{"id":971884,"date":"2026-06-15T06:33:08","date_gmt":"2026-06-15T10:33:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/carters-launches-dadfirmation-station-hotline-to-remind-dads-theyre-doing-a-great-job\/"},"modified":"2026-06-15T06:33:08","modified_gmt":"2026-06-15T10:33:08","slug":"carters-launches-dadfirmation-station-hotline-to-remind-dads-theyre-doing-a-great-job","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/carters-launches-dadfirmation-station-hotline-to-remind-dads-theyre-doing-a-great-job\/","title":{"rendered":"Carter\u2019s Launches \u2018Dadfirmation Station\u2019 Hotline to Remind Dads They\u2019re Doing a Great Job"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Carter\u2019s Launches \u2018Dadfirmation Station\u2019 Hotline to Remind Dads They\u2019re Doing a Great Job<\/b><\/p>\n<p class=\"bwalignc\"><i>As new survey reveals self-doubt among dads, Carter\u2019s invites kids to share heartfelt messages of affirmation for Father\u2019s Day<\/i><\/p>\n<p><b>Key Facts<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nA new Carter\u2019s survey reveals widespread self-doubt among dads: 74% question whether they\u2019re doing a good job and 59% compare themselves to others<\/p>\n<\/li>\n<li>\nTo give dads a confidence boost ahead of Father\u2019s Day, Carter\u2019s is launching \u201cDadfirmation Station\u201d\u2014a national hotline where kids across the country can share messages of encouragement, appreciation and advice for dads and father figures<\/p>\n<\/li>\n<li>\nFrom June 16 to June 21, kids can call 1-844-DADS-RULE to record their messages, and then on Father\u2019s Day, dads nationwide can dial in to hear them\u00a0<\/p>\n<\/li>\n<\/ul>\n<p>ATLANTA&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCarter\u2019s Inc. (NYSE:CRI), North America\u2019s largest and most-enduring apparel company exclusively for babies and young children, today announced the launch of \u201cDadfirmations\u201d\u2014a first-of-its-kind national hotline designed to uplift dads ahead of Father\u2019s Day through heartfelt messages from the people who matter most: their kids.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260615222874\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260615222874\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260615222874\/en\/2830981\/4\/Dadfirmations_Banner.jpg\" alt=\"Families can call 844-DADS-RULE to leave a special Father&apos;s Day message.\" \/><\/p>\n<p style=\"font-size:85%\">Families can call 844-DADS-RULE to leave a special Father&#8217;s Day message.<\/p>\n<\/div>\n<p>\nToday\u2019s dads are stepping up in meaningful ways, but like all parents, they\u2019re also navigating a constant learning curve. That journey often comes with feelings of self-doubt\u2014and new research from Carter\u2019s shows many dads are quietly questioning whether they\u2019re doing a good job.<\/p>\n<p>\nAccording to the findings, nearly 3 in 4 dads (74%) admit to doubting themselves as a parent, 59% say they\u2019ve compared themselves to other dads, and 84% feel pressured to seem like they &#8220;have it all together.\u201d<\/p>\n<p>\nCarter\u2019s knows parenting is a journey, so ahead of Father\u2019s Day, the brand is inviting children across the country to share words of encouragement, appreciation, and advice for dads and father figures through \u201cDadfirmations.\u201d From June 16 through June 21, kids can call <b>1-844<\/b>\u2011<b>DADS-RULE<\/b> to record a short message sharing why their dad is special and celebrating the everyday moments that make him great. Then, on June 21, dads can dial the same number to hear a rotating collection of these uplifting messages\u2014real kids delivering real reminders that dads are, in fact, showing up in meaningful ways.<\/p>\n<p>\nAnd as it turns out, this is exactly what dads want most: When asked what they want for Father\u2019s Day this year, 65% said \u201cwords of affirmation.\u201d<\/p>\n<p>\n\u201cToday\u2019s dads are more engaged than ever, but like every parent and partner, they\u2019re also learning and growing every day,\u201d said Sarah Crockett, Chief Marketing Officer at Carter\u2019s, Inc. \u201cNo one has all the answers when it comes to parenting. The reality is, we\u2019re all just figuring it out as we go, and moments of uncertainty are simply part of the journey. With \u2018Dadfirmations,\u2019 Carter\u2019s is offering a meaningful boost of encouragement to help dads keep showing up with confidence.\u201d<\/p>\n<p>\nIn addition to the national hotline, kids and families can also record \u201cDadfirmations\u201d in person at select Carter\u2019s stores from June 16 to June 21 in the following locations: Gastonia, NC; Atlanta, GA; Schaumburg, IL; Freehold, NJ; Stoneham, MA; Tustin, CA and Frisco, TX.