busan this week.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260617947703\/en\/<\/a><\/p>\n

\"Top<\/p>\n

Top countries of origin Netflix – all countries, April 2025 – March 2026<\/p>\n<\/div>\n

\nThe analysis found that South Korean content generated 44% more viewing than Japanese content and nearly twice as much viewing as content from the United Kingdom, highlighting the country\u2019s growing influence on global streaming audiences.<\/p>\n

\nGlobal hits like Squid Game<\/i>, Daehongsu (The Great Flood) and Pokssak Sog-atsuda<\/i> (When Life Gives You Tangerines) contributed to South Korean content outperforming other major content-exporting markets including Japan, the United Kingdom and Spain.<\/p>\n

\n\u201cSouth Korea has established itself as the leading source of globally successful content outside the United States,\u201d said Maria Rua Aguete, Head of Media & Entertainment at Omdia<\/a>. \u201cGenerating 12.1 billion hours of Netflix viewing in a single year demonstrates the scale of international demand for Korean productions and highlights the growing importance within the global content industry.\u201d<\/p>\n

\nKorea\u2019s success reflects a broader shift in the global entertainment industry, where audiences increasingly embrace stories regardless of language or geography.<\/p>\n

\n\u201cThe streaming era has changed the rules of global entertainment. Great stories can now travel instantly across borders, and South Korea has been one of the most successful examples of how strong storytelling, production quality and distribution can combine to build global audiences,\u201d said Rua Aguete.<\/p>\n

\nShe also emphasized the strategic importance of Korea\u2019s content ecosystem, which combines world-class creators, strong intellectual property, innovative production techniques and growing international distribution capabilities.<\/p>\n

\n\u201cWhat began with a small number of breakout global hits such as Squid Game<\/i> has evolved into a sustainable content ecosystem capable of delivering international success across multiple genres,\u201d said Rua Aguete. \u201cThat consistency is helping Korea strengthen its position in the global streaming market.\u201d<\/p>\n

\nKey Findings<\/p>\n

\n* South Korean content generated 12.1 billion hours of Netflix viewing globally from April 2025 to March 2026.<\/p>\n

\n* South Korean content ranked second only to the United States among content origins on Netflix.<\/p>\n

\n* Korean content generated 44% more viewing than Japanese content.<\/p>\n

\n* Korean content generated almost twice as much viewing as UK content.<\/p>\n

\n* South Korea is the world\u2019s leading content source outside the US on Netflix.<\/p>\n

\nNote: Digital i estimates Netflix viewing in 17 countries: US, Canada; Argentina, Brazil, Colombia, Mexico; Australia, Japan, South Korea; Denmark, Norway, Sweden, France, Germany, Italy, Spain, UK, Netherlands, Poland<\/p>\n

ABOUT OMDIA<\/b><\/p>\n

Omdia<\/a>, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260617947703\/en\/<\/a><\/span><\/p>\n

\nFasiha Khan \u2013 Fasiha.khan@omdia.com
\n<\/a>
Eric Thoo \u2013 Eric.Thoo@omdia.com<\/a><\/p>\n

KEYWORDS:<\/b> Europe South Korea United Kingdom Asia Pacific<\/p>\n

INDUSTRY KEYWORDS:<\/b> Data Analytics Film & Motion Pictures TV and Radio General Entertainment Professional Services Technology Other Technology Entertainment<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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Top countries of origin Netflix – all countries, April 2025 – March 2026<\/font><\/td>\n<\/tr>\n
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Omdia: South Korean Productions are Netflix\u2019s Most-Watched Content Outside the US LONDON–(BUSINESS WIRE)– South Korean content generated 12.1 billion hours of viewing on Netflix worldwide between April 2025 and March 2026, making it the most-watched content origin outside of the United States, according to new analysis from Omdia and Digital i revealed at the International Streaming Summit (OTT\u00b7FAST) 2026 in Busan this week. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260617947703\/en\/ Top countries of origin Netflix – all countries, April 2025 – March 2026 The analysis found that South Korean content generated 44% more viewing than Japanese content and nearly twice as much viewing as content from the United Kingdom, highlighting the country\u2019s growing influence on global … <\/p>\n

Continue reading “Omdia: South Korean Productions are Netflix\u2019s Most-Watched Content Outside the US”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-973419","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOmdia: South Korean Productions are Netflix\u2019s Most-Watched Content Outside the US - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-south-korean-productions-are-netflixs-most-watched-content-outside-the-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: South Korean Productions are Netflix\u2019s Most-Watched Content Outside the US - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: South Korean Productions are Netflix\u2019s Most-Watched Content Outside the US LONDON–(BUSINESS WIRE)– South Korean content generated 12.1 billion hours of viewing on Netflix worldwide between April 2025 and March 2026, making it the most-watched content origin outside of the United States, according to new analysis from Omdia and Digital i revealed at the International Streaming Summit (OTT\u00b7FAST) 2026 in Busan this week. 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