{"id":971417,"date":"2026-06-11T12:41:28","date_gmt":"2026-06-11T16:41:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-truth-about-global-brands\/"},"modified":"2026-06-11T12:41:28","modified_gmt":"2026-06-11T16:41:28","slug":"the-truth-about-global-brands","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-truth-about-global-brands\/","title":{"rendered":"The Truth About Global Brands"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Truth Is Everything: 72% of People Say<\/b>\u00a0It’s<\/b>\u00a0More Important<\/b>\u00a0than Ever to Prioritize Truth<\/b><\/p>\n

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\n Research<\/i>
\n <\/b>\u00a0from McCann and Economist<\/i><\/b>\u00a0Enterprise<\/i><\/b>\u00a0reveals<\/i><\/b>\u00a0global growth<\/i><\/b>\u00a0will be driven by<\/i><\/b>\u00a0brands’ ability to<\/i><\/b>\u00a0eliminate<\/i><\/b>\u00a0doubt<\/i><\/b>\u00a0and connect with the world’s fastest-growing audience<\/i><\/b>\u00a0with ideas that move<\/i><\/b>\u00a0at the speed<\/i><\/b>\u00a0and flow<\/i><\/b>\u00a0of culture<\/i><\/b><\/p>\n

\n NEW YORK<\/span>, June 11, 2026<\/span> \/PRNewswire\/ — McCann today released\u00a0The Truth About Global Brands<\/a>, a study of 20,713 people across 20 markets, revealing a fundamental reset in how brands achieve growth and relevance, globally. This year’s study draws on independent insights from an analysis of B2B decision-makers conducted by\u00a0Economist Enterprise<\/a>, the B2B arm of The Economist Group.<\/p>\n

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\n \"Truth\n <\/p>\n<\/p><\/div>\n

At a time when AI is reshaping decision-making, trust is fragmenting and cultural influence is shifting, the research finds that brands must help consumers navigate an increasingly complex “Truth Maze” by eradicating doubt to drive growth.<\/p>\n

“Global brands are experiencing a growth crisis as we’ve shifted from a trust economy to a doubt economy, putting CMOs under more pressure than ever,” said Tyler Turnbull, Global CEO, McCann. “The new playbook for the future of brand building will be grounded in a brand’s ability to show up with clarity, credibility and cultural fluency at every decision point.”<\/p>\n

\n The<\/u>\u00a0“Truth Maze”:<\/u>\u00a0a<\/u>\u00a0New Battleground for Brands’ Bottom Line<\/u><\/p>\n

In a world flooded with information, consumers and business leaders are navigating a “Truth Maze:” a complex web of conflicting information, AI-generated content, and competing claims that has made it harder than ever to determine what is real.<\/p>\n