{"id":969878,"date":"2026-06-03T06:10:51","date_gmt":"2026-06-03T10:10:51","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/"},"modified":"2026-06-03T06:10:51","modified_gmt":"2026-06-03T10:10:51","slug":"max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/","title":{"rendered":"MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation"},"content":{"rendered":"<div class=\"mw_release\">\n<p>NEW YORK, June  03, 2026  (GLOBE NEWSWIRE) &#8212; Leading securities law firm\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VgIcK_oPbDomHzDNDSbeWzTvedUrV0479NH1TPaq8kuSnFbnsNdWjsqErEFyttPZIHaEM8QH6ew461h6cdYcPPRY6o24uyJ7b64t1d1TIj8wnw_xWnddt-gSyowX_vhwYHhQmMi-3Vt8abY_PDRRZw==\" rel=\"nofollow\" target=\"_blank\"><strong>Bleichmar Fonti &amp; Auld LLP<\/strong><\/a> announces an investigation into MediaAlpha, Inc.\u2019s (NYSE: MAX) board of directors and senior management for potential breaches of their fiduciary duties to shareholders in connection with alleged misleading claims and deceptive advertising that resulted in a $45 million settlement with the FTC.<\/p>\n<p>If you are a current shareholder of MediaAlpha, you are encouraged to obtain additional information by visiting: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2yJX6QP6RKnthzD-bwcQuZip9I8odJnYigAIJrjvXtStA0Qu3UjDPFVBeMEBaxBBe6sDtRB40XzeUtObzHr9hn1xvAVbh6_mWM0fwp7KNKgiyAdV_h1GSx4zhAmiR2Zvdh82tfcjPp4ukAU_Hm49eb3QS9KZDcu5FQ7eWqgLUZ_wMzcFxjdZfkD_GAj7oN-e\" rel=\"nofollow\" target=\"_blank\"><strong>https:\/\/www.bfalaw.com\/cases\/mediaalpha-investigation<\/strong><\/a><\/p>\n<p>\n        <strong>Why is MediaAlpha being Investigated? <\/strong>\n      <\/p>\n<p align=\"justify\">On October 30, 2024, the FTC informed MediaAlpha the FTC was preparing to file a complaint against MediaAlpha \u201cfor violations of Section 5(a) of the FTC Act,\u201d the \u201cTelemarketing Sales Rule\u201d and the \u201cGovernment and Business Impersonation Rule.\u201d<\/p>\n<p align=\"justify\">Underlying those claims, the FTC was preparing to allege that MediaAlpha \u201chas represented itself as affiliated with government entities, made misleading claims (in particular regarding health insurance products and the Company\u2019s use of consumers\u2019 personal information) and utilized deceptive advertising\u201d as part of its lead generation and telemarketing business. In November, 2024, MediaAlpha disclosed these (and other) high-level details of the lawsuit to its stockholders, and stated that it \u201cbelieves that a loss in connection with the FTC matter is probable.\u201d<\/p>\n<p align=\"justify\">In July of 2025, MediaAlpha settled the claims with the FTC. Under the terms of the settlement, MediaAlpha agreed to pay $45 million in cash and agreed to make various governance reforms restricting its future advertising and marketing practices. In August of 2025, the FTC issued its final approval of the settlement, and publicly posted its complaint against MediaAlpha (the \u201cComplaint\u201d).<\/p>\n<p align=\"justify\">During the pendency of the FTC\u2019s Complaint, MediaAlpha\u2019s insiders sold large amounts of their shares in MediaAlpha, which raises questions about whether certain members of MediaAlpha\u2019s management were taking advantage of their knowledge about the details of the Complaint before the full Complaint was disclosed to the rest of MediaAlpha\u2019s stockholders.<\/p>\n<p>BFA is investigating whether MediaAlpha\u2019s board of directors, together with members of the company\u2019s senior management, have breached their fiduciary duties to MediaAlpha stockholders in connection with the FTC\u2019s investigation and certain MediaAlpha insiders\u2019 sales of their stock.