{"id":970198,"date":"2026-06-03T10:15:36","date_gmt":"2026-06-03T14:15:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/oreo-cakesters-debuts-the-soft-life-a-nationwide-asmr-pop-up-that-engages-the-senses\/"},"modified":"2026-06-03T10:15:36","modified_gmt":"2026-06-03T14:15:36","slug":"oreo-cakesters-debuts-the-soft-life-a-nationwide-asmr-pop-up-that-engages-the-senses","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/oreo-cakesters-debuts-the-soft-life-a-nationwide-asmr-pop-up-that-engages-the-senses\/","title":{"rendered":"OREO CAKESTERS Debuts &#8220;The Soft Life,&#8221; a Nationwide ASMR Pop-Up That Engages the Senses"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Looking for things to do in NYC and beyond this summer? To celebrate the newly reformulated, softer-than-ever OREO CAKESTERS, the OREO brand is inviting fans on a free, sensory tour across the U.S., starting in New York&#8217;s Meatpacking District.<\/i>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <b><br \/>\n            <i>The Softer* Side of Snacking: <\/i><br \/>\n          <\/b><br \/>\n          <i>OREO CAKESTERS is hosting &#8220;The Soft Life&#8221;\u2014a free, ASMR-packed pop-up in NYC&#8217;s Meatpacking District on June 12\u201313<\/i>\n        <\/li>\n<li>\n          <b><br \/>\n            <i>Enter a Pillowy, Playful World:<\/i><br \/>\n          <\/b><br \/>\n          <i> The immersive experience replicates the pillowy soft feeling of biting into OREO CAKESTERS\u2014a delicious, soft-baked twist on OREO cookies<\/i>\n        <\/li>\n<li>\n          <b><br \/>\n            <i>OREO CAKESTERS Hit the Road: <\/i><br \/>\n          <\/b><br \/>\n          <i>&#8220;The Soft Life&#8221; will embark on a nationwide summer tour, with a custom-branded Airstream camper bringing the immersive sampling experience to cities and local events across the country<\/i>\n        <\/li>\n<\/ul>\n<p>\n        <span class=\"legendSpanClass\">EAST HANOVER, N.J.<\/span>, <span class=\"legendSpanClass\">June 3, 2026<\/span> \/PRNewswire\/ &#8212; This summer,\u00a0<b>OREO CAKESTERS <\/b>is inviting fans to experience the softer* side of snacking as it launches &#8220;The Soft Life&#8221; Pop-Up: An OREO CAKESTERS Brand Experience and nationwide tour. Designed to bring the treat to life through the senses, the <b>free, public pop-up experience<\/b> completely immerses OREO cookie lovers in the pillowy world of the brand&#8217;s softest OREO CAKESTERS recipe yet*.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2993677\/OREO_CAKESTERS_Pop_Up.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2993677\/OREO_CAKESTERS_Pop_Up.jpg\" title=\"OREO CAKESTERS launches \u201cThe Soft Life\u201d Pop-Up: An OREO CAKESTERS Brand Experience and nationwide tour,  starting in New York\u2019s Meatpacking District.\" alt=\"OREO CAKESTERS launches \u201cThe Soft Life\u201d Pop-Up: An OREO CAKESTERS Brand Experience and nationwide tour,  starting in New York\u2019s Meatpacking District.\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Inside this first-of-its-kind activation, fans will be able to see, touch and even taste what it means to embody OREO CAKESTERS&#8217; signature softness. Starting in<b> New York City&#8217;s Meatpacking District on June 12\u201313, 2026 <\/b>before a nationwide tour, guests will be transported into a new reality with softness found at every turn:<\/p>\n<ul type=\"disc\">\n<li>A<b> soft-baked bakery counter<\/b>\u00a0where guests order OREO CAKESTERS-to-go, presented like pastries.<\/li>\n<li>An\u00a0<b>interactive giveaway experience <\/b>featuring numerous OREO CAKESTERS merch items.<\/li>\n<li>A\u00a0<b>cloud pillow pit<\/b>\u00a0with an overhead mirror for photo opportunities.<\/li>\n<li>A\u00a0scent discovery station.