{"id":967852,"date":"2026-05-28T05:03:01","date_gmt":"2026-05-28T09:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-by-iff-inaugurates-new-experimental-field-in-grasse\/"},"modified":"2026-05-28T05:03:01","modified_gmt":"2026-05-28T09:03:01","slug":"lmr-by-iff-inaugurates-new-experimental-field-in-grasse","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-by-iff-inaugurates-new-experimental-field-in-grasse\/","title":{"rendered":"LMR by IFF Inaugurates New Experimental Field in Grasse"},"content":{"rendered":"

<\/p>\n

LMR by IFF Inaugurates New Experimental Field in Grasse<\/b><\/p>\n

Furthering IFF\u2019s leadership in natural ingredients for perfumery.<\/i><\/p>\n

GRASSE, France–(BUSINESS WIRE<\/a>)–LMR Naturals by IFF<\/a>\u2014a global leader in natural ingredients for perfumery, cosmetics and flavors\u2014today inaugurated its new experimental field, Domaine des Naturels LMR. The field is dedicated to advancing research in natural ingredients, preserving Grasse\u2019s agricultural heritage and expanding education in naturals. The inauguration, attended by Grasse Mayor J\u00e9r\u00f4me Viaud, a long-standing supporter of the perfume industry, underscores IFF and LMR\u2019s ongoing commitment to the region.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260527694524\/en\/<\/a><\/p>\n

\"At<\/p>\n

At Domaine des Naturels LMR, R&D experts research new natural species, variety breeding, cultivation methods and production techniques.<\/p>\n<\/div>\n

\n\u201cThis inauguration reflects over two decades of continuous investment in Grasse and in naturals,\u201d said Ana Paula Mendon\u00e7a, president, Scent, IFF. \u201cWith Domaine des Naturels LMR, we are bringing together innovation, preservation and knowledge sharing to shape the next chapter of natural ingredients, powered by deep scientific expertise and a truly global innovation network. What matters most is what this unlocks for our customers: more creative freedom, more distinctive ingredients, and ultimately true differentiation.\u201d<\/p>\n

Driving sustainable innovation in naturals
\n
<\/b>The 1.8-hectare experimental field operates as an integrated research and development platform. Located near LMR\u2019s Grasse headquarters and its high-end creation site, L\u2019Atelier du Parfumeur, Domaine des Naturels LMR enables a seamless approach from seed to fragrance.<\/b><\/p>\n

\nSabrya Meflah, president of fine fragrance, Scent, IFF, said, \u201cThe Domaine des Naturels LMR is a fantastic creative playground for our artists of perfumery to find inspiration and invent the signatures of tomorrow, building on our unique Grasse and global innovation ecosystem.\u201d<\/p>\n

\nAcquired by IFF in 2025, the field builds on the legacy of pioneering farmer Constant Viale, its former owner. Domaine des Naturels LMR maintains a collection of endemic species, including rose, jasmine, tuberose, iris, narcissus and olive trees. Combining traditional cultivation methods with advanced agronomic approaches, LMR continues to protect and develop Grasse\u2019s distinctive know-how. Terraced farming, organic practices and biodiversity initiatives help preserve both the landscape and its ecological balance.<\/p>\n

\nThe experimental field allows local teams to explore plant varieties, refine cultivation techniques and assess bio-based inputs under real-world conditions.By integrating agronomy, extraction and perfumery\u2014supported by a multidisciplinary team of more than 10 botanical experts\u2014LMR enhances its ability to design, validate and scale distinctive natural raw materials while supporting more resilient agricultural systems. With a comprehensive approach to sustainability, the field includes diversified water sourcing, support for pollinators and the development of habitats for local wildlife, further strengthening LMR\u2019s long-standing commitment to environmental stewardship.<\/p>\n

Stewardship and education
\n
<\/b>Domaine des Naturels LMR also serves as an immersive environment dedicated to natural ingredients education, offering customers, partners and perfumers direct insight into the realities of sourcing and cultivating natural materials.<\/p>\n

\nThe site will gradually host the LMR Naturals Academy, with training programs and hands-on experiences to deepen expertise and ensure the transmission of this specialized knowledge.<\/p>\n

