{"id":970192,"date":"2026-06-03T10:03:01","date_gmt":"2026-06-03T14:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/are-you-ready-to-buy-a-home-wells-fargo-finds-most-prospective-first-time-buyers-arent-and-dont-know-it\/"},"modified":"2026-06-03T10:03:01","modified_gmt":"2026-06-03T14:03:01","slug":"are-you-ready-to-buy-a-home-wells-fargo-finds-most-prospective-first-time-buyers-arent-and-dont-know-it","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/are-you-ready-to-buy-a-home-wells-fargo-finds-most-prospective-first-time-buyers-arent-and-dont-know-it\/","title":{"rendered":"Are You Ready to Buy a Home? Wells Fargo Finds Most Prospective First-Time Buyers Aren\u2019t and Don\u2019t Know It"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p>\nAre You Ready to Buy a Home? Wells Fargo Finds Most Prospective First-Time Buyers Aren\u2019t and Don\u2019t Know It<\/p>\n<p>\nNew quiz reveals costly knowledge gaps for aspiring buyers<\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFor many Americans, buying a home is the largest financial commitment they will ever make. But with the annual homebuying season kicking into full gear, a new Wells Fargo quiz reveals a troubling knowledge gap: most would-be buyers don\u2019t understand some basic facts about purchasing a home.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260603271682\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260603271682\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260603271682\/en\/2822172\/4\/photohomebuyeraccessreleasevisual_810x455.jpg\" alt=\"\" \/><\/div>\n<p>\nDeveloped by Wells Fargo and conducted nationwide by Ipsos, the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ipsos.com%2Fen-us%2Fare-you-ready-buy-home&amp;esheet=54546433&amp;newsitemid=20260603271682&amp;lan=en-US&amp;anchor=Ipsos+survey&amp;index=1&amp;md5=4c4a0df6a2d39416b6c97755b5eff257\">Ipsos survey<\/a> tested more than 2,000 aspiring first-time homebuyers on fundamental mortgage topics including budgeting, interest rates, and the homebuying process. The findings reveal a stark disconnect: almost seven in 10 participants said they felt knowledgeable about buying a home\u2014but out of the twelve questions asked on the quiz, 75% of respondents answered only four questions, or fewer, correctly.<\/p>\n<p>\nIn fact, of the 2,012 respondents who identified as prospective homeowners, only one person answered all the questions correctly. This knowledge gap could have real-life financial consequences as small misunderstandings can lead to higher monthly payments, delayed purchases, or missed opportunities.<\/p>\n<p>\n\u201cHomebuying isn\u2019t just a milestone\u2014it\u2019s a long\u2011term financial commitment with implications that can last decades,\u201d said Serhat Oztop, head of Home Lending, Wells Fargo. \u201cWhen buyers overestimate what they know, they\u2019re more likely to make decisions that cost them time, money, or both. This quiz highlights just how important clear, trusted guidance is before moving forward with this financial decision.\u201d<\/p>\n<p><b>Key Knowledge Gaps With Real\u2011World Impact<\/b><\/p>\n<p>\nThe quiz revealed critical gaps in basic homebuying knowledge:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nJust 25% of respondents knew when to apply for a mortgage.<\/p>\n<\/li>\n<li>\nNearly 90% of respondents didn\u2019t understand what\u2019s involved in closing costs (the largest blind spot in the quiz).<\/p>\n<\/li>\n<li>\n88% of respondents were not clear on the first steps to take when beginning the homebuying process.<\/p>\n<\/li>\n<li>\n80% of respondents would make a critical mistake when submitting a competitive offer on a home, such as sharing a pre-approval letter for the maximum approval amount with a seller.<\/p>\n<\/li>\n<\/ul>\n<p><b>Where Buyers Are Getting Information and What That Means<\/b><\/p>\n<p>\nWhen asked where they turn for homebuying guidance, most participants said they rely primarily on friends and family, real estate websites, online listings, and search engines, while only a third of respondents chose lenders or financial professionals.<\/p>\n<p>\nYounger prospective buyers were especially likely to cite social media, influencers, and AI tools, while older participants leaned more on banks, lenders, and financial advisors. The findings raise questions about the quality, consistency, and completeness of the information many potential buyers are using to guide critical homebuying decisions.<\/p>\n<p><b>A Wake\u2011Up Call, Not a Deterrent<\/b><\/p>\n<p>\nDespite the knowledge gaps, the quiz experience itself appeared to resonate. Nearly two\u2011thirds of participants said it left them feeling motivated, encouraged, or more aware of what they still need to learn.