<\/li>\n<li>Custom-branded<b> Airstream<\/b>\u00a0<b>camper <\/b>parked outside, offering a preview of <b>&#8220;The Soft Life&#8221; Summer Tour<\/b>.<\/li>\n<\/ul>\n<p>First launched in 2007 and brought back in 2022 due to overwhelming fan demand, the OREO brand announced in April that it would reformulate its signature OREO CAKESTERS recipe to be even softer* and more delicious. Backed by <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=727201823&amp;u=https%3A%2F%2Ffoodinstitute.com%2Ffocus%2F3-textures-gen-z-cant-resist%2F&amp;a=The+Food+Institute+and+Collage+Group\" target=\"_blank\" rel=\"nofollow\">The Food Institute and Collage Group<\/a> data showing that<b> nearly two thirds of modern snackers like soft textures in sweet snacks,<\/b> and nearly 30% of consumers<b> seek out sweet baked snacks on-the-go, <\/b>per Circana and Mondel\u0113z data, the new and improved OREO CAKESTERS deliver on the want for a textured snack, all in the same convenient packs.\u00a0\u00a0<\/p>\n<p>&#8220;We know today&#8217;s snackers want dynamic, on-the-go treats, and we are thrilled to deliver our softest, most delicious OREO CAKESTERS yet,&#8221; said Melissa Renny, Senior Director, Cakes &amp; Pastries. &#8220;While we kept the nostalgic flavor long-time fans expect, we wanted to celebrate this upgraded recipe in a big way that would pique the interest of new consumers. &#8216;The Soft Life&#8217; goes beyond just tasting the product\u2014it immerses fans in a playful, pillowy world where they can truly feel the softer side of OREO CAKESTERS.&#8221;<\/p>\n<p>\n        <b>&#8220;The Soft Life&#8221; Embarks on Nationwide Summer Tour<br \/><\/b>Can&#8217;t make it to NYC? &#8220;The Soft Life&#8221; is hitting the road! Following the pop-up in New York City, a custom-branded Airstream camper will embark on <b>&#8220;The Soft Life&#8221; Summer Tour<\/b>. Beginning on July 2, 2026, the tour will bring the sensory experience and sampling to cities and local events across the country.\u00a0<\/p>\n<p>Want to be the first to know the tour stops? Sign up for the OREO Dunk Club at\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=2705537524&amp;u=https%3A%2F%2FOREO.com%2FVIPDunkClub&amp;a=OREO.com%2FVIPDunkClub\" target=\"_blank\" rel=\"nofollow\">OREO.com\/VIPDunkClub<\/a>\u00a0and follow @OREO on social for updates.<\/p>\n<p>\n        <b>Event Details:<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <b>Event:<\/b>\u00a0&#8220;The Soft Life&#8221; Pop-Up: An OREO CAKESTERS Brand Experience<\/li>\n<li>\n          <b>Location:<\/b>\u00a022 Little West 12th Street, Meatpacking District, New York, NY 10014<\/li>\n<li>\n          <b>Dates:<\/b>\u00a0June 12\u201313, 2026<\/li>\n<li>\n          <b>Hours: <\/b>12:00 PM &#8211; 7:00 PM\u00a0daily\u00a0<\/li>\n<li>\n          <b>Admission:<\/b>\u00a0Free and open to the public<\/li>\n<\/ul>\n<p>\n        <b>&#8220;The Soft Life&#8221; Summer Tour Details:<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <b>Dates: <\/b>Beginning on July 2 through the summer months<\/li>\n<li>\n          <b>Tour Stops (Cities):<\/b><\/p>\n<ul type=\"disc\">\n<li>Milwaukee, WI \u2013 July 2-4<\/li>\n<li>Chicago, IL \u2013 July 10 \u2013 12<\/li>\n<li>Columbus, OH \u2013 August 1-2<\/li>\n<li>Bethlehem, PA \u2013 August 7 \u2013 9<\/li>\n<li>Asbury Park, NJ \u2013 August 14 \u2013 16<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n        <i>Additional tour stops in California and Texas will be announced at a later date.