{"id":967611,"date":"2026-05-27T11:47:10","date_gmt":"2026-05-27T15:47:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/"},"modified":"2026-05-27T11:47:10","modified_gmt":"2026-05-27T15:47:10","slug":"naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/","title":{"rendered":"Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection<\/b><\/p>\n<p class=\"bwalignc\"><b>Longtime Naturium fan and creator Bretman Rock leads the campaign alongside members of the Naturium community<\/b><\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Naturium unveiled <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnaturium.com%2Fcollections%2Fthe-glow-getter&amp;esheet=54542774&amp;newsitemid=20260527721702&amp;lan=en-US&amp;anchor=Glow+Better+Together&amp;index=1&amp;md5=47309fde70c925dca0b715c826c435e3\"><i>Glow Better Together<\/i><\/a>, a new brand campaign celebrating the people, relationships, and rituals behind its bestselling Glow Getter collection. Rooted in the idea that glow is not created alone, the campaign highlights the power of community, connection and self-expression through a cast made up of Naturium fans and longtime brand champion and Influencer, Bretman Rock.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260527721702\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260527721702\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 320px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260527721702\/en\/2816287\/4\/GlowBetterxBretman2.jpg\" alt=\"Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self\u2011expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.\" \/><\/p>\n<p style=\"font-size:85%\">Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self\u2011expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.<\/p>\n<\/div>\n<p>\nAs the fastest-growing skincare brand in the U.S. top 50, according to Circana*, Naturium continues to build momentum through highly engaged community-first storytelling and efficacious skincare innovation. <i>Glow Better Together<\/i> is a celebration of the brand\u2019s bestselling Glow Getter collection, expanding the meaning of \u201cglow\u201d beyond skincare systems to the people and support systems that help individuals feel confident and radiant.<\/p>\n<p>\n\u201cAt Naturium, we\u2019ve always believed skincare should feel personal, accessible and rooted in real results,\u201d said Jake Galtere, Chief Marketing Officer, Naturium. \u201cWith <i>Glow Better Together<\/i>, we wanted to celebrate the human side of glow \u2013 the friendships, communities and everyday moments that make people feel like the best version of themselves.\u201d<\/p>\n<p>\nAt the center of the campaign is creator Bretman Rock, whose link to Naturium began organically after discovering the brand in 2024. What started as an authentic product recommendation quickly evolved into genuine brand affinity. Since then, he has become a true advocate for the brand, frequently spotlighting his favorite Naturium products, including the cult-favorite Glow Getter Body Wash, with his engaged online community of over 40 million people across social channels. Bretman embodies what it means to be a Glow Getter, someone who leads with fearlessness, authenticity and self-expression while inspiring a global community to feel good in their skin, unapologetically.<\/p>\n<p>\nNow, that authentic connection comes full circle as Bretman serves as the face of <i>Glow Better Together<\/i>, a campaign designed to spotlight not only his glow, but the broader community behind it. \u201cI want my glow to remind people that they can glow too, and we can glow together,\u201d shared Bretman.<\/p>\n<p>\nThe campaign ignited with a national casting call, inviting Glow Getters to submit raw, self-shot videos showcasing confidence, joy, connection, and self-expression. The final cast features 11 real community members across different ages, backgrounds, and personalities, all chosen for the authentic ways they embody the energy between people and the communities that help them thrive. Among the cast is New York City-based creative Kendra, whose joyful, unapologetic self-expression and belief in \u2018showing up authentically\u2019 captured the spirit of the campaign. Chris, whose perspective on laughter, intentional living and community reflects the emotion of glowing together, and Shayna, who shared how family, creativity and support helps her feel most like herself. Through these community members, <i>Glow Better Together<\/i> reinforces the idea that glow isn\u2019t achieved alone, it\u2019s shaped through the relationships, routines and communities that help us become our best selves.<\/p>\n<p>\nNaturium\u2019s Glow Getter franchise has become the brand\u2019s No. 1 body care line for radiance, recognized for delivering visibly glowing skin through efficacious yet sensorial formulas. Beloved for its nourishing, glow enhancing approach to body care, the Glow Getter franchise spans a range of hydrating essentials designed to leave skin soft, smooth and luminous. Products include the bestselling Glow Getter Multi-Oil Hydrating Body Wash, which shifts from a rich oil texture into a gentle lather, the Glow Getter Multi-Oil Body Scrub, formulated with sugar crystals to exfoliate and reveal radiant skin, the Glow Getter Multi-Oil Body Butter, which intensely moisturizes and helps firm the appearance of skin, and the Glow Getter Body Oil, helping replenish and deeply nourish for an all-over glow.<\/p>\n<p>\nThrough <i>Glow Better Together<\/i>, Naturium reinforces its commitment to building products and campaigns that feel joyful, inclusive, and reflective of the community that continues to shape the brand.<\/p>\n<p>\n*Top 50 skincare brands, Circana, 3 months ended 3\/31\/2026. Masstige skincare category by dollar volume sales.