{"id":972173,"date":"2026-06-15T12:13:10","date_gmt":"2026-06-15T16:13:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/"},"modified":"2026-06-15T12:13:10","modified_gmt":"2026-06-15T16:13:10","slug":"americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/","title":{"rendered":"America\u2019s Snacking Season Is Here: New National Survey Reveals Americans Don\u2019t Stop Snacking All Summer Long"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>America\u2019s Snacking Season Is Here: New National Survey Reveals Americans Don\u2019t Stop Snacking All Summer Long<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Utz Brands shares the rituals and regional loyalties defining summer snacking, including a state-by-state chip flavor map that proves every American has a unique flavor identity<\/i><\/b><\/p>\n<p>HANOVER, Pa.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSummer is America\u2019s peak snacking season, according to a new nationally representative survey from Utz Brands, Inc., a leading U.S. manufacturer of branded salty snacks, conducted by independent pollsters Censuswide.* The findings reveal that nearly two-thirds of Americans (62.2%) snack at least once every day during the summer months and 30.5% reach for something salty multiple times a day. Just 1% report never snacking in summer, making it one of the most universally observed warm-weather rituals in the country.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260615970252\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260615970252\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260615970252\/en\/2831445\/4\/USA_Summer_Chip_Map_1080_x_1080.jpg\" alt=\"Utz Brands, Inc. Survey: America&apos;s Snacking Index, Summer 2026\" \/><\/p>\n<p style=\"font-size:85%\">Utz Brands, Inc. Survey: America&#8217;s Snacking Index, Summer 2026<\/p>\n<\/div>\n<p>\nThe United Snacks of Summer survey of more than 2,500 U.S. consumers reveals the habits, occasions and a state-by-state flavor map that define how Americans snack from Memorial Day to Labor Day and every moment of summer fun in between. So, what are they reaching for?<\/p>\n<p><b>Potato Chips Reign Supreme, But Which Flavor Is Up For Debate<br \/>\n<br \/><\/b>When asked to choose just one salty snack for the summer, 35.6% of Americans chose potato chips, more than double any other snacking category. But which flavor rules? The country is divided, with Original (18.7%), Sour Cream &amp; Onion (18.5%) and Barbecue (17.8%) all separated by less than one percentage point nationally. Salt &amp; Vinegar follows at 13.3%, with Jalape\u00f1o\/Spicy (8.5%), Dill Pickle (6.6%), Ranch (5.6%) and Salt &amp; Pepper (4.4%) rounding out the field.<\/p>\n<p><b>Flavor Preference Also Varies by Region and State<br \/>\n<br \/><\/b>While Original holds strong across the Northeast and Great Plains, Barbecue dominates across the South and parts of the Midwest. Salt &amp; Vinegar punches above its 13.3% national average as the favorite flavor in Arizona (24%), Montana (24%), Rhode Island (24%), Oregon (22%) and Virginia (22%).<\/p>\n<p>\nAnd then there is Alaska, the only state in the nation where more than 1 in 5 people (22%) named Dill Pickle as their favorite, making Alaska the undisputed Dill Pickle chip capital of America.<\/p>\n<p><b>When and Where America Snacks: Top Summer Occasions<br \/>\n<br \/><\/b>Nearly half of all American snackers (44.7%) reach for chips at a backyard barbecue or cookout, making it the No. 1 summer snacking occasion by a double-digit margin over any other event.<\/p>\n<p>\nLate-night snacking at home (34.5%) and during Fourth of July celebrations (34.2%) round out the top three snack occasions, with road trips (27.5%) and picnics (24.3%) also ranking highly.<\/p>\n<p>\nBarbecue chips were the undisputed winners of the Fourth of July picnic. Nationally, nearly one-third of Americans reach for Barbecue chips first on America\u2019s birthday.<\/p>\n<p><b>The Snack Stack: America\u2019s Boldest Chip Pairings<br \/>\n<br \/><\/b>Whether it\u2019s a chip-stuffed PB&amp;J or a chip-topped scoop of ice cream, Gen Z and millennials are rewriting the rules of the snack stack. Nearly 1 in 4 Americans (23.6%) say the most unusual thing they\u2019ve ever put a chip on is a sandwich. Burgers and hot dogs came in second (13.2%), followed by soup or chili (10.3%) and ice cream or dessert (9.6%).<\/p>\n<p>\n\u201cSummer has always been the ultimate snacking season, and this survey confirms what we hear from snack lovers every year: when the sun comes out, so do the chips,\u201d said Stacey Schultz, Senior Vice President, Marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc. \u201cAt Utz\u00ae, we\u2019ve been fueling America\u2019s summer snacking rituals for over a century, and we\u2019re turning up the heat this summer with bold limited-edition flavors like our Lemonade Chips and Summer Sizzlin\u2019 Burger Ripple Chips, made for every backyard barbecue, road trip, and yes, even late-night solo bag moment.\u201d<\/p>\n<p><b>*Survey Methodology: <\/b>A nationally representative survey by independent pollsters Censuswide asked 2,523 U.S. consumers, ages 18-55+, about their summer snacking preferences from May 6 to May 12, 2026. Censuswide is a member of the Market Research Society (MRS) and the British Polling Council (BPC), and a signatory of the Global Data Quality Pledge. Censuswide adheres to the MRS Code of Conduct and ESOMAR principles<i>.<\/i><\/p>\n<p><b><span class=\"bwuline\">About Utz Brands, Inc.<\/span><\/b><\/p>\n<p><b>U<\/b><b>tz Brands, Inc. (NYSE: UTZ)<\/b> manufactures a diverse portfolio of savory snacks through popular brands, including Utz\u00ae, On The Border\u00ae Chips &amp; Dips, Zapp\u2019s\u00ae and Boulder Canyon\u00ae, among others.