<\/i>\n      <\/p>\n<p>For more information and updates on &#8220;The Soft Life&#8221; or OREO CAKESTERS, fans can visit OREO at <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=3325988078&amp;u=http%3A%2F%2Fwww.oreo.com%2F&amp;a=OREO.com\" target=\"_blank\" rel=\"nofollow\"><b>OREO.com<\/b><\/a>\u00a0\u00a0and follow OREO on\u00a0Facebook <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=2187630496&amp;u=https%3A%2F%2Fwww.facebook.com%2FOREOUnitedStates%2F&amp;a=%40OREOUnitedStates\" target=\"_blank\" rel=\"nofollow\"><b>@OREOUnitedStates<\/b><\/a>, Twitter\/X\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=1641322949&amp;u=https%3A%2F%2Fx.com%2FOreo&amp;a=%40OREO\" target=\"_blank\" rel=\"nofollow\"><b>@OREO<\/b><\/a>,\u00a0TikTok <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=2374725890&amp;u=https%3A%2F%2Fwww.tiktok.com%2F%40oreo%3Flang%3Den&amp;a=%40OREO\" target=\"_blank\" rel=\"nofollow\"><b>@OREO<\/b><\/a>,\u00a0or Instagram\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=4043915435&amp;u=https%3A%2F%2Fwww.instagram.com%2Foreo%2F&amp;a=%40OREO\" target=\"_blank\" rel=\"nofollow\"><b>@OREO<\/b><\/a> to be among the first to know about future brand news.\u00a0<\/p>\n<p>\n        <i>*Compared to the original OREO CAKESTERS recipe<\/i>\n      <\/p>\n<p>\n        <b><br \/>\n          <u>About OREO Cookies<\/u><br \/>\n        <\/b>\u00a0\u00a0<br \/>OREO<sup>\u00ae<\/sup> is AMERICA&#8217;S FAVORITE COOKIE<sup>\u00ae<\/sup>, available in more than 100 countries around the globe. Over 60 billion OREO<sup>\u00ae <\/sup>cookies are sold each year with more than 20\u00a0billion\u00a0of those cookies sold in the U.S. annually. An estimated 500 billion OREO<sup>\u00ae<\/sup> cookies have been sold since the first OREO<sup>\u00ae<\/sup> biscuit was developed in 1912. For more information, follow OREO<sup>\u00ae<\/sup>\u00a0on\u00a0Facebook\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=2439630181&amp;u=https%3A%2F%2Fwww.facebook.com%2FOREOUnitedStates&amp;a=%40OREOUnitedStates\" target=\"_blank\" rel=\"nofollow\"><b>@OREOUnitedStates<\/b><\/a>,\u00a0Twitter\/X\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=1641322949&amp;u=https%3A%2F%2Fx.com%2FOreo&amp;a=%40OREO\" target=\"_blank\" rel=\"nofollow\"><b>@OREO<\/b><\/a>,\u00a0TikTok\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=2374725890&amp;u=https%3A%2F%2Fwww.tiktok.com%2F%40oreo%3Flang%3Den&amp;a=%40OREO\" target=\"_blank\" rel=\"nofollow\"><b>@OREO<\/b><\/a>, and Instagram\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=4043915435&amp;u=https%3A%2F%2Fwww.instagram.com%2Foreo%2F&amp;a=%40OREO\" target=\"_blank\" rel=\"nofollow\"><b>@OREO<\/b><\/a>.\u202f\u202f\u00a0<\/p>\n<p>\n        <b><br \/>\n          <u>About Mondel\u0113z<\/u><br \/>\n        <\/b>\u00a0<b><u>International<\/u><\/b>\u00a0<br \/>Mondel\u0113z International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2025 net revenues of approximately\u00a0$38.5 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE&#8217;S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK,\u00a0MILKA\u00a0and TOBERLONE chocolate. Mondel\u0113z International is a proud member of the Dow Jones Best-in-Class North America and World Indices, formerly Dow Jones Sustainability Indices. Visit\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=3296637274&amp;u=https%3A%2F%2Fwww.mondelezinternational.com%2F&amp;a=www.mondelezinternational.com\" target=\"_blank\" rel=\"nofollow\">www.mondelezinternational.com<\/a>\u00a0or follow the company on X at\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4702706-1&amp;h=432539079&amp;u=https%3A%2F%2Fx.com%2FMDLZ&amp;a=x.com%2FMDLZ\" target=\"_blank\" rel=\"nofollow\">x.com\/MDLZ<\/a>.\u00a0<\/p>\n<p>\n        <b>Media Contact<\/b>\u00a0<br \/>Weber Shandwick OREO Team\u00a0<br \/><a href=\"mailto:wswnycoreo@webershandwick.com\" target=\"_blank\" rel=\"nofollow\"><b>wswnycoreo@webershandwick.com<\/b><\/a>\u00a0<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=NY74440&amp;sd=2026-06-03\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/oreo-cakesters-debuts-the-soft-life-a-nationwide-asmr-pop-up-that-engages-the-senses-302789385.