{"id":967953,"date":"2026-05-28T07:33:21","date_gmt":"2026-05-28T11:33:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/"},"modified":"2026-05-28T07:33:21","modified_gmt":"2026-05-28T11:33:21","slug":"sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/","title":{"rendered":"Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2F&amp;esheet=54543049&amp;newsitemid=20260528874112&amp;lan=en-US&amp;anchor=Sprinklr&amp;index=1&amp;md5=8ce0cb68d0b8a6cf0e30131da63e2783\"><b>Sprinklr<\/b><\/a> (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution, strengthening Sprinklr\u2019s leadership in modern, multimodal customer intelligence.<\/p>\n<p>\nSocial has become video-first \u2014 and increasingly image-led\u2014with the majority of engagement and influence now driven by short-form video and visual storytelling across platforms like TikTok, Reels, and YouTube. Yet most listening and Voice of the Customer (VoC) programs remain text-centric, leaving brands with a growing blind spot as critical customer signals embedded in visuals and audio go largely untapped.<\/p>\n<p>\n\u201cModern listening requires understanding customers the way they actually communicate today \u2014visually, emotionally, and at speed,\u201d said Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr. \u201cWhile short-form video is becoming one of the dominant formats for brand engagement and discovery, most solutions still interpret culture through text. We believe that this acquisition allows us to advance our AI-native platform with the ability to &#8216;see\u2019, interpret, and reason across video, imagery, and audio \u2014 unlocking a new generation of agentic AI systems grounded in real-world customer context.\u201d<\/p>\n<p>\nViralMoment was purpose-built for this new reality. Its video-native AI analyzes content frame by frame across visuals, audio, and on-screen text \u2014 cutting through the noise of modern platforms to uncover emerging trends, creative patterns, and cultural narratives as they form \u2013 turning video into structured, actionable customer intelligence.<\/p>\n<p>\n\u201cWe built ViralMoment around the belief that modern social requires a fundamentally different approach to listening to and understanding customers,\u201d said Chelsie Hall, Chief Executive Officer at ViralMoment. \u201cJoining Sprinklr allows us to bring that capability into an enterprise platform built to operationalize those insights at scale \u2014 helping customers move from fragmented visibility to a more complete understanding of how culture and behavior evolve.\u201d<\/p>\n<p>\nWith this acquired technology, Sprinklr\u2019s customers will be able to:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nDetect emerging cultural and market trends earlier through video- and image-native intelligence<\/p>\n<\/li>\n<li>\nUnderstand not just what content performs, but why it resonates<\/p>\n<\/li>\n<li>\nCapture customer sentiment and product feedback expressed visually<\/p>\n<\/li>\n<li>\nActivate insights across marketing, insights, product, and service teams in real time<\/p>\n<\/li>\n<\/ul>\n<p>\nBy combining ViralMoment\u2019s video intelligence with Sprinklr\u2019s enterprise-grade Unified-CXM and VoC platform, Sprinklr believes that it will deliver the industry\u2019s most complete multimodal listening and insights system \u2014 spanning text, images, video, and audio, and operationalized directly within enterprise workflows, at scale. This will uniquely position Sprinklr as a partner of choice to help brands move from fragmented insights to comprehensive customer understanding \u2014 anticipating cultural shifts, informing decisions, and driving business outcomes.<\/p>\n<p><b>About Sprinklr<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2F&amp;esheet=54543049&amp;newsitemid=20260528874112&amp;lan=en-US&amp;anchor=S&amp;index=2&amp;md5=27e71a01f233925dfcfdbbc3bbb4062c\">S<\/a><\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2F&amp;esheet=54543049&amp;newsitemid=20260528874112&amp;lan=en-US&amp;anchor=prinklr&amp;index=3&amp;md5=5503c4066ac75fb884bf4795ec4c8ec6\"><b>prinklr<\/b><\/a> is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale \u2014 across every customer touchpoint.<\/p>\n<p>\nBy combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr\u2019s unified platform provides powerful solutions for every customer-facing team \u2014 spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management \u2014 enabling enterprises to unify data, break down silos, and act on real-time insights.<\/p>\n<p>\nToday, 1,600+ enterprises \u2014 including Microsoft, P&amp;G, Samsung, and 59% of the Fortune 100 \u2014 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.