{"id":969922,"date":"2026-06-03T07:04:12","date_gmt":"2026-06-03T11:04:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/perion-launches-new-advanced-features-for-programmatic-digital-out-of-home-at-woo-london-2026\/"},"modified":"2026-06-03T07:04:12","modified_gmt":"2026-06-03T11:04:12","slug":"perion-launches-new-advanced-features-for-programmatic-digital-out-of-home-at-woo-london-2026","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/perion-launches-new-advanced-features-for-programmatic-digital-out-of-home-at-woo-london-2026\/","title":{"rendered":"Perion Launches New Advanced Features for Programmatic Digital Out of Home at WOO London 2026"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\nPerion Launches New Advanced Features for Programmatic Digital Out of Home at WOO London 2026<\/p>\n<p class=\"bwalignc\"><i>Launching Ask Perion, DOOH SOV, and Curated Measurement to create a more connected Programmatic DOOH workflow from planning to outcomes.<\/i><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.perion.com%2F&amp;esheet=54546568&amp;newsitemid=20260603227955&amp;lan=en-US&amp;anchor=Perion&amp;index=1&amp;md5=566599a1438c9e8df657342df745c1bd\">Perion<\/a> (NASDAQ &amp; TASE: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nasdaq.com%2Fmarket-activity%2Fstocks%2Fperi&amp;esheet=54546568&amp;newsitemid=20260603227955&amp;lan=en-US&amp;anchor=PERI&amp;index=2&amp;md5=32f0d271cad10c678e82bda39495bac7\">PERI<\/a>), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, is introducing new capabilities at WOO London. The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how Programmatic Digital Out of Home (DOOH) is planned, bought, and measured.<\/p>\n<p><b>What Perion Is Introducing at WOO<\/b><\/p>\n<p><b>PLAN | Ask Perion<\/b><\/p>\n<p>\nAn agentic DOOH planning experience that transforms campaign planning from a manual workflow into a conversational interface. Buyers can describe budget, market, audience, and campaign goals in natural language and receive a structured media plan across cities, venue types, formats, audience segments, and publishers in minutes.<\/p>\n<p><b>ACTIVATE | DOOH SOV (Share of Voice)<\/b><\/p>\n<p>\nA new guaranteed-delivery campaign type inside Perion One designed to bring the 75\u201380% of DOOH spend that is still booked direct into the same infrastructure used for programmatic demand. Publishers can now manage guaranteed share-of-voice and per-screen delivery inside the platform, without parallel workflows or external booking systems.<\/p>\n<p><b>ANALYZE | Curated Measurement<\/b><\/p>\n<p>\nA new measurement layer that gives advertisers a clearer view of incremental campaigns by connecting planning inputs, delivery data, and outcome signals inside a single workflow. Rather than stitching together third-party studies after the fact, Curated Measurement surfaces performance indicators alongside activation, ultimately helping buyers and publishers evaluate what worked and why, closer to the point of execution.<\/p>\n<p>\nTogether, these launches reflect a broader shift in how Programmatic DOOH is executed: smarter planning, greater activation control, and measurement that\u2019s connected to the workflow rather than layered on after the campaign.<\/p>\n<p><b>On Stage at WOO<\/b><\/p>\n<p>\nOn Friday, June 5, <b>Will Brownsdon, Managing Director EMEA at Perion<\/b>, will join other leaders from the DOOH industry for a breakout panel:<\/p>\n<p><b><i>\u201cAutomation vs Programmatic: True Driver of Scalable Growth\u201d<\/i><\/b><\/p>\n<p>\nBrownsdon will join panelists examining whether the next phase of DOOH growth will come from more programmatic pipes, or from removing the operational friction between planning, buying, delivery, and measurement.<\/p>\n<p><b>Panel Details: <\/b>Friday, June 5, 9:10\u201310:00 AM<\/p>\n<p>\nLater that morning, <b>Ichiro T. Jinnai, President, Perion Japan<\/b>, will join the panel:<\/p>\n<p><b>&#8220;The big global moves in AUM&#8221;<\/b> within the Accelerating Audience Measurement and Minimum Standards session, alongside other global industry leaders. The discussion will examine how the industry is moving toward common standards for audience measurement in DOOH.<\/p>\n<p><b>Panel Details: <\/b>Friday, June 5, 11:10\u201312:00<\/p>\n<p><b>Where to Find Perion at WOO<\/b><\/p>\n<p>\nPerion will host live demos of Ask Perion and DOOH SOV throughout the Congress at the <b>Perion Booth<\/b> #7 in the Platinum Exhibition Area.