{"id":967895,"date":"2026-05-28T07:03:05","date_gmt":"2026-05-28T11:03:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sams-clubs-members-mark-community-surges-to-over-150000-participants\/"},"modified":"2026-05-28T07:03:05","modified_gmt":"2026-05-28T11:03:05","slug":"sams-clubs-members-mark-community-surges-to-over-150000-participants","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sams-clubs-members-mark-community-surges-to-over-150000-participants\/","title":{"rendered":"Sam\u2019s Club\u2019s Member\u2019s Mark\u2122 Community Surges to Over 150,000 Participants"},"content":{"rendered":"

<\/p>\n

Sam\u2019s Club\u2019s Member\u2019s Mark\u2122 Community Surges to Over 150,000 Participants<\/b><\/p>\n

3x growth in the community signals a desire by consumers to shape\u2014not just shop\u2014their favorite brands, and reinforces Sam\u2019s Club as the preeminent participation retailer<\/i><\/p>\n

BENTONVILLE, Ark.–(BUSINESS WIRE<\/a>)–
\nSam\u2019s Club, a leading membership retail club, today revealed its dynamic member engagement and feedback community has reached over 150,000 participants nationwide, a threefold increase in just two years. The Member\u2019s Mark Community<\/a> gives members the ability to trial, test, taste, and recommend hundreds of exclusive Member\u2019s Mark products, Sam\u2019s Club\u2019s private brand, and are now doing so on a scale that sets Sam\u2019s Club apart from its peer competitors and other retailers.<\/p>\n

\nThe rapid growth of the Member\u2019s Mark Community comes as Sam\u2019s Club has identified a shift from transactional to relational engagements with consumers who are increasingly signaling to companies that they want to be known and cared for in a meaningful way, who increasingly want to be more actively engaged with brands, who are digitally-native, and want to shop how they want and when they want. The rapid growth in scale of the Community is a defining proof point of Sam\u2019s Club\u2019s preeminent role in what is known as participation retail.<\/p>\n

\n\u201cToday\u2019s consumers are increasingly seeking value \u2013 not just in good prices and the right products \u2013 but also from relationships with brands where they feel their input is valued and even rewarded with offerings that meet their wants and needs,\u201d said Jonah Berger, marketing professor at The Wharton School of the University of Pennsylvania, focused on influence, change and consumer behavior. \u201cWhen consumers see themselves and retailers as partners, they move beyond simple transactions to more enduring engagement.\u201d Sam\u2019s Club said its existing Member\u2019s Mark Community was already co-creating with the retailer at scale, a defining proof point of its status as a major force in participation retail.<\/p>\n

\nEstablished in 2019, the opt-in, member-driven community reemerged at scale<\/a> in June 2024 with 50,000 participants. Just two years later, membership has tripled, with 15,000 highly engaged members participating in five or more activities per month. In the app, participants can view their community profile and activity history, receive push notifications for invites and announcements, and participate in testing, voting, and other interactive activities.<\/p>\n

\nThe community\u2019s preferences and rigorous feedback were instrumental in Sam\u2019s Club reaching its initial \u2018Made Without\u2019 milestone earlier this year. This years-long effort set a new private brand standard for the industry by removing more than 40 unwanted ingredients, including certified synthetic colors, from 100% of Member\u2019s Mark food and beverage products without compromising on taste, quality, or value.*<\/p>\n

\n\u201cMembership is about more than access and savings. It’s about giving members a voice and it brings to life our belief that the best version of the Club is not something we create for<\/span><\/b> our members, it is, importantly, something we create with<\/span><\/b> our members,\u201d said Myron Frazier, Chief Merchant for Sam’s Club. \u201cSam\u2019s Club is already co-creating with our members at scale, proof that collaborative relationships with consumers are not only possible, but possible in a way that distinguishes us in retail. Our members are helping us build better products, strengthening the Member’s Mark brand, and helping to shape the modern membership experience Sam’s Club has become \u2013 for our members and our associates.\u201d<\/p>\n

\nNow open to all members, the Member\u2019s Mark Community provides feedback, ideas, and recommendations throughout the development lifecycle of most Member\u2019s Mark products. To date, members have completed almost half a million activities, from quick polls on exclusive flavors to hands-on prototype testing with the most engaged members residing in Texas, Florida, Pennsylvania, and California. This includes favorites like the Member\u2019s Mark Ultra-Filtered Milk Shakes, where select participants were shipped bottles to gauge taste, texture, and supplemental nutritional value against market benchmarks.<\/p>\n

\n\u201cThat made me feel really important knowing that my voice was being heard,\u201d shared a community member who helped craft the high- protein shakes. \u201cIt is wonderful to take a survey or test a product and go into the store and actually see it on the shelves and know that my opinion mattered to get that product there,\u201d another community member recently shared.<\/p>\n

