{"id":972608,"date":"2026-06-16T09:03:13","date_gmt":"2026-06-16T13:03:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-celebrates-wnba-star-aja-wilsons-full-court-impact-with-new-limited-edition-box\/"},"modified":"2026-06-16T09:03:13","modified_gmt":"2026-06-16T13:03:13","slug":"wheaties-celebrates-wnba-star-aja-wilsons-full-court-impact-with-new-limited-edition-box","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-celebrates-wnba-star-aja-wilsons-full-court-impact-with-new-limited-edition-box\/","title":{"rendered":"Wheaties Celebrates WNBA Star A\u2019ja Wilson\u2019s Full-Court Impact with New Limited-Edition Box"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Wheaties Celebrates WNBA Star A\u2019ja Wilson\u2019s Full-Court Impact with New Limited-Edition Box<\/b><\/p>\n<p class=\"bwalignc\"><i>Wilson\u2019s dominance on the hardwood, historic 2025 WNBA season and impact inspiring the next generation cement her place among legends on the iconic orange box<\/i><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nWheaties announced today that its newest champion to grace the cover of its iconic orange box will be 3x WNBA Champion and the league\u2019s first-ever 4x Kia WNBA MVP, A\u2019ja Wilson. From South Carolina standout to one of the most dominant players to ever step on the court, Wilson embodies what it means to be a Wheaties Champion \u2014 leading with excellence, making history and using her platform to inspire the next generation.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260616695844\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260616695844\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260616695844\/en\/2829031\/4\/HERO_Wheaties_x_A%27ja_Wilson_Image_%283%29.jpg\" alt=\"A\u2019ja Wilson is taking the court as the newest Wheaties Champion on a limited-edition orange box celebrating her championship legacy and impact beyond the game.\" \/><\/p>\n<p style=\"font-size:85%\">A\u2019ja Wilson is taking the court as the newest Wheaties Champion on a limited-edition orange box celebrating her championship legacy and impact beyond the game.<\/p>\n<\/div>\n<p>\n\u201cBeing on the cover of a Wheaties box is one of those things you grow up dreaming about,\u201d said A\u2019ja Wilson. \u201cFor me, this is about showing every little girl what\u2019s possible when you dream big. I\u2019m proud of the work, proud of the journey and proud to partner with a brand that celebrates champions who keep pushing the game forward.\u201d<\/p>\n<p>\nFor more than 100 years, Wheaties has featured prominent athletes on its cover, honoring what it means to be a champion \u2014 recognizing those who are the best in their sports, have broken barriers and have made significant contributions to their communities and the world at large. With her new limited-edition box, Wilson joins the legendary roster of athletes featured on the Breakfast of Champions, further cementing her legacy as a leader whose influence extends far beyond the court.<\/p>\n<p>\n\u201cA\u2019ja is the definition of a Wheaties Champion \u2014 a generational talent whose leadership, resilience and commitment to empowering others has set a new standard,\u201d said Emilie Knox, Vice President and Business Unit Director for Wheaties at General Mills. \u201cShe doesn\u2019t just dominate the game; she creates space for more girls and women to see themselves in it. We\u2019re proud to celebrate A\u2019ja on the iconic orange box as she racks up wins on and off the court.\u201d<\/p>\n<p>\nWilson\u2019s basketball resume is already one of the most decorated in the sport in just eight seasons in the league. Since becoming the number one pick in the WNBA Draft and Kia WNBA Rookie of the Year in 2018, she\u2019s built a legacy defined by dominance. In her 2025 WNBA championship season, Wilson became the first player in league history to win Kia WNBA MVP, Kia Defensive Player of the Year, Finals MVP and the scoring title in the same season.<\/p>\n<p>\nShe\u2019s also made history with her NIKE signature shoes, the A\u2019One and A\u2019Two. As her new Wheaties box takes over shelves nationwide, A\u2019ja will take the court on August 8, her birthday, in Player Exclusive A\u2019Two\u2019s \u201cA\u2019Wheaties,\u201d in Minnesota, home of General Mills.<\/p>\n<p>\nOff the court, A\u2019ja continues to inspire greater visibility and investment in women\u2019s sports. Through the A\u2019ja Wilson Foundation, she champions youth with dyslexia and works to combat bullying. Guided by her message, \u201cIf you can see her, you can be her,\u201d Wilson continues to use her platform to empower young people around the world.<\/p>\n<p>\nThe limited-edition Wheaties x A\u2019ja Wilson cereal box will be available at major retailers this summer. Fans can learn more about A\u2019ja Wilson and the newest Wheaties Champion at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2FWheaties.com&amp;esheet=54551589&amp;newsitemid=20260616695844&amp;lan=en-US&amp;anchor=Wheaties.com&amp;index=1&amp;md5=6b447dd997a677bcb1f4ea64bd90f200\">Wheaties.com<\/a>.