<\/p>\n<p>\nFor many, the results served as a reality check\u2014underscoring both the complexity of the homebuying process and the value of accessible, easy\u2011to\u2011understand education before making one of life\u2019s biggest financial decisions.<\/p>\n<p>\n\u201cThis quiz wasn\u2019t about passing or failing,\u201d added Oztop. \u201cIt was about helping people see where they might be vulnerable\u2014and giving them the confidence that comes from being truly prepared.\u201d<\/p>\n<p><b>About the 2026 Wells Fargo Home Lending Quiz<\/b><\/p>\n<p>\nThe Wells Fargo Home Lending Quiz was conducted online by Ipsos from March 5\u201313, 2026, among 2,012 U.S. adults ages 18\u201365 who have never owned a home, are considering buying within the next five years, and report some level of financial readiness. Final data was not weighted.<\/p>\n<p><b>About Wells Fargo<\/b><\/p>\n<p>\nWells Fargo &amp; Company (NYSE: WFC) is a leading financial services company that has approximately $2.2 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth &amp; Investment Management. Wells Fargo ranked No. 33 on Fortune\u2019s 2025 rankings of America\u2019s largest corporations. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.<\/p>\n<p>\nAdditional information may be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wellsfargo.com&amp;esheet=54546433&amp;newsitemid=20260603271682&amp;lan=en-US&amp;anchor=www.wellsfargo.com&amp;index=2&amp;md5=2a8a16d2a67ef0a4b26a54e3aa99ce45\">www.wellsfargo.com<br \/>\n<\/a><br \/>LinkedIn: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwellsfargo&amp;esheet=54546433&amp;newsitemid=20260603271682&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwellsfargo&amp;index=3&amp;md5=6cb381dc17fbc2edf7ba4c8ae8b7a55b\">https:\/\/www.linkedin.com\/company\/wellsfargo<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260603271682r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260603271682\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260603271682\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<\/b><br \/>Alfredo Padilla, 213-369-6122<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Alfredo.padilla@wellsfargo.com\">Alfredo.padilla@wellsfargo.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Consumer Residential Building &amp; Real Estate Construction &amp; Property Hispanic Banking Personal Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260603271682\/en\/2822172\/3\/photohomebuyeraccessreleasevisual_810x455.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Are You Ready to Buy a Home? Wells Fargo Finds Most Prospective First-Time Buyers Aren\u2019t and Don\u2019t Know It New quiz reveals costly knowledge gaps for aspiring buyers SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; For many Americans, buying a home is the largest financial commitment they will ever make. But with the annual homebuying season kicking into full gear, a new Wells Fargo quiz reveals a troubling knowledge gap: most would-be buyers don\u2019t understand some basic facts about purchasing a home. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260603271682\/en\/ Developed by Wells Fargo and conducted nationwide by Ipsos, the Ipsos survey tested more than 2,000 aspiring first-time homebuyers on fundamental mortgage topics including budgeting, interest rates, and the homebuying process. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/are-you-ready-to-buy-a-home-wells-fargo-finds-most-prospective-first-time-buyers-arent-and-dont-know-it\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Are You Ready to Buy a Home? Wells Fargo Finds Most Prospective First-Time Buyers Aren\u2019t and Don\u2019t Know It&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-970192","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are You Ready to Buy a Home? 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Wells Fargo Finds Most Prospective First-Time Buyers Aren\u2019t and Don\u2019t Know It New quiz reveals costly knowledge gaps for aspiring buyers SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; For many Americans, buying a home is the largest financial commitment they will ever make. But with the annual homebuying season kicking into full gear, a new Wells Fargo quiz reveals a troubling knowledge gap: most would-be buyers don\u2019t understand some basic facts about purchasing a home. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260603271682\/en\/ Developed by Wells Fargo and conducted nationwide by Ipsos, the Ipsos survey tested more than 2,000 aspiring first-time homebuyers on fundamental mortgage topics including budgeting, interest rates, and the homebuying process. &hellip; Continue reading &quot;Are You Ready to Buy a Home? 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