<\/p>\n<p><b>Forward Looking Statements<\/b><\/p>\n<p>\nThis press release contains forward-looking information and statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding (i) the anticipated impact of the acquisition on Sprinklr\u2019s business and operations and (ii) the anticipated value creation opportunities resulting from the acquisition. By their nature, forward-looking information and statements are subject to risks, uncertainties, and contingencies, including (i) the risk that the anticipated benefits of the acquisition are not realized when expected or at all, including as a result of the impact of, or problems arising from, the integration of the acquired assets, and (ii) risks, uncertainties and contingencies that may apply to Sprinklr\u2019s business. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are discussed in our Annual Report on Form 10-K for the fiscal year ended January 31, 2026, filed with the Securities and Exchange Commission (the \u201cSEC\u201d) on March 19, 2026, under the caption \u201cRisk Factors,\u201d and in other filings that we make from time to time with the SEC. Sprinklr does not undertake to update any forward-looking statements or information, including those contained in this press release.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260528874112r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260528874112\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260528874112\/en\/<\/a><\/span><\/p>\n<p><b>Press:<br \/>\n<\/b><br \/>Austin DeArman<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@sprinklr.com\">pr@sprinklr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Professional Services Public Relations\/Investor Relations Marketing Communications Social Media Software Artificial Intelligence Internet Mobile\/Wireless Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260528874112\/en\/1205077\/3\/Sprinklr-Logo-PrimaryUse-Positive-RBG.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence NEW YORK&#8211;(BUSINESS WIRE)&#8211;Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution, strengthening Sprinklr\u2019s leadership in modern, multimodal customer intelligence. Social has become video-first \u2014 and increasingly image-led\u2014with the majority of engagement and influence now driven by short-form video and visual storytelling across platforms like TikTok, Reels, and YouTube. Yet most listening and Voice of the Customer (VoC) programs remain text-centric, leaving brands with a growing blind spot as critical customer signals embedded in visuals and audio go largely untapped. \u201cModern listening requires understanding customers the way they actually &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-967953","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence NEW YORK&#8211;(BUSINESS WIRE)&#8211;Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution, strengthening Sprinklr\u2019s leadership in modern, multimodal customer intelligence. Social has become video-first \u2014 and increasingly image-led\u2014with the majority of engagement and influence now driven by short-form video and visual storytelling across platforms like TikTok, Reels, and YouTube. Yet most listening and Voice of the Customer (VoC) programs remain text-centric, leaving brands with a growing blind spot as critical customer signals embedded in visuals and audio go largely untapped. \u201cModern listening requires understanding customers the way they actually &hellip; Continue reading &quot;Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T11:33:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260528874112r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence\",\"datePublished\":\"2026-05-28T11:33:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\\\/\"},\"wordCount\":811,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260528874112r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\\\/\",\"name\":\"Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence - 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Social has become video-first \u2014 and increasingly image-led\u2014with the majority of engagement and influence now driven by short-form video and visual storytelling across platforms like TikTok, Reels, and YouTube. Yet most listening and Voice of the Customer (VoC) programs remain text-centric, leaving brands with a growing blind spot as critical customer signals embedded in visuals and audio go largely untapped. \u201cModern listening requires understanding customers the way they actually &hellip; Continue reading \"Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-28T11:33:21+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260528874112r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence","datePublished":"2026-05-28T11:33:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/"},"wordCount":811,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260528874112r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-acquires-viralmoment-to-define-the-next-era-of-multimodal-customer-intelligence\/","name":"Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence - 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