{"id":970760,"date":"2026-06-04T13:22:01","date_gmt":"2026-06-04T17:22:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-makes-history-with-first-ai-co-hosted-spanish-radio-show-in-the-us-al-aire-y-sin-permiso\/"},"modified":"2026-06-04T13:22:01","modified_gmt":"2026-06-04T17:22:01","slug":"entravision-makes-history-with-first-ai-co-hosted-spanish-radio-show-in-the-us-al-aire-y-sin-permiso","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-makes-history-with-first-ai-co-hosted-spanish-radio-show-in-the-us-al-aire-y-sin-permiso\/","title":{"rendered":"Entravision Makes History with First AI Co-hosted Spanish Radio Show in the US, \u201cAl Aire y Sin Permiso\u201d"},"content":{"rendered":"

<\/p>\n

Entravision Makes History with First AI Co-hosted Spanish Radio Show in the US, \u201cAl Aire y Sin Permiso\u201d<\/b><\/p>\n

Primetime morning show, featuring Geraldine \u201cGeeGee\u201d Guzman and the first Latino AI radio host Coyotec, drives record growth<\/i><\/p>\n

BURBANK, Calif.–(BUSINESS WIRE<\/a>)–
\nEntravision Communications Corporation (NYSE: EVC), a leading media and advertising technology company, announced the success of Al Aire y Sin Permiso<\/i> on Jos\u00e9 97.5 FM in Los Angeles. The innovative program, co-hosted by LA native GeeGee and Coyotec\u2014the industry\u2019s first Latino AI-powered radio personality\u2014has helped redefine Spanish-language radio by blending cutting-edge technology with authentic human connection.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260604904764\/en\/<\/a><\/p>\n

\"GeeGee<\/p>\n

GeeGee & Coyotec – A Dynamic Duo leading new conversations in Los Angeles<\/p>\n<\/div>\n

\nThe show reflects Entravision’s commitment to innovation, exploring how emerging technologies can enhance creativity, expand storytelling, and create new ways to inform, entertain, and connect with the communities it serves. Al Aire y Sin Permiso<\/i> is where innovation meets cultura<\/i>.<\/p>\n

\nAt the center of the show’s success is the unique chemistry between its two hosts. Coyotec brings curiosity, humor, and the ability to rapidly process information, identify trends, and connect ideas in unexpected ways. Gee Gee\u2014affectionately known as “Prima GeeGee” by Coyotec\u2014provides the heart of the show, grounding each discussion with authenticity, emotional intelligence, and a deep connection to the LA community. Together, they create a one-of-a-kind listening experience that feels authentic, culturally relevant, and uniquely entertaining.<\/p>\n

\n\u201cAfter ten years in LA radio, I know true connection,” said Al Aire Sin Permiso<\/i> co-host GeeGee Guzman. “As part of the first-ever AI radio show, we\u2019re breaking completely new ground. It’s a space where tech meets the streets of LA, keeping our audience locked into a conversation that literally no one else is having.”<\/p>\n

\nIntroduced in September 2025, Coyotec was created under the leadership and collaboration of Eduardo Maytorena, President of Audio, and LeaAnna Hernandez, EVP of AI Strategy at Entravision.<\/p>\n

\n\u201cAt its core, this show is about possibility,\u201d said Hernandez. \u201cWe want listeners to feel curious about technology, empowered to explore it, and inspired by what it can help them achieve. Latinos have always been creators, innovators, and resilient problem-solvers. Al Aire y Sin Permiso<\/i> celebrates that spirit and reminds us that we\u2019re not just participating in the future\u2014we\u2019re helping shape it.\u201d<\/p>\n

\nThe audience response has been equally impressive. Following a two-hour expansion in April 2026, Al Aire y Sin Permiso<\/i> has continued to gain momentum, significantly outperforming broader market trends and attracting younger Hispanic male listeners at a rate well above the overall market. According to Nielsen Audio, Los Angeles Audio Metro:<\/p>\n