\n\u201cThe past few years have seen brands operate in the so-called experience economy, engaging customers in memorable, personal and emotional ways. Often, leading brands leveraged technology to differentiate and modernize \u2013 brands like Sam\u2019s Club \u2013 driving improved customer satisfaction and engagement outcomes. The next evolution is a shift towards active collaboration and co-creation, tightening the engagement with participant relationships built to endure for the long term \u2013 delivering value not only to the consumer but the brand\u2019s strength as well,\u201d said R \u201cRay\u201d Wang, founder and principal analyst with Constellation Research. \u201cThose brands that can do both \u2013 engage more deeply in participant relationships and power those engagements with AI-powered innovation \u2013 will define leadership going forward.\u201d<\/p>\n

\nThroughout the rest of the year, Sam\u2019s Club is planning even deeper engagement opportunities for the community around the country. This includes listening sessions and Member\u2019s Mark live events, where local participants get behind-the-scenes access to upcoming products, opportunities to taste the latest food and beverage creations, and trying on the hottest seasonal apparel.<\/p>\n

\nSam\u2019s Club hosted the first of these events in Grapevine, Texas, in February. More than 200 local members were invited to preview the spring collection of men\u2019s and women\u2019s Member\u2019s Mark attire, sharing their real-time feedback on everything from fabric to fit to functionality.<\/p>\n

About Sam\u2019s Club
\n
<\/b>Sam\u2019s Club\u00ae, a division of Walmart Inc. (NASDAQ: WMT), one of the world\u2019s leading retailers, is a membership retail club offering superior products, savings and services to millions of members in more than 600 clubs in the U.S. and Puerto Rico. Now in its 43rd year, Sam\u2019s Club continues to redefine club membership shopping with its highly curated assortment of high-quality fresh food and Member\u2019s Mark\u00ae items, in addition to market leading technologies and services like Scan & Go\u2122\ufe0f, Curbside Pickup and home delivery service in select markets. To learn more about Sam’s Club, visit the Sam’s Club Newsroom<\/a>, shop at SamsClub.com<\/a> and interact with Sam’s Club on LinkedIn<\/a>, X (formerly Twitter)<\/a>, Facebook<\/a>, Instagram<\/a>, TikTok<\/a> and Pinterest<\/a>.<\/p>\n

\n* Excludes Sports Nutrition and OTC products. Products may contain ingredients such as ascorbic acid, citric acid, D-L malic acid, and phosphoric acid.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260528709850\/en\/<\/a><\/span><\/p>\n

\nTyler Thomason, External Communications
\n
tyler.thomason@walmart.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Arkansas<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Office Products Family Consumer Home Goods Online Retail Discount\/Variety Lifestyle Other Retail Supermarket Other Consumer Food\/Beverage Fashion Organic Food<\/p>\n

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Sam\u2019s Club\u2019s Member\u2019s Mark\u2122 Community Surges to Over 150,000 Participants 3x growth in the community signals a desire by consumers to shape\u2014not just shop\u2014their favorite brands, and reinforces Sam\u2019s Club as the preeminent participation retailer BENTONVILLE, Ark.–(BUSINESS WIRE)– Sam\u2019s Club, a leading membership retail club, today revealed its dynamic member engagement and feedback community has reached over 150,000 participants nationwide, a threefold increase in just two years. The Member\u2019s Mark Community gives members the ability to trial, test, taste, and recommend hundreds of exclusive Member\u2019s Mark products, Sam\u2019s Club\u2019s private brand, and are now doing so on a scale that sets Sam\u2019s Club apart from its peer competitors and other retailers. The rapid growth of the Member\u2019s Mark Community comes … <\/p>\n

Continue reading “Sam\u2019s Club\u2019s Member\u2019s Mark\u2122 Community Surges to Over 150,000 Participants”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-967895","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSam\u2019s Club\u2019s Member\u2019s Mark\u2122 Community Surges to Over 150,000 Participants - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sams-clubs-members-mark-community-surges-to-over-150000-participants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sam\u2019s Club\u2019s Member\u2019s Mark\u2122 Community Surges to Over 150,000 Participants - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sam\u2019s Club\u2019s Member\u2019s Mark\u2122 Community Surges to Over 150,000 Participants 3x growth in the community signals a desire by consumers to shape\u2014not just shop\u2014their favorite brands, and reinforces Sam\u2019s Club as the preeminent participation retailer BENTONVILLE, Ark.–(BUSINESS WIRE)– Sam\u2019s Club, a leading membership retail club, today revealed its dynamic member engagement and feedback community has reached over 150,000 participants nationwide, a threefold increase in just two years. 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