<\/p>\n<p>\nAttendees can explore:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nConversational DOOH campaign planning<\/p>\n<\/li>\n<li>\nGuaranteed delivery workflows for publishers<\/p>\n<\/li>\n<li>\nConnected measurement capabilities<\/p>\n<\/li>\n<li>\nEnd-to-end execution across planning, activation, and outcomes<\/p>\n<\/li>\n<\/ul>\n<p>\nTo learn more or request a demo, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fperion.com%2Fcontact-us%2F&amp;esheet=54546568&amp;newsitemid=20260603227955&amp;lan=en-US&amp;anchor=contact+us&amp;index=3&amp;md5=8efa7590a1ef3df79fff23746fcbddd6\">contact us<\/a><\/p>\n<p><b>About Perion<\/b><\/p>\n<p>\nPerion is an advanced technology leader redefining advertising through AI-native infrastructure, delivering real-time media execution across CTV, digital out-of-home, commerce and retail media, social and digital environments. Powered by Outmax, the company\u2019s proprietary AI agent, Perion helps brands, agencies, and retailers optimize spend and performance, driving measurable outcomes at scale.<\/p>\n<p>\nFor more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.perion.com&amp;esheet=54546568&amp;newsitemid=20260603227955&amp;lan=en-US&amp;anchor=www.perion.com&amp;index=4&amp;md5=f4fdb9db3b3273946963d84971a232c3\">www.perion.com<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260603227955r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260603227955\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260603227955\/en\/<\/a><\/span><\/p>\n<p>\nSharona Meushar<br \/>\n<br \/>VP of Global PR &amp; Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:sharonam@perion.com\">sharonam@perion.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America United States United Kingdom Europe Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Mobile\/Wireless Networks Internet Data Management Technology Artificial Intelligence Digital Marketing Publishing Marketing Advertising Communications Other Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260603227955\/en\/2822265\/3\/perion-BW-1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Perion Launches New Advanced Features for Programmatic Digital Out of Home at WOO London 2026 Launching Ask Perion, DOOH SOV, and Curated Measurement to create a more connected Programmatic DOOH workflow from planning to outcomes. LONDON&#8211;(BUSINESS WIRE)&#8211;Perion (NASDAQ &amp; TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, is introducing new capabilities at WOO London. The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how Programmatic Digital Out of Home (DOOH) is planned, bought, and measured. What Perion Is Introducing at WOO PLAN | Ask Perion An agentic DOOH planning experience that transforms campaign planning from a manual workflow into a conversational interface. Buyers can describe &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/perion-launches-new-advanced-features-for-programmatic-digital-out-of-home-at-woo-london-2026\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Perion Launches New Advanced Features for Programmatic Digital Out of Home at WOO London 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-969922","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perion Launches New Advanced Features for Programmatic Digital Out of Home at WOO London 2026 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/perion-launches-new-advanced-features-for-programmatic-digital-out-of-home-at-woo-london-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perion Launches New Advanced Features for Programmatic Digital Out of Home at WOO London 2026 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Perion Launches New Advanced Features for Programmatic Digital Out of Home at WOO London 2026 Launching Ask Perion, DOOH SOV, and Curated Measurement to create a more connected Programmatic DOOH workflow from planning to outcomes. LONDON&#8211;(BUSINESS WIRE)&#8211;Perion (NASDAQ &amp; TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, is introducing new capabilities at WOO London. The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how Programmatic Digital Out of Home (DOOH) is planned, bought, and measured. What Perion Is Introducing at WOO PLAN | Ask Perion An agentic DOOH planning experience that transforms campaign planning from a manual workflow into a conversational interface. 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LONDON&#8211;(BUSINESS WIRE)&#8211;Perion (NASDAQ &amp; TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, is introducing new capabilities at WOO London. The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how Programmatic Digital Out of Home (DOOH) is planned, bought, and measured. What Perion Is Introducing at WOO PLAN | Ask Perion An agentic DOOH planning experience that transforms campaign planning from a manual workflow into a conversational interface. 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