<\/p>\n<p>\nAfter over a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz\u2019s products are distributed nationally through grocery, mass merchandisers, club, convenience, drug and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities across the U.S. to serve its growing customer base. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.utzsnacks.com&amp;esheet=54554020&amp;newsitemid=20260615970252&amp;lan=en-US&amp;anchor=www.utzsnacks.com&amp;index=1&amp;md5=4d9668c7c19945498ed94a7b7526720a\">www.utzsnacks.com<\/a> or call 1\u2010800\u2010FOR\u2010SNAX.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260615970252r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260615970252\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260615970252\/en\/<\/a><\/span><\/p>\n<p><span class=\"bwuline\">SPM Communications<br \/>\n<\/span><br \/>Agency Media Contact<br \/>\n<br \/>Ashley Lennington<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ashleyL@spmcommunications.com\">ashleyL@spmcommunications.com<br \/>\n<\/a><\/p>\n<p><span class=\"bwuline\">Utz Brands, Inc.<br \/>\n<\/span><br \/>Media<br \/>\n<br \/>Colleen Farley<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Cfarley@utzsnacks.com\">Cfarley@utzsnacks.com<br \/>\n<\/a><\/p>\n<p><span class=\"bwuline\">Utz Brands, Inc.<br \/>\n<\/span><br \/>Investor<br \/>\n<br \/>Trevor Martin<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:tmartin@utzsnacks.com\">tmartin@utzsnacks.com<br \/>\n<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Pennsylvania<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Supermarket Consumer Convenience Store Baby Boomers Food\/Beverage Other Manufacturing Retail Marketing Generation Z Communications Generation X Millennials Manufacturing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260615970252\/en\/2831445\/3\/USA_Summer_Chip_Map_1080_x_1080.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Utz Brands, Inc. Survey: America&#8217;s Snacking Index, Summer 2026<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260615970252\/en\/2831595\/3\/Utz_Brands_Registered_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>America\u2019s Snacking Season Is Here: New National Survey Reveals Americans Don\u2019t Stop Snacking All Summer Long Utz Brands shares the rituals and regional loyalties defining summer snacking, including a state-by-state chip flavor map that proves every American has a unique flavor identity HANOVER, Pa.&#8211;(BUSINESS WIRE)&#8211; Summer is America\u2019s peak snacking season, according to a new nationally representative survey from Utz Brands, Inc., a leading U.S. manufacturer of branded salty snacks, conducted by independent pollsters Censuswide.* The findings reveal that nearly two-thirds of Americans (62.2%) snack at least once every day during the summer months and 30.5% reach for something salty multiple times a day. Just 1% report never snacking in summer, making it one of the most universally observed warm-weather &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;America\u2019s Snacking Season Is Here: New National Survey Reveals Americans Don\u2019t Stop Snacking All Summer Long&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-972173","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>America\u2019s Snacking Season Is Here: New National Survey Reveals Americans Don\u2019t Stop Snacking All Summer Long - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"America\u2019s Snacking Season Is Here: New National Survey Reveals Americans Don\u2019t Stop Snacking All Summer Long - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"America\u2019s Snacking Season Is Here: New National Survey Reveals Americans Don\u2019t Stop Snacking All Summer Long Utz Brands shares the rituals and regional loyalties defining summer snacking, including a state-by-state chip flavor map that proves every American has a unique flavor identity HANOVER, Pa.&#8211;(BUSINESS WIRE)&#8211; Summer is America\u2019s peak snacking season, according to a new nationally representative survey from Utz Brands, Inc., a leading U.S. manufacturer of branded salty snacks, conducted by independent pollsters Censuswide.* The findings reveal that nearly two-thirds of Americans (62.2%) snack at least once every day during the summer months and 30.5% reach for something salty multiple times a day. 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Just 1% report never snacking in summer, making it one of the most universally observed warm-weather &hellip; Continue reading \"America\u2019s Snacking Season Is Here: New National Survey Reveals Americans Don\u2019t Stop Snacking All Summer Long\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/","og_site_name":"Market Newsdesk","article_published_time":"2026-06-15T16:13:10+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260615970252\/en\/2831445\/4\/USA_Summer_Chip_Map_1080_x_1080.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"America\u2019s Snacking Season Is Here: New National Survey Reveals Americans Don\u2019t Stop Snacking All Summer Long","datePublished":"2026-06-15T16:13:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/"},"wordCount":884,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260615970252\/en\/2831445\/4\/USA_Summer_Chip_Map_1080_x_1080.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/americas-snacking-season-is-here-new-national-survey-reveals-americans-dont-stop-snacking-all-summer-long\/","name":"America\u2019s Snacking Season Is Here: New National Survey Reveals Americans Don\u2019t Stop Snacking All Summer Long - 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