{"id":967610,"date":"2026-05-27T11:22:09","date_gmt":"2026-05-27T15:22:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/"},"modified":"2026-05-27T11:22:09","modified_gmt":"2026-05-27T15:22:09","slug":"gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/","title":{"rendered":"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions"},"content":{"rendered":"

<\/p>\n

Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions<\/b><\/p>\n

With Only 11% of U.S. Consumers Willing to Let AI Make Purchase Decisions, Marketers Should Prioritize AI Shopping Tools That Support Research and Comparison<\/b><\/i><\/p>\n

STAMFORD, Conn.–(BUSINESS WIRE<\/a>)–
\nAs brands race to invest in agentic commerce, consumer willingness to let AI make purchase decisions topped out at 11% across lower-stakes categories, such as personal care and household supplies, according to Gartner, Inc., a business and technology insights company.<\/p>\n

\nThe findings suggest consumers are more receptive to AI shopping tools that support discovery and research than those that make purchase decisions on their behalf.<\/p>\n

\nA Gartner survey of 322 U.S. consumers in January 2026 found greater openness to AI tools that help narrow product choices: 31% were willing to allow AI to narrow choices for household supplies purchases, and 28% were willing to do so for personal electronics purchases.<\/p>\n

\n\u201cConsumers are not looking to outsource shopping decisions to AI,\u201d said Kate Muhl<\/a>, VP Analyst in the Gartner Marketing practice<\/a>. \u201cThey want AI to help them find better information, compare prices, identify deals and narrow choices, while keeping final decision-making control for themselves.\u201d<\/p>\n

\nMarketers should focus AI shopping investments on tools that help consumers research products, compare prices, surface deals and narrow choices, rather than fully autonomous shopping agents.<\/p>\n

\nTrust and accuracy remain barriers to broader adoption. A Gartner survey of 846 U.S. consumers conducted November through December 2025 found that early adopters still encountered friction when using AI for shopping. Among consumers who used AI while shopping for a recent purchase, 54% said they had to double-check the accuracy of all information GenAI tools provided, and 62% said information from GenAI tools ended up being a waste of their time.<\/p>\n

\n\u201cAccuracy is now a brand issue,\u201d said Muhl. \u201cIf consumers believe AI shopping tools create more work by requiring them to verify every recommendation, they will not see those tools as convenient or valuable. Marketers must prioritize transparent, reliable information, especially around price, product fit and recommendations.\u201d<\/p>\n

\nConsumers\u2019 growing exposure to GenAI does not necessarily translate into comfort with AI-driven shopping decisions. Seventy-two percent of consumers said \u201cgenerative AI appears in my internet and app use whether I asked for it or not.\u201d<\/p>\n

\n\u201cConsumers are encountering GenAI more often, but passive exposure should not be mistaken for active adoption,\u201d said Muhl. \u201cThe brands that earn consumer trust will be those that use AI to enhance consumer control, not replace it.\u201d<\/p>\n

Additional Insights Available<\/b><\/p>\n

\nGartner clients can read more in the report \u201cPrioritize Top-of-Funnel AI Shopping Tools for Consumer Adoption<\/a>.\u201d<\/p>\n

Gartner is the World Authority on AI
\n
<\/b>Gartner is an indispensable partner to C-Level executives and technology providers as they implement AI strategies to achieve their mission-critical priorities. The independence and objectivity of Gartner insights provide clients with the confidence to make informed decisions and unlock the full potential of AI. Clients across the C-Level are using Gartner’s proprietary AskGartner<\/a> AI tool to determine how to leverage AI in their business. With more than 2,500 business and technology experts, 6,000 written insights, as well as more than 4,000 AI use cases and case studies, Gartner is the world authority on AI. More information can be found here<\/a>.<\/p>\n

About the Gartner Marketing Symposium\/Xpo
\n
<\/b>The Gartner Marketing Symposium\/Xpo<\/a> is taking place June 8-10 in Denver<\/a>, providing marketing leaders with actionable advice about the trends, tools and emerging technologies they need to deliver business results in an AI-driven world. Gartner analysts address the biggest opportunities, challenges and priorities marketers face today, including CMO leadership, marketing strategy and customer engagement. Follow news and updates coming out of the conference on the Gartner Newsroom<\/a> and on X<\/a> and LinkedIn<\/a> using #GartnerMKTG.<\/p>\n