<\/p>\n<p><b>Survey Methodology<\/b><\/p>\n<p>\nThe Carter&#8217;s Dad Confidence Survey was conducted online by the Carter\u2019s consumer insights team among 201 U.S. fathers with children under the age of 10. The survey explored attitudes, behaviors, and perceptions related to modern fatherhood.<\/p>\n<p><b>About Carter\u2019s, Inc.<\/b><\/p>\n<p>\nCarter\u2019s, Inc. is North America\u2019s largest and most-enduring apparel company exclusively for babies and young children. The Company\u2019s core brands are <i>Carter\u2019s<\/i> and <i>OshKosh B\u2019gosh<\/i>, iconic and among the sector\u2019s most trusted names. These brands are sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico, and online at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.carters.com&amp;esheet=54553477&amp;newsitemid=20260615222874&amp;lan=en-US&amp;anchor=www.carters.com&amp;index=1&amp;md5=dba1b2c16950b30fdd9e110a6361dcb3\">www.carters.com<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.oshkosh.com&amp;esheet=54553477&amp;newsitemid=20260615222874&amp;lan=en-US&amp;anchor=www.oshkosh.com&amp;index=2&amp;md5=8e5e07a40869541bee3badabf7eec3a8\">www.oshkosh.com<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.cartersoshkosh.ca&amp;esheet=54553477&amp;newsitemid=20260615222874&amp;lan=en-US&amp;anchor=www.cartersoshkosh.ca&amp;index=3&amp;md5=98aece6135e63bdaad1f968c1041932d\">www.cartersoshkosh.ca<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.carters.com.mx&amp;esheet=54553477&amp;newsitemid=20260615222874&amp;lan=en-US&amp;anchor=www.carters.com.mx&amp;index=4&amp;md5=85b1176ebd8119e607df7ea65bf6ffb9\">www.carters.com.mx<\/a>. Carter\u2019s also is the largest supplier of baby and young children\u2019s apparel to North America\u2019s biggest retailers. The Company\u2019s <i>Child of Mine<\/i> brand is available exclusively at Walmart, its <i>Just One You<\/i> brand is available at Target, and its <i>Simple Joys<\/i> brand is available on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Famazon.com%2F&amp;esheet=54553477&amp;newsitemid=20260615222874&amp;lan=en-US&amp;anchor=Amazon.com&amp;index=5&amp;md5=3239bea4126242040d403b14b2476c50\">Amazon.com<\/a>. The Company\u2019s emerging brands include <i>Little Planet<\/i>, crafted with organic fabrics and sustainable materials, <i>Otter Avenue<\/i>, a toddler-focused apparel brand, and <i>Skip Hop<\/i>, baby essentials from tubs to toys. Carter\u2019s is headquartered in Atlanta, Georgia. Additional information may be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.carters.com&amp;esheet=54553477&amp;newsitemid=20260615222874&amp;lan=en-US&amp;anchor=www.carters.com&amp;index=6&amp;md5=8433a45fd4ce346edfef50e92de7371c\">www.carters.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260615222874r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260615222874\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260615222874\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:alanna.gardner@carters.com\">alanna.gardner@carters.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Georgia<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Parenting Children Other Retail Baby\/Maternity Men Specialty Family Fashion Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260615222874\/en\/2830981\/3\/Dadfirmations_Banner.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Families can call 844-DADS-RULE to leave a special Father&#8217;s Day message.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260615222874\/en\/376600\/3\/Carter%27s_Inc_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Carter\u2019s Launches \u2018Dadfirmation Station\u2019 Hotline to Remind Dads They\u2019re Doing a Great Job As new survey reveals self-doubt among dads, Carter\u2019s invites kids to share heartfelt messages of affirmation for Father\u2019s Day Key Facts A new Carter\u2019s survey reveals widespread self-doubt among dads: 74% question whether they\u2019re doing a good job and 59% compare themselves to others To give dads a confidence boost ahead of Father\u2019s Day, Carter\u2019s is launching \u201cDadfirmation Station\u201d\u2014a national hotline where kids across the country can share messages of encouragement, appreciation and advice for dads and father figures From June 16 to June 21, kids can call 1-844-DADS-RULE to record their messages, and then on Father\u2019s Day, dads nationwide can dial in to hear them\u00a0 ATLANTA&#8211;(BUSINESS &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/carters-launches-dadfirmation-station-hotline-to-remind-dads-theyre-doing-a-great-job\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Carter\u2019s Launches \u2018Dadfirmation Station\u2019 Hotline to Remind Dads They\u2019re Doing a Great Job&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-971884","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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