{"id":973393,"date":"2026-06-17T18:54:27","date_gmt":"2026-06-17T22:54:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/joe-vernachio-named-president-of-sorel\/"},"modified":"2026-06-17T18:54:27","modified_gmt":"2026-06-17T22:54:27","slug":"joe-vernachio-named-president-of-sorel","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/joe-vernachio-named-president-of-sorel\/","title":{"rendered":"Joe Vernachio Named President of SOREL"},"content":{"rendered":"

<\/p>\n

Joe Vernachio Named President of SOREL<\/b><\/p>\n

PORTLAND, Ore.–(BUSINESS WIRE<\/a>)–
\nColumbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced that Joe Vernachio will be the next President of SOREL. Founded in 1962, SOREL is a leader in functional and lifestyle footwear that can be worn anywhere from the tundra to the streets of New York City.<\/p>\n

\n\u201cWe\u2019re excited to welcome Joe Vernachio back to the Columbia Sportswear family,\u201d said Tim Boyle, CEO and Chair of the Board. \u201cJoe is a terrific leader who can build on the great work, talent and momentum in place at SOREL.\u201d<\/p>\n

\nMr. Vernachio led the Mountain Hardwear brand for several years, until he left to become the COO and ultimately, the CEO of Allbirds. His background also includes time as Global Vice President for Product and Operations at The North Face, and key roles at Nike, Spyder, Roots, Calvin Klein and Patagonia.<\/p>\n

\n\u201cJoe is a consumer\u2011focused, collaborative leader with a deep passion for product and brand storytelling. His energy, expertise, and proven leadership will help fuel scalable growth and meaningful brand expansion for SOREL,\u201d said Craig Zanon, EVP, Europe Direct, Asia Direct and Emerging Brands.<\/p>\n

\nMr. Vernachio will begin on June 22, 2026.<\/p>\n

About Columbia Sportswear Company:<\/b><\/p>\n

\nColumbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active lifestyle apparel, footwear, accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the company’s brands are today sold in approximately 90 countries. In addition to the Columbia\u00ae brand, Columbia Sportswear Company also owns the Mountain Hardwear\u00ae, SOREL\u00ae, and prAna\u00ae brands. To learn more, please visit the company’s websites at www.columbia.com<\/a>, www.mountainhardwear.com<\/a>, www.SOREL.com<\/a>, and www.prana.com<\/a>.<\/p>\n

Forward-Looking Statements<\/span><\/b><\/p>\n

\nThis document contains forward-looking statements within the meaning of the federal securities laws, including statements regarding the Company\u2019s expectations, anticipations or beliefs about the growth of the Columbia brand and the Company. Forward-looking statements often use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” “may” and other words and terms of similar meaning or reference future dates. The Company’s expectations, beliefs and projections are expressed in good faith and are believed to have a reasonable basis; however, each forward-looking statement involves a number of risks and uncertainties, including those set forth in this document, those described in the Company’s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q under the heading “Risk Factors,” and those that have been or may be described in other reports filed by the Company, including reports on Form 8-K. The Company does not undertake any duty to update any of the forward-looking statements after the date of this document to conform them to actual results or to reflect changes in events, circumstances or its expectations. New factors emerge from time to time and it is not possible for the Company to predict or assess the effects of all such factors or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260617501473\/en\/<\/a><\/span><\/p>\n

\nMary Ellen Glynn
\n
Sr. Director, Corporate Communications
\n
Columbia Sportswear Company
\n
mglynn@columbia.com<\/a><\/p>\n

KEYWORDS:<\/b> Oregon United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Other Sports Women Sports General Sports Men Fashion Lifestyle Consumer Retail Footwear<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
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<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Joe Vernachio Named President of SOREL PORTLAND, Ore.–(BUSINESS WIRE)– Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced that Joe Vernachio will be the next President of SOREL. Founded in 1962, SOREL is a leader in functional and lifestyle footwear that can be worn anywhere from the tundra to the streets of New York City. \u201cWe\u2019re excited to welcome Joe Vernachio back to the Columbia Sportswear family,\u201d said Tim Boyle, CEO and Chair of the Board. \u201cJoe is a terrific leader who can build on the great work, talent and momentum in place at SOREL.\u201d Mr. Vernachio led the Mountain Hardwear brand for several years, until he left to become the … <\/p>\n

Continue reading “Joe Vernachio Named President of SOREL”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-973393","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nJoe Vernachio Named President of SOREL - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/joe-vernachio-named-president-of-sorel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joe Vernachio Named President of SOREL - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Joe Vernachio Named President of SOREL PORTLAND, Ore.–(BUSINESS WIRE)– Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced that Joe Vernachio will be the next President of SOREL. Founded in 1962, SOREL is a leader in functional and lifestyle footwear that can be worn anywhere from the tundra to the streets of New York City. \u201cWe\u2019re excited to welcome Joe Vernachio back to the Columbia Sportswear family,\u201d said Tim Boyle, CEO and Chair of the Board. \u201cJoe is a terrific leader who can build on the great work, talent and momentum in place at SOREL.\u201d Mr. Vernachio led the Mountain Hardwear brand for several years, until he left to become the … Continue reading "Joe Vernachio Named President of SOREL"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/joe-vernachio-named-president-of-sorel\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-17T22:54:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260617501473r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/joe-vernachio-named-president-of-sorel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/joe-vernachio-named-president-of-sorel\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Joe Vernachio Named President of SOREL\",\"datePublished\":\"2026-06-17T22:54:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/joe-vernachio-named-president-of-sorel\\\/\"},\"wordCount\":571,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/joe-vernachio-named-president-of-sorel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260617501473r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/joe-vernachio-named-president-of-sorel\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/joe-vernachio-named-president-of-sorel\\\/\",\"name\":\"Joe Vernachio Named President of SOREL - 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