{"id":972237,"date":"2026-06-15T16:03:09","date_gmt":"2026-06-15T20:03:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/look-whos-e-l-f-ing-hair-e-l-f-enters-the-haircare-chat-in-new-category-extension\/"},"modified":"2026-06-15T16:03:09","modified_gmt":"2026-06-15T20:03:09","slug":"look-whos-e-l-f-ing-hair-e-l-f-enters-the-haircare-chat-in-new-category-extension","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/look-whos-e-l-f-ing-hair-e-l-f-enters-the-haircare-chat-in-new-category-extension\/","title":{"rendered":"Look Who\u2019s e.l.f.ing Hair: e.l.f. Enters the Haircare Chat in New Category Extension"},"content":{"rendered":"

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Look Who\u2019s e.l.f.ing Hair: e.l.f. Enters the Haircare Chat in New Category Extension<\/b><\/p>\n

e.l.f. Hair launches with a curated six-product assortment bringing prestige-quality haircare to every eye, lip and face \u2013 and now strand, at prices they can root for<\/i><\/p>\n

OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\ne.l.f. Brands, a part of e.l.f. Beauty (NYSE: ELF), inclusive of e.l.f. Cosmetics and e.l.f. SKIN, announced today the launch of e.l.f. Hair. Debuting with a curated assortment of six prestige-quality products, e.l.f. Hair marks e.l.f.\u2019s newest category extension and an answer to what the community is asking for: e.l.f.fordable luxury.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260615770928\/en\/<\/a><\/p>\n

\"Debuting<\/p>\n

Debuting with a curated assortment of six prestige-quality products, e.l.f. Hair marks e.l.f.\u2019s newest category extension and an answer to what the community is asking for: e.l.f.fordable luxury.<\/p>\n<\/div>\n

\ne.l.f.\u2019s mission is to make the best of beauty accessible to every eye, lip and face. Now, that extends to hair. What the h.e.l.f.? Starting Tuesday, June 16 on TikTok Shop and with retail partner Target on Wednesday, June 24, e.l.f. Hair will be available to shop.<\/p>\n

\nAmong e.l.f.\u2019s community, 77% have expressed purchase intention of haircare, and e.l.f. takes its Zero Distance commitment from insight to action seriously.<\/p>\n

\nEarlier this year, e.l.f. took a test-and-learn approach with two limited-edition hair styling products \u2013 Power Grip Styling Wand and Power Grip Hair Gel + Brush bundle. e.l.f. listened to the enthusiastic signals:<\/p>\n