{"id":972424,"date":"2026-06-16T07:03:23","date_gmt":"2026-06-16T11:03:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-mri-simmons-announce-expansion-of-relationship-with-cadent-to-power-advanced-audience-targeting\/"},"modified":"2026-06-16T07:03:23","modified_gmt":"2026-06-16T11:03:23","slug":"niq-and-mri-simmons-announce-expansion-of-relationship-with-cadent-to-power-advanced-audience-targeting","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-mri-simmons-announce-expansion-of-relationship-with-cadent-to-power-advanced-audience-targeting\/","title":{"rendered":"NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting"},"content":{"rendered":"

<\/p>\n

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting<\/b><\/p>\n

CHICAGO–(BUSINESS WIRE<\/a>)–
\nNIQ (NYSE: NIQ), MRI\u2011Simmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight driven audiences through the Cadent Platform.<\/p>\n

\nThe collaboration distributes audiences informed by NIQ\u2019s omnichannel purchase\u2011based insights alongside audiences derived from MRI\u2011Simmons\u2019 consumer research through the Cadent Platform to support more effective audience targeting across channels, platforms, and devices.<\/p>\n

\nAs advertisers navigate fragmented media environments, many are looking for more reliable ways to connect what consumers buy, how they behave, and where they can be reached. But inconsistent audience definitions and disconnected activation workflows often make it difficult to turn insights into measurable campaign performance.<\/p>\n

\nAs part of the expanded relationship, audiences informed by NIQ\u2019s omnichannel shopping and digital purchase insights will be made available for distribution and activation through the Cadent Platform, alongside an expanded taxonomy of audiences based on MRI-Simmons research driven insights. These complementary audiences will help advertisers better understand consumer behavior, identify high\u2011value segments, and execute campaigns with greater confidence across today\u2019s fragmented media landscape.<\/p>\n

\n\u201cMarketers are challenged with an increasingly disjointed and complex media landscape, making it harder to unify ad activation and measurement across disparate channels,” said Jason Attanasio, VP, Data Partnerships, Cadent. \u201cMRI-Simmons\u2019 robust data sets, combined with NIQ\u2019s insight into consumer spending habits, unlocks new insights. When activated on the Cadent Platform, fueled by our predictive intelligence, advertisers can amplify precision, performance, and scale across every channel.\u201d<\/p>\n

\nWith these audiences available in Cadent\u2019s unified, predictive platform, advertisers gain more consistent audience definitions for improved campaign planning, activation, and performance evaluation.<\/p>\n

\nThis approach helps marketers better understand which audiences, media partners, and environments drive results, enabling smarter optimization and more accountable, performance\u2011driven advertising strategies.<\/p>\n

\n\u201cBy expanding our relationship with Cadent, we\u2019re helping advertisers bring NIQ\u2019s basket level insights across key verticals into their audience strategies in a more actionable way,\u201d said Josh Pisano, General Manager of Global Media, NIQ and MRI\u2011Simmons. \u201cCombined with a full taxonomy of audience definitions informed by MRI\u2011Simmons\u2019 research, advertisers gain a more complete view of consumers\u2014supporting more effective planning and activation across screens.\u201d<\/p>\n

\nThe relationship reinforces a shared commitment among all three companies to privacy, transparency, and data protection. All audiences are developed and deployed in accordance with applicable data protection standards, ensuring that data\u2011driven marketing remains both effective and responsible.<\/p>\n

FAQs<\/b><\/p>\n

What does the NIQ, MRI<\/b>\u2011Simmons, and Cadent relationship enable for advertisers?<\/b><\/p>\n

\nThis relationship helps advertisers better understand what consumers buy (NIQ) and why they buy (MRI\u2011Simmons\u2019 research\u2011driven insights), then activate audiences through the Cadent Platform. Together, these capabilities provide a more complete and actionable view of consumers, enabling marketers to plan, activate, and optimize campaigns across linear and digital TV.<\/p>\n

How are audiences developed, and what differentiates them?<\/b><\/p>\n

\nAudiences are developed using NIQ\u2019s omnichannel purchase insights alongside modeled audience segments derived from MRI\u2011Simmons\u2019 nationally representative consumer research. This approach brings together behavioral purchase signals and attitudinal and contextual insights, helping advertisers identify and reach higher\u2011value audiences with greater confidence.<\/p>\n

What role does Cadent play in this relationship?<\/b><\/p>\n

\nCadent serves as the activation and execution layer, making these audiences available through its platform. Advertisers can activate campaigns across linear TV, digital, and streaming environments, using aligned audience definitions from planning through performance measurement.<\/p>\n

How does the relationship support improved campaign performance?<\/b><\/p>\n