About Gartner for Marketers
\n
<\/b>Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketers is available online at www.gartner.com\/marketing<\/a>. Follow news and updates from the Gartner Marketing practice on X<\/a> and LinkedIn<\/a> using #GartnerMKTG. Members of the media can find additional information and insights in the Gartner Marketing Newsroom<\/a>.<\/p>\n

About Gartner
\n
<\/b>Gartner (NYSE: IT) delivers actionable, objective business and technology insights that drive smarter decisions and stronger performance on an organization’s mission-critical priorities. To learn more visit gartner.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260527653273\/en\/<\/a><\/span><\/p>\n

\nElizabeth Bishop
\n
Gartner
\n
elizabeth.bishop@gartner.com
\n<\/a><\/p>\n

Jordan Brackenbury
\n
Gartner
\n
jordan.brackenbury@gartner.com<\/a><\/p>\n

KEYWORDS:<\/b> Connecticut Colorado United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Other Consumer Technology Marketing Other Technology Communications Business Professional Services Consumer Artificial Intelligence<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions With Only 11% of U.S. Consumers Willing to Let AI Make Purchase Decisions, Marketers Should Prioritize AI Shopping Tools That Support Research and Comparison STAMFORD, Conn.–(BUSINESS WIRE)– As brands race to invest in agentic commerce, consumer willingness to let AI make purchase decisions topped out at 11% across lower-stakes categories, such as personal care and household supplies, according to Gartner, Inc., a business and technology insights company. The findings suggest consumers are more receptive to AI shopping tools that support discovery and research than those that make purchase decisions on their behalf. A Gartner survey of 322 U.S. consumers in January 2026 found greater openness to AI … <\/p>\n

Continue reading “Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-967610","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nGartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions With Only 11% of U.S. Consumers Willing to Let AI Make Purchase Decisions, Marketers Should Prioritize AI Shopping Tools That Support Research and Comparison STAMFORD, Conn.–(BUSINESS WIRE)– As brands race to invest in agentic commerce, consumer willingness to let AI make purchase decisions topped out at 11% across lower-stakes categories, such as personal care and household supplies, according to Gartner, Inc., a business and technology insights company. The findings suggest consumers are more receptive to AI shopping tools that support discovery and research than those that make purchase decisions on their behalf. A Gartner survey of 322 U.S. consumers in January 2026 found greater openness to AI … Continue reading "Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T15:22:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260527653273r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions\",\"datePublished\":\"2026-05-27T15:22:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/\"},\"wordCount\":809,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260527653273r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/\",\"name\":\"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260527653273r1&sid=flmnd&distro=nx&lang=en\",\"datePublished\":\"2026-05-27T15:22:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260527653273r1&sid=flmnd&distro=nx&lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260527653273r1&sid=flmnd&distro=nx&lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/","og_locale":"en_US","og_type":"article","og_title":"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions - Market Newsdesk","og_description":"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions With Only 11% of U.S. Consumers Willing to Let AI Make Purchase Decisions, Marketers Should Prioritize AI Shopping Tools That Support Research and Comparison STAMFORD, Conn.–(BUSINESS WIRE)– As brands race to invest in agentic commerce, consumer willingness to let AI make purchase decisions topped out at 11% across lower-stakes categories, such as personal care and household supplies, according to Gartner, Inc., a business and technology insights company. The findings suggest consumers are more receptive to AI shopping tools that support discovery and research than those that make purchase decisions on their behalf. A Gartner survey of 322 U.S. consumers in January 2026 found greater openness to AI … Continue reading \"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-27T15:22:09+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260527653273r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions","datePublished":"2026-05-27T15:22:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/"},"wordCount":809,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260527653273r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/","name":"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260527653273r1&sid=flmnd&distro=nx&lang=en","datePublished":"2026-05-27T15:22:09+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260527653273r1&sid=flmnd&distro=nx&lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260527653273r1&sid=flmnd&distro=nx&lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-survey-finds-consumers-want-ai-shopping-help-but-not-ai-purchase-decisions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Gartner Survey Finds Consumers Want AI Shopping Help, But Not AI Purchase Decisions"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/967610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=967610"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/967610\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=967610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=967610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=967610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}