\n\u201cBy bringing together innovation, heritage and education, LMR Naturals by IFF continues to shape what comes next for naturals,\u201d said Bertrand de Pr\u00e9ville, general manager of LMR Naturals by IFF. \u201cWe\u2019re anchored in Grasse, connected to a global network and driven by a long-term vision.\u201d<\/p>\n

\nSince acquiring LMR Naturals in 2000, IFF has steadily invested in Grasse. Building on the pioneering vision of LMR founder Monique R\u00e9my, this sustained commitment continues to elevate standards in natural ingredients by blending science, agriculture and the art of perfumery. It also anchors Grasse within a global research network spanning Brazil, the United States, Asia and beyond, enabling knowledge generated at Domaine des Naturels LMR to extend across IFF\u2019s 14 innovation platforms worldwide.<\/p>\n

About LMR Naturals by IFF
\n
<\/b>Founded in 1983 by Monique R\u00e9my and acquired by IFF in 2000, LMR Naturals is a trademarked capability within IFF dedicated to the development of high\u2011quality, innovative and sustainably sourced natural ingredients. LMR Naturals supports perfumers worldwide with a broad portfolio of naturals across fine fragrance, beauty, personal care, home care and flavorists with taste applications. For more information, visit https:\/\/www.iff.com\/scent\/lmr-naturals\/<\/a>.<\/p>\n

Welcome to IFF
\n
<\/b>At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in taste, scent, food ingredients, health and biosciences, we\u2019re innovating for the future. Every day, we deliver groundbreaking, sustainable solutions that elevate products people love\u2014advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com<\/a>, LinkedIn<\/a>, Instagram<\/a> and Facebook<\/a>.<\/p>\n

\n\u00a9 2026 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260527694524\/en\/<\/a><\/span><\/p>\n

\nJudith Gross, VP, Communications & Branding
\n
Department: Scent
\n
Email: scentmediarequest@iff.com<\/a><\/p>\n

KEYWORDS:<\/b> France Europe<\/p>\n

INDUSTRY KEYWORDS:<\/b> Environment Luxury Women Men Sustainability Consumer Cosmetics Retail Science Other Science<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
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At Domaine des Naturels LMR, R&D experts research new natural species, variety breeding, cultivation methods and production techniques.<\/font><\/td>\n<\/tr>\n
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LMR by IFF Inaugurates New Experimental Field in Grasse Furthering IFF\u2019s leadership in natural ingredients for perfumery. GRASSE, France–(BUSINESS WIRE)–LMR Naturals by IFF\u2014a global leader in natural ingredients for perfumery, cosmetics and flavors\u2014today inaugurated its new experimental field, Domaine des Naturels LMR. The field is dedicated to advancing research in natural ingredients, preserving Grasse\u2019s agricultural heritage and expanding education in naturals. The inauguration, attended by Grasse Mayor J\u00e9r\u00f4me Viaud, a long-standing supporter of the perfume industry, underscores IFF and LMR\u2019s ongoing commitment to the region. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260527694524\/en\/ At Domaine des Naturels LMR, R&D experts research new natural species, variety breeding, cultivation methods and production techniques. \u201cThis inauguration reflects over two decades … <\/p>\n

Continue reading “LMR by IFF Inaugurates New Experimental Field in Grasse”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-967852","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLMR by IFF Inaugurates New Experimental Field in Grasse - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-by-iff-inaugurates-new-experimental-field-in-grasse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LMR by IFF Inaugurates New Experimental Field in Grasse - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LMR by IFF Inaugurates New Experimental Field in Grasse Furthering IFF\u2019s leadership in natural ingredients for perfumery. GRASSE, France–(BUSINESS WIRE)–LMR Naturals by IFF\u2014a global leader in natural ingredients for perfumery, cosmetics and flavors\u2014today inaugurated its new experimental field, Domaine des Naturels LMR. The field is dedicated to advancing research in natural ingredients, preserving Grasse\u2019s agricultural heritage and expanding education in naturals. The inauguration, attended by Grasse Mayor J\u00e9r\u00f4me Viaud, a long-standing supporter of the perfume industry, underscores IFF and LMR\u2019s ongoing commitment to the region. This press release features multimedia. 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