<\/p>\n<p><b>About Wheaties<\/b><\/p>\n<p>\nWheaties is an iconic brand that has been a part of American culture for more than 100 years. In 1934, Wheaties honored Lou Gehrig as its first cover athlete and has celebrated champions on its iconic orange cereal boxes ever since. Some of the greatest athletes in history have been honored on Wheaties boxes. The team behind \u201cThe Breakfast of Champions\u201d has redefined what it means to be a Champion and to champion, reserving its cover for athletes who are using their sports platform for something greater. Wheaties believes the world needs more champions who champion.<\/p>\n<p><b>About General Mills<\/b><\/p>\n<p>\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino\u2019s, Annie\u2019s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.generalmills.com%2F&amp;esheet=54551589&amp;newsitemid=20260616695844&amp;lan=en-US&amp;anchor=www.generalmills.com&amp;index=2&amp;md5=a32807d6f68ac841f60788fb7939155f\">www.generalmills.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260616695844r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260616695844\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260616695844\/en\/<\/a><\/span><\/p>\n<p>\nGeneral Mills Communications<br \/>\n<br \/>763-764-6364<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media.line@genmills.com\">media.line@genmills.com<\/a><\/p>\n<p>\nEdelman<br \/>\n<br \/>Fiona O&#8217;Donnell<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:fiona.odonnell@edelman.com\">fiona.odonnell@edelman.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Minnesota United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Basketball Teens Women Sports Other Retail Supermarket Men Food\/Beverage Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260616695844\/en\/2829031\/3\/HERO_Wheaties_x_A%27ja_Wilson_Image_%283%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">A\u2019ja Wilson is taking the court as the newest Wheaties Champion on a limited-edition orange box celebrating her championship legacy and impact beyond the game.<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wheaties Celebrates WNBA Star A\u2019ja Wilson\u2019s Full-Court Impact with New Limited-Edition Box Wilson\u2019s dominance on the hardwood, historic 2025 WNBA season and impact inspiring the next generation cement her place among legends on the iconic orange box MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Wheaties announced today that its newest champion to grace the cover of its iconic orange box will be 3x WNBA Champion and the league\u2019s first-ever 4x Kia WNBA MVP, A\u2019ja Wilson. From South Carolina standout to one of the most dominant players to ever step on the court, Wilson embodies what it means to be a Wheaties Champion \u2014 leading with excellence, making history and using her platform to inspire the next generation. This press release features multimedia. View the full &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-celebrates-wnba-star-aja-wilsons-full-court-impact-with-new-limited-edition-box\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wheaties Celebrates WNBA Star A\u2019ja Wilson\u2019s Full-Court Impact with New Limited-Edition Box&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-972608","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wheaties Celebrates WNBA Star A\u2019ja Wilson\u2019s Full-Court Impact with New Limited-Edition Box - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-celebrates-wnba-star-aja-wilsons-full-court-impact-with-new-limited-edition-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wheaties Celebrates WNBA Star A\u2019ja Wilson\u2019s Full-Court Impact with New Limited-Edition Box - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wheaties Celebrates WNBA Star A\u2019ja Wilson\u2019s Full-Court Impact with New Limited-Edition Box Wilson\u2019s dominance on the hardwood, historic 2025 WNBA season and impact inspiring the next generation cement her place among legends on the iconic orange box MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Wheaties announced today that its newest champion to grace the cover of its iconic orange box will be 3x WNBA Champion and the league\u2019s first-ever 4x Kia WNBA MVP, A\u2019ja Wilson. From South Carolina standout to one of the most dominant players to ever step on the court, Wilson embodies what it means to be a Wheaties Champion \u2014 leading with excellence, making history and using her platform to inspire the next generation. This press release features multimedia. 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From South Carolina standout to one of the most dominant players to ever step on the court, Wilson embodies what it means to be a Wheaties Champion \u2014 leading with excellence, making history and using her platform to inspire the next generation. This press release features multimedia. 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