<\/p>\n<p><b>About Naturium<\/b><\/p>\n<p>\nFounded by Susan Yara in 2019, Naturium brings the science of consistent skincare to <i>every one, every where, every day<\/i>. The brand&#8217;s biocompatible and dermatologist-tested formulas work with individual skin&#8217;s biology from head to toe, blending natural botanicals with potent actives for clinically effective results at an accessible price point. Naturium has pioneered facial and body care innovations. Naturium is clean, vegan, paraben-free, and double-certified by Leaping Bunny and PETA as cruelty-free. Acquired by e.l.f. Beauty (NYSE: ELF) in 2023, the brand is available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fnaturium.com&amp;esheet=54542774&amp;newsitemid=20260527721702&amp;lan=en-US&amp;anchor=naturium.com&amp;index=2&amp;md5=796d44390e6f982e36b5776ec8850749\">naturium.com<\/a> and both in-store and online at Target and Ulta in the U.S.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260527721702r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260527721702\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260527721702\/en\/<\/a><\/span><\/p>\n<p>\nAmber Rushton<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Arushton@elfbeauty.com\">Arushton@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Cosmetics Retail Entertainment Specialty Celebrity<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260527721702\/en\/2816287\/3\/GlowBetterxBretman2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self\u2011expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260527721702\/en\/2816289\/3\/GlowBetter_Asset2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self\u2011expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260527721702\/en\/2816291\/3\/GlowBetter_Asset3.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self\u2011expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260527721702\/en\/2816292\/3\/GlowBetterxBretman.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self\u2011expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260527721702\/en\/2816285\/3\/Naturium_logo_black_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection Longtime Naturium fan and creator Bretman Rock leads the campaign alongside members of the Naturium community LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Today, Naturium unveiled Glow Better Together, a new brand campaign celebrating the people, relationships, and rituals behind its bestselling Glow Getter collection. Rooted in the idea that glow is not created alone, the campaign highlights the power of community, connection and self-expression through a cast made up of Naturium fans and longtime brand champion and Influencer, Bretman Rock. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260527721702\/en\/ Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self\u2011expression behind its bestselling Glow &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-967611","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection Longtime Naturium fan and creator Bretman Rock leads the campaign alongside members of the Naturium community LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Today, Naturium unveiled Glow Better Together, a new brand campaign celebrating the people, relationships, and rituals behind its bestselling Glow Getter collection. Rooted in the idea that glow is not created alone, the campaign highlights the power of community, connection and self-expression through a cast made up of Naturium fans and longtime brand champion and Influencer, Bretman Rock. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260527721702\/en\/ Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self\u2011expression behind its bestselling Glow &hellip; Continue reading &quot;Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T15:47:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260527721702\/en\/2816287\/4\/GlowBetterxBretman2.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection\",\"datePublished\":\"2026-05-27T15:47:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\\\/\"},\"wordCount\":980,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260527721702\\\/en\\\/2816287\\\/4\\\/GlowBetterxBretman2.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\\\/\",\"name\":\"Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/","og_locale":"en_US","og_type":"article","og_title":"Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection - Market Newsdesk","og_description":"Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection Longtime Naturium fan and creator Bretman Rock leads the campaign alongside members of the Naturium community LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Today, Naturium unveiled Glow Better Together, a new brand campaign celebrating the people, relationships, and rituals behind its bestselling Glow Getter collection. Rooted in the idea that glow is not created alone, the campaign highlights the power of community, connection and self-expression through a cast made up of Naturium fans and longtime brand champion and Influencer, Bretman Rock. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260527721702\/en\/ Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self\u2011expression behind its bestselling Glow &hellip; Continue reading \"Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-27T15:47:10+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260527721702\/en\/2816287\/4\/GlowBetterxBretman2.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection","datePublished":"2026-05-27T15:47:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/"},"wordCount":980,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260527721702\/en\/2816287\/4\/GlowBetterxBretman2.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/naturium-launches-glow-better-together-campaign-celebrating-the-community-behind-its-bestselling-glow-getter-collection\/","name":"Naturium Launches \u201cGlow Better Together\u201d Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection - 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