{"id":973048,"date":"2026-06-17T08:04:11","date_gmt":"2026-06-17T12:04:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/fifth-third-launches-ai-powered-interface-in-mobile-app\/"},"modified":"2026-06-17T08:04:11","modified_gmt":"2026-06-17T12:04:11","slug":"fifth-third-launches-ai-powered-interface-in-mobile-app","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fifth-third-launches-ai-powered-interface-in-mobile-app\/","title":{"rendered":"Fifth Third Launches AI-Powered Interface in Mobile App"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdecimal { list-style-type: decimal }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b><i>Fifth Third Launches AI-Powered Interface in Mobile App<\/i><\/b><\/p>\n<p class=\"bwalignc\"><i>New capability continues progress toward AI agentic banking<\/i><\/p>\n<p>CINCINNATI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFifth Third (NYSE: FITB) today announced the launch of an AI\u2011powered experience within its award\u2011winning mobile app, making it easier for customers to find what they need and complete everyday financial tasks with fewer steps.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260617555789\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260617555789\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260617555789\/en\/2833489\/4\/image_search.jpg\" alt=\"Rather than scrolling through menus, customers can simply type what they need and be guided directly to the most relevant experience.\" \/><\/p>\n<p style=\"font-size:85%\">Rather than scrolling through menus, customers can simply type what they need and be guided directly to the most relevant experience.<\/p>\n<\/div>\n<p>\nThe new capability helps customers navigate Fifth Third\u2019s mobile app more intuitively. Rather than scrolling through menus, customers can simply type what they need\u2014such as \u201creplace card,\u201d \u201cfind ATM,\u201d \u201ctransfer funds,\u201d or \u201cclosest branch\u201d\u2014and be guided directly to the most relevant experience, whether that is a simple mobile screen for task completion, an AI-powered chatbot, or live support from a Fifth Third representative.<\/p>\n<p>\nPowered by advanced language understanding models and trained on hundreds of millions of customer interactions, Fifth Third\u2019s intelligent experience improves over time, enabling more precise, relevant results and helping customers get more value from the app\u2019s growing set of features.<\/p>\n<p>\n\u201cAI is a powerful tool, but in banking it has to be applied with discipline because customers rightly expect speed, accuracy and reliability every time,\u201d said Ben Hoffman, chief strategy officer and head of consumer products at Fifth Third. \u201cThis is the first step toward changing the interface of banking itself \u2014 from static screens and taps to customers using their own words, supported by dynamic visual experiences, to get things done. By integrating this capability with Jeanie\u00ae, our industry-leading chatbot, we are creating a foundation for future agentic experiences where customers can ask the bank to take action, and the bank can complete that action safely, securely and reliably.\u201d<\/p>\n<p><b>An Enhanced Mobile Experience<\/b><\/p>\n<p>\nFifth Third\u2019s mobile app already enables customers to manage finances, move money, access insights, and connect with the bank seamlessly. The AI\u2011powered interface builds on that foundation by making the app\u2019s growing set of capabilities easier to find and use.<\/p>\n<p>\nBeyond initial launch, the Bank will use customer engagement insights to refine the experience and prioritize development of future AI powered agentic capabilities spanning account opening, routine service, fraud and disputes, and financial advice. Each interaction deepens the bank&#8217;s understanding of customer needs and intent, creating the foundation for experiences that can anticipate and act on behalf of customers.<\/p>\n<p><b>Built on Award\u2011Winning Platforms<\/b><\/p>\n<p>\nFifth Third has long pioneered products and services that help customers stay in control of their finances, combining the innovation of a digital first bank with the trust, stability, and community commitment of a 168\u2011year\u2011old institution. Today\u2019s launch brings together two innovative digital platforms:<\/p>\n<ol class=\"bwlistdecimal\">\n<li><span class=\"bwuline\">Fifth Third Mobile Banking<\/span> \u2013 Fifth Third\u2019s award-winning mobile app serves more than 2.4 million monthly users and supports more than 1 billion digital interactions each year. Designed for continuous improvement, the mobile app platform enables rapid enhancements that deliver the simplest, strongest customer experience. In 2025, Fifth Third introduced more than 400 enhancements to the app.\n<\/li>\n<li><span class=\"bwuline\">Jeanie<\/span>\u00ae \u2013 Fifth Third\u2019s AI powered chatbot is designed to answer questions and to listen and learn from customer interactions. Insights from millions of Jeanie interactions have helped Fifth Third refine how customers engage digitally, with her Natural Language Understanding (NLU) model now recognizing customer intent 90% of the time.\n<\/li>\n<\/ol>\n<p>\nThe new interface has begun rolling out to customers and will be fully available by the end of the month. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2F53.com%2Fmobile&amp;esheet=54555669&amp;newsitemid=20260617555789&amp;lan=en-US&amp;anchor=53.com%2Fmobile&amp;index=1&amp;md5=99ab571ad6665547fe865e0e6032370a\">53.com\/mobile<\/a>.<\/p>\n<p><b>About Fifth Third<\/b><\/p>\n<p>\nFifth Third is a bank that&#8217;s as long on innovation as it is on history. Since 1858, we&#8217;ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it&#8217;s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Following the completion of its merger with Comerica in February 2026, Fifth Third is the ninth-largest bank in the United States, with approximately $294 billion in assets and operations spanning 15 states. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere&#8217;s World&#8217;s Most Ethical Companies\u00ae for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is to be the one bank people most value and trust.