<\/p>\n<p>\n        <strong>Click here for more information: <\/strong><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2yJX6QP6RKnthzD-bwcQuZip9I8odJnYigAIJrjvXtStA0Qu3UjDPFVBeMEBaxBBe6sDtRB40XzeUtObzHr9hseVpWUogDB_Gj5Dn3etST0vMsupZS3MTnEOoeZ6iUa9d9tRpSRADR4SYf9_Qwg3UkOMzL81wra-aZDnmgjFU1eo0BghInxlhOshCN5P2nuq\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <strong>https:\/\/www.bfalaw.com\/cases\/mediaalpha-investigation<\/strong><br \/>\n        <\/a>\n      <\/p>\n<p>\n        <strong>What Can You Do?<\/strong>\n      <\/p>\n<p>If you are a current holder of MediaAlpha, Inc. stock, you may have legal options and are encouraged to submit your information to the firm.<\/p>\n<p>All representation is on a contingency fee basis; there is no cost to you. Shareholders are not responsible for any court costs or expenses of litigation. The firm will seek court approval for any potential fees and expenses.<\/p>\n<p>\n        <strong>Submit your information by visiting:<\/strong>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2yJX6QP6RKnthzD-bwcQuZip9I8odJnYigAIJrjvXtStA0Qu3UjDPFVBeMEBaxBBe6sDtRB40XzeUtObzHr9hkOZn18KjlaQpnXP9J24xi5IcnKgDirFJnkvFgZPOnDvR-co_JGnEYzw55iH_VR73ycmX76dvnVRAGCsNdFm9BQVjajH0X5yG0erz1RV8QOp\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <strong>https:\/\/www.bfalaw.com\/cases\/mediaalpha-investigation<\/strong><br \/>\n        <\/a>\n      <\/p>\n<p>Or contact:<br \/>Adam McCall<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=RtZYzYqhpHcKsJX4YkJQ2ng6UMn8N6i8q2R80-dLvz9Es_Jh9q8SmwDqHcFX_ucoUB0rDXzq-I_v1BokcBUEz7PwyQeoiw1qh03st4udL1I=\" rel=\"nofollow\" target=\"_blank\">adam@bfalaw.com<\/a><br \/>212.789.3619<\/p>\n<p>\n        <strong>Why Bleichmar Fonti &amp; Auld LLP?<\/strong>\n      <\/p>\n<p>BFA is a leading international law firm representing plaintiffs in securities class actions and shareholder litigation. It has been named a top plaintiff law firm by <em>Chambers USA<\/em>, <em>The Legal 500<\/em>, and <em>ISS SCAS<\/em>, and its attorneys have been named \u201cElite Trial Lawyers\u201d by the <em>National Law Journal<\/em>, \u201cLitigation Stars\u201d by <em>Benchmark Litigation<\/em>, among the top \u201c500 Leading Plaintiff Financial Lawyers\u201d by <em>Lawdragon<\/em>, \u201cTitans of the Plaintiffs\u2019 Bar\u201d by <em>Law360<\/em> and \u201cSuperLawyers\u201d by Thomson Reuters. Among its recent notable successes, BFA recovered over $900 million in value from Tesla, Inc.\u2019s Board of Directors, as well as $420 million from Teva Pharmaceutical Ind. Ltd.<\/p>\n<p>For more information about BFA and its attorneys, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2yJX6QP6RKnthzD-bwcQuZip9I8odJnYigAIJrjvXtSRj14w71-6wPLPUipPuAtfbyOHE-6NUvGezeDCFj2-MlxxFFO2NZ1EL17dnABO_Cg=\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.bfalaw.com<\/a>.<\/p>\n<p align=\"center\">\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2yJX6QP6RKnthzD-bwcQuZip9I8odJnYigAIJrjvXtStA0Qu3UjDPFVBeMEBaxBBe6sDtRB40XzeUtObzHr9hv6JECK5xLMCDVF4GB4CdiGBdexfyFNepihvyQJKhGJ3D-IAzrgAGjhZ3V4melzRNfs32V7ZdAYClrD8PGhR-LQUaok3ab7JB58M9MZkkwH5\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <strong>https:\/\/www.bfalaw.com\/cases\/mediaalpha-investigation<\/strong><br \/>\n        <\/a>\n      <\/p>\n<p>\n        <em>Attorney advertising. Past results do not guarantee future outcomes.<\/em>\n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTczMDkzNSM3NjMzNjY4IzIyOTA5OTU=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZGNlNjAzMzQtMmE4OC00NmI2LWEzN2ItYWY2NGVjOTQ1N2VhLTEzMDI1NDUtMjAyNi0wNi0wMy1lbg==\/tiny\/Bleichmar-Fonti-Auld.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, June 03, 2026 (GLOBE NEWSWIRE) &#8212; Leading securities law firm\u00a0Bleichmar Fonti &amp; Auld LLP announces an investigation into MediaAlpha, Inc.