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/oreo-cakesters-debuts-the-soft-life-a-nationwide-asmr-pop-up-that-engages-the-senses-302789385.html<\/a><\/p>\n<p>SOURCE Mondelez International<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY74440&amp;Transmission_Id=202606031000PR_NEWS_USPR_____NY74440&amp;DateId=20260603\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Looking for things to do in NYC and beyond this summer? To celebrate the newly reformulated, softer-than-ever OREO CAKESTERS, the OREO brand is inviting fans on a free, sensory tour across the U.S., starting in New York&#8217;s Meatpacking District. The Softer* Side of Snacking: OREO CAKESTERS is hosting &#8220;The Soft Life&#8221;\u2014a free, ASMR-packed pop-up in NYC&#8217;s Meatpacking District on June 12\u201313 Enter a Pillowy, Playful World: The immersive experience replicates the pillowy soft feeling of biting into OREO CAKESTERS\u2014a delicious, soft-baked twist on OREO cookies OREO CAKESTERS Hit the Road: &#8220;The Soft Life&#8221; will embark on a nationwide summer tour, with a custom-branded Airstream camper bringing the immersive sampling experience to cities and local events across the country &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/oreo-cakesters-debuts-the-soft-life-a-nationwide-asmr-pop-up-that-engages-the-senses\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;OREO CAKESTERS Debuts &#8220;The Soft Life,&#8221; a Nationwide ASMR Pop-Up That Engages the Senses&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-970198","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OREO CAKESTERS Debuts &quot;The Soft Life,&quot; a Nationwide ASMR Pop-Up That Engages the Senses - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/oreo-cakesters-debuts-the-soft-life-a-nationwide-asmr-pop-up-that-engages-the-senses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OREO CAKESTERS Debuts &quot;The Soft Life,&quot; a Nationwide ASMR Pop-Up That Engages the Senses - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Looking for things to do in NYC and beyond this summer? To celebrate the newly reformulated, softer-than-ever OREO CAKESTERS, the OREO brand is inviting fans on a free, sensory tour across the U.S., starting in New York&#8217;s Meatpacking District. The Softer* Side of Snacking: OREO CAKESTERS is hosting &#8220;The Soft Life&#8221;\u2014a free, ASMR-packed pop-up in NYC&#8217;s Meatpacking District on June 12\u201313 Enter a Pillowy, Playful World: The immersive experience replicates the pillowy soft feeling of biting into OREO CAKESTERS\u2014a delicious, soft-baked twist on OREO cookies OREO CAKESTERS Hit the Road: &#8220;The Soft Life&#8221; will embark on a nationwide summer tour, with a custom-branded Airstream camper bringing the immersive sampling experience to cities and local events across the country &hellip; Continue reading &quot;OREO CAKESTERS Debuts &#8220;The Soft Life,&#8221; a Nationwide ASMR Pop-Up That Engages the Senses&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/oreo-cakesters-debuts-the-soft-life-a-nationwide-asmr-pop-up-that-engages-the-senses\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T14:15:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2993677\/OREO_CAKESTERS_Pop_Up.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oreo-cakesters-debuts-the-soft-life-a-nationwide-asmr-pop-up-that-engages-the-senses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oreo-cakesters-debuts-the-soft-life-a-nationwide-asmr-pop-up-that-engages-the-senses\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"OREO CAKESTERS Debuts &#8220;The Soft Life,&#8221; 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