<\/p>\n<p>\nFifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank, and its common stock is traded on the New York Stock Exchange under the symbol &#8220;FITB.&#8221; Investor information and press releases can be viewed at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.53.com.%2F&amp;esheet=54555669&amp;newsitemid=20260617555789&amp;lan=en-US&amp;anchor=www.53.com.&amp;index=2&amp;md5=8e8672190697ed3695c1f36ccf9a5a6a\">www.53.com.<\/a> Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.<\/p>\n<p>\nCategory: Other<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260617555789r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260617555789\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260617555789\/en\/<\/a><\/span><\/p>\n<p>\nSophie Isherwood (Media Relations)<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:sophie.isherwood@53.com\">sophie.isherwood@53.com<br \/>\n<\/a><br \/>Matt Curoe (Investor Relations)<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:matthew.curoe@53.com\">matthew.curoe@53.com<\/a> | 513-534-2345<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Ohio<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Banking Software Mobile\/Wireless Professional Services Personal Finance Fintech Data Management Apps\/Applications Technology Digital Cash Management\/Digital Assets Artificial Intelligence Data Analytics Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260617555789\/en\/2833489\/3\/image_search.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Rather than scrolling through menus, customers can simply type what they need and be guided directly to the most relevant experience.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260617555789\/en\/2833488\/3\/image_jeanie.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Fifth Third\u2019s AI powered chatbot is designed to answer questions and to listen and learn from customer interactions.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260617555789\/en\/2142958\/3\/New_Fifth_Third_Logo_5-2024.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Fifth Third Launches AI-Powered Interface in Mobile App New capability continues progress toward AI agentic banking CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Fifth Third (NYSE: FITB) today announced the launch of an AI\u2011powered experience within its award\u2011winning mobile app, making it easier for customers to find what they need and complete everyday financial tasks with fewer steps. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260617555789\/en\/ Rather than scrolling through menus, customers can simply type what they need and be guided directly to the most relevant experience. The new capability helps customers navigate Fifth Third\u2019s mobile app more intuitively. Rather than scrolling through menus, customers can simply type what they need\u2014such as \u201creplace card,\u201d \u201cfind ATM,\u201d \u201ctransfer funds,\u201d or \u201cclosest branch\u201d\u2014and be &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fifth-third-launches-ai-powered-interface-in-mobile-app\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fifth Third Launches AI-Powered Interface in Mobile App&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-973048","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fifth Third Launches AI-Powered Interface in Mobile App - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fifth-third-launches-ai-powered-interface-in-mobile-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fifth Third Launches AI-Powered Interface in Mobile App - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Fifth Third Launches AI-Powered Interface in Mobile App New capability continues progress toward AI agentic banking CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Fifth Third (NYSE: FITB) today announced the launch of an AI\u2011powered experience within its award\u2011winning mobile app, making it easier for customers to find what they need and complete everyday financial tasks with fewer steps. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260617555789\/en\/ Rather than scrolling through menus, customers can simply type what they need and be guided directly to the most relevant experience. The new capability helps customers navigate Fifth Third\u2019s mobile app more intuitively. Rather than scrolling through menus, customers can simply type what they need\u2014such as \u201creplace card,\u201d \u201cfind ATM,\u201d \u201ctransfer funds,\u201d or \u201cclosest branch\u201d\u2014and be &hellip; Continue reading &quot;Fifth Third Launches AI-Powered Interface in Mobile App&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/fifth-third-launches-ai-powered-interface-in-mobile-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-17T12:04:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260617555789\/en\/2833489\/4\/image_search.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fifth-third-launches-ai-powered-interface-in-mobile-app\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fifth-third-launches-ai-powered-interface-in-mobile-app\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Fifth Third Launches AI-Powered Interface in Mobile App\",\"datePublished\":\"2026-06-17T12:04:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fifth-third-launches-ai-powered-interface-in-mobile-app\\\/\"},\"wordCount\":914,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fifth-third-launches-ai-powered-interface-in-mobile-app\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260617555789\\\/en\\\/2833489\\\/4\\\/image_search.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fifth-third-launches-ai-powered-interface-in-mobile-app\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fifth-third-launches-ai-powered-interface-in-mobile-app\\\/\",\"name\":\"Fifth Third Launches AI-Powered Interface in Mobile App - 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260617555789\/en\/ Rather than scrolling through menus, customers can simply type what they need and be guided directly to the most relevant experience. The new capability helps customers navigate Fifth Third\u2019s mobile app more intuitively. 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