{"id":969850,"date":"2026-06-03T04:05:03","date_gmt":"2026-06-03T08:05:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\/"},"modified":"2026-06-03T04:05:03","modified_gmt":"2026-06-03T08:05:03","slug":"omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\/","title":{"rendered":"Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGlobal TV shipments increased 6% year-on-year (YoY) to 50.3 million units in 1Q26, as retailers increased inventory ahead of the upcoming 2026 World Cup, according to data from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fom144959%2Ftv-sets-emerging-technologies-market-tracker-history--1q26-database&amp;esheet=54546699&amp;newsitemid=20260603941624&amp;lan=en-US&amp;anchor=Omdia%26%238217%3Bs+latest+TV+Sets+%28Emerging+Technologies%29+Market+Tracker%3A+History+%26%238211%3B+1Q26&amp;index=1&amp;md5=81b8dd266d0e121501fefefd33b5e38b\">Omdia\u2019s latest TV Sets (Emerging Technologies) Market Tracker: History \u2013 1Q26<\/a>. All regions grew YoY except for Mainland China, which continues to face weak local demand following domestic stimulus measures in 2025.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260603941624\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260603941624\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260603941624\/en\/2822888\/4\/Regional_TV_shipments_and_year-on-year_growth_1Q26.jpg\" alt=\"Regional TV shipments and year-on-year growth, 1Q26\" \/><\/p>\n<p style=\"font-size:85%\">Regional TV shipments and year-on-year growth, 1Q26<\/p>\n<\/div>\n<p><b>Developing economies and North America propel global growth<\/b><\/p>\n<p>\nThe two fastest growing regions in the first quarter of 2026 were both considered developing economies, with Asia &amp; Oceania (up 13%) and Latin America (up 12%) benefitting from Chinese vendors redirecting additional shipments into these regions as their domestic market remained weak.<\/p>\n<p>\nNorth America also posted particularly strong shipment growth (up 11%), despite being a highly saturated market. A combination of factors contributed to this growth, particularly in the U.S. As a co-host of this year\u2019s World Cup, the US market offers retailers a clear opportunity to promote TV sets aggressively. At the same time, competition among retailers remains intense. This is most clearly seen with Walmart, which has a strategic goal of increasing the reach of Vizio OS, available on Onn. and Vizio TVs, and generating advertising-derived revenue without relying on hardware sales for profitability.<\/p>\n<p>\nThese factors have helped ensure that North American consumers remain largely insulated from the increased memory prices affecting a wide range of consumer electronics goods. Globally, TV prices have also remained surprisingly stable, despite headline-grabbing increases in memory price. This reflects the highly competitive nature of the TV market and the shift in profit-generating momentum away from hardware and toward advertising.<\/p>\n<p><b>RGB LED adoption accelerates<\/b><\/p>\n<p>\nOmdia\u2019s latest database now tracks RGB LED TVs, which are initially expected to compete directly with OLED TVs because both technologies carry premium price tags. While RGB based TVs represented only a small proportion of units in the first quarter of 2026, with just 39.4 thousand units shipped, the technology is set to play an increasingly important role through 2026 and in the coming years. This will be supported by more vendors introducing models and the potential for RGB LED technology to be used in mid-range TVs, similar to the adoption path of Mini LED technology.<\/p>\n<p>\n\u201cThe Chinese market leads the adoption of RGB LED TVs, but this is primarily due to the early introduction of models from TCL and Hisense, ahead of international regions,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fmatthew-rubin&amp;esheet=54546699&amp;newsitemid=20260603941624&amp;lan=en-US&amp;anchor=Matthew+Rubin%2C+Research+Manager%2C+TV+Set+Research%2C+Omdia&amp;index=2&amp;md5=824621988531d78f0c33e2e6305dc454\">Matthew Rubin, Research Manager, TV Set Research, Omdia<\/a>. \u201cWith many more models being introduced ahead of the World Cup, shipment volume of this technology is expected to accelerate rapidly.\u201d<\/p>\n<p><b>ABOUT OMDIA<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54546699&amp;newsitemid=20260603941624&amp;lan=en-US&amp;anchor=Omdia&amp;index=3&amp;md5=73f5b778ff72614a350837fd775cac7a\">Omdia<\/a>, part of TechTarget, Inc. d\/b\/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, makes our market intelligence our clients\u2019 strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260603941624r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260603941624\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260603941624\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Fasiha Khan: <a rel=\"nofollow\" href=\"mailto:fasiha.khan@omdia.com\">fasiha.khan@omdia.com<br \/>\n<\/a><br \/>Eric Thoo: <a rel=\"nofollow\" href=\"mailto:eric.thoo@omdia.com\">eric.thoo@omdia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America United States Asia Pacific United Kingdom Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports TV and Radio Consumer Electronics Technology Professional Services Entertainment Soccer Data Analytics Software Audio\/Video Hardware<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260603941624\/en\/2822888\/3\/Regional_TV_shipments_and_year-on-year_growth_1Q26.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Regional TV shipments and year-on-year growth, 1Q26<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260603941624\/en\/2822889\/3\/1Q26_regional_RGB_Mini_LED_shipment_share.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">1Q26 regional RGB Mini LED shipment share<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260603941624\/en\/2526440\/3\/ITTOmdia-Logo-Grad-Indigo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins LONDON&#8211;(BUSINESS WIRE)&#8211; Global TV shipments increased 6% year-on-year (YoY) to 50.3 million units in 1Q26, as retailers increased inventory ahead of the upcoming 2026 World Cup, according to data from Omdia\u2019s latest TV Sets (Emerging Technologies) Market Tracker: History \u2013 1Q26. All regions grew YoY except for Mainland China, which continues to face weak local demand following domestic stimulus measures in 2025. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260603941624\/en\/ Regional TV shipments and year-on-year growth, 1Q26 Developing economies and North America propel global growth The two fastest growing regions in the first quarter of 2026 were both considered developing economies, with Asia &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-969850","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins LONDON&#8211;(BUSINESS WIRE)&#8211; Global TV shipments increased 6% year-on-year (YoY) to 50.3 million units in 1Q26, as retailers increased inventory ahead of the upcoming 2026 World Cup, according to data from Omdia\u2019s latest TV Sets (Emerging Technologies) Market Tracker: History \u2013 1Q26. All regions grew YoY except for Mainland China, which continues to face weak local demand following domestic stimulus measures in 2025. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260603941624\/en\/ Regional TV shipments and year-on-year growth, 1Q26 Developing economies and North America propel global growth The two fastest growing regions in the first quarter of 2026 were both considered developing economies, with Asia &hellip; Continue reading &quot;Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T08:05:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260603941624\/en\/2822888\/4\/Regional_TV_shipments_and_year-on-year_growth_1Q26.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins\",\"datePublished\":\"2026-06-03T08:05:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\\\/\"},\"wordCount\":608,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260603941624\\\/en\\\/2822888\\\/4\\\/Regional_TV_shipments_and_year-on-year_growth_1Q26.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-tv-shipments-increase-6-in-1q26-as-2026-world-cup-inventory-build-up-begins\\\/\",\"name\":\"Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins - 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All regions grew YoY except for Mainland China, which continues to face weak local demand following domestic stimulus measures in 2025. This press release features multimedia. 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