\u2019s (NYSE: MAX) board of directors and senior management for potential breaches of their fiduciary duties to shareholders in connection with alleged misleading claims and deceptive advertising that resulted in a $45 million settlement with the FTC. If you are a current shareholder of MediaAlpha, you are encouraged to obtain additional information by visiting: https:\/\/www.bfalaw.com\/cases\/mediaalpha-investigation Why is MediaAlpha being Investigated? On October 30, 2024, the FTC informed MediaAlpha the FTC was preparing to file a complaint against MediaAlpha \u201cfor violations of Section 5(a) of the FTC Act,\u201d the \u201cTelemarketing Sales Rule\u201d and the \u201cGovernment and Business Impersonation Rule.\u201d Underlying &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-969878","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, June 03, 2026 (GLOBE NEWSWIRE) &#8212; Leading securities law firm\u00a0Bleichmar Fonti &amp; Auld LLP announces an investigation into MediaAlpha, Inc.\u2019s (NYSE: MAX) board of directors and senior management for potential breaches of their fiduciary duties to shareholders in connection with alleged misleading claims and deceptive advertising that resulted in a $45 million settlement with the FTC. If you are a current shareholder of MediaAlpha, you are encouraged to obtain additional information by visiting: https:\/\/www.bfalaw.com\/cases\/mediaalpha-investigation Why is MediaAlpha being Investigated? On October 30, 2024, the FTC informed MediaAlpha the FTC was preparing to file a complaint against MediaAlpha \u201cfor violations of Section 5(a) of the FTC Act,\u201d the \u201cTelemarketing Sales Rule\u201d and the \u201cGovernment and Business Impersonation Rule.\u201d Underlying &hellip; Continue reading &quot;MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T10:10:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTczMDkzNSM3NjMzNjY4IzIyOTA5OTU=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation\",\"datePublished\":\"2026-06-03T10:10:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\\\/\"},\"wordCount\":608,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTczMDkzNSM3NjMzNjY4IzIyOTA5OTU=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\\\/\",\"name\":\"MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/","og_locale":"en_US","og_type":"article","og_title":"MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation - Market Newsdesk","og_description":"NEW YORK, June 03, 2026 (GLOBE NEWSWIRE) &#8212; Leading securities law firm\u00a0Bleichmar Fonti &amp; Auld LLP announces an investigation into MediaAlpha, Inc.\u2019s (NYSE: MAX) board of directors and senior management for potential breaches of their fiduciary duties to shareholders in connection with alleged misleading claims and deceptive advertising that resulted in a $45 million settlement with the FTC. If you are a current shareholder of MediaAlpha, you are encouraged to obtain additional information by visiting: https:\/\/www.bfalaw.com\/cases\/mediaalpha-investigation Why is MediaAlpha being Investigated? On October 30, 2024, the FTC informed MediaAlpha the FTC was preparing to file a complaint against MediaAlpha \u201cfor violations of Section 5(a) of the FTC Act,\u201d the \u201cTelemarketing Sales Rule\u201d and the \u201cGovernment and Business Impersonation Rule.\u201d Underlying &hellip; Continue reading \"MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/","og_site_name":"Market Newsdesk","article_published_time":"2026-06-03T10:10:51+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTczMDkzNSM3NjMzNjY4IzIyOTA5OTU=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation","datePublished":"2026-06-03T10:10:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/"},"wordCount":608,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTczMDkzNSM3NjMzNjY4IzIyOTA5OTU=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/max-legal-claims-the-mediaalpha-board-may-have-breached-its-fiduciary-duties-to-investors-contact-bfa-law-about-its-pending-investigation\/","name":"MAX Legal Claims: The MediaAlpha Board may have Breached its Fiduciary Duties to Investors \u2013 Contact BFA Law about its Pending Investigation - 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