{"id":967465,"date":"2026-05-27T09:24:54","date_gmt":"2026-05-27T13:24:54","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-wells-fargo-study-finds-parents-use-money-rewards-to-motivate-kids\/"},"modified":"2026-05-27T09:24:54","modified_gmt":"2026-05-27T13:24:54","slug":"new-wells-fargo-study-finds-parents-use-money-rewards-to-motivate-kids","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-wells-fargo-study-finds-parents-use-money-rewards-to-motivate-kids\/","title":{"rendered":"New Wells Fargo Study Finds Parents Use Money Rewards to Motivate Kids"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p>\nNew Wells Fargo Study Finds Parents Use Money Rewards to Motivate Kids<\/p>\n<p>\nParents are twice as likely to reward kids who achieve good grades than any other behavior<\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nA new study from Wells Fargo finds that many parents are willing to use money rewards to motivate their kids to achieve results. From good grades to positive behavior, parents say money is a key tool to incentivize, teach, and reinforce values.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260527718037\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260527718037\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260527718037\/en\/2814990\/4\/PCI5_810x455Money_Rewards_Kids.jpg\" alt=\"\" \/><\/div>\n<p>\nThe study shows that nearly three-quarters of parents (72%) give their children money as a reward, with academic performance standing out as the top incentive for payment.<\/p>\n<p><b>Parents use money with purpose<\/b><\/p>\n<p>\nParents are not handing out cash casually. They see money as a way to build important life skills.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nThe majority say money helps kids understand what it means to earn and build a strong work ethic.<\/p>\n<\/li>\n<li>\nMany view money rewards as more effective than punishment-based approaches.<\/p>\n<\/li>\n<li>\nAbout 7 in 10 parents use money rewards.<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cParents are intentional,\u201d said Louann Millar, leader of youth and student banking at Wells Fargo. \u201cThey are using money to influence outcomes and help kids build real-world habits early. For many, pay-for-performance starts at home at a young age, and money rewards are a common part of how families guide behavior and teach accountability.\u201d<\/p>\n<p><b>Good grades drive top pay<\/b><\/p>\n<p>\nPerformance at school drives the biggest reward.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMore than half (51%) of parents give money for good grades or academic achievement \u2014 two times more than the next highest ranked behavior.<\/p>\n<\/li>\n<li>\nOther reasons to reward children include good behavior for a babysitter\/care giver (24%), sticking with extracurricular activities (22%), and meeting a personal savings goal (20%).<\/p>\n<\/li>\n<\/ul>\n<p>\nThe study shows while money motivates, it is not a guarantee. About half of parents (53%) say money rewards consistently lead to repeat behavior, and many parents also pair cash with other rewards, like family experiences or special privileges.<\/p>\n<p><b>Talk to your kids about money<\/b><\/p>\n<p>\nParents are using money as a practical tool to motivate behavior and teach financial skills.<\/p>\n<p>\n\u201cUsing money as a reward can be a simple, practical way to reinforce positive behavior and build their muscles around money,\u201d said Millar. \u201cIt allows parents to recognize an accomplishment while also starting real conversations about saving, spending, and the difference between wants and needs. The dollar amount matters less than the discussion it creates.\u201d<\/p>\n<p><b>About the survey<\/b><\/p>\n<p>\nThese are findings of a Wells Fargo survey, with data collection provided by Ipsos, conducted between April 2 and April 15, 2026. For this survey, a sample of 1,500 parents and guardians aged 18 and older who are parents or guardians of a child between 6 and 17 years of age residing in the household were interviewed online in English. Respondents were asked questions about their child in one of the following age groups: 6 to 8 years of age, 9 to 11 years of age, 12 to 14 years of age, 15 to 17 years of age. If they had more than one child, they were randomly asked about only one of the age groups.<\/p>\n<p><b>About Wells Fargo<\/b><\/p>\n<p>\nWells Fargo &amp; Company (NYSE: WFC) is a leading financial services company that has approximately $2.2 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth &amp; Investment Management. Wells Fargo ranked No. 33 on Fortune\u2019s 2025 rankings of America\u2019s largest corporations. News, insights, and perspectives from Wells Fargo are also available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fstories.wf.com%2F&amp;esheet=54541975&amp;newsitemid=20260527718037&amp;lan=en-US&amp;anchor=Wells+Fargo+Stories&amp;index=1&amp;md5=caaf650af3fff939c3393c70da228d4a\">Wells Fargo Stories<\/a>.<\/p>\n<p>\nAdditional information may be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wellsfargo.com%2F&amp;esheet=54541975&amp;newsitemid=20260527718037&amp;lan=en-US&amp;anchor=www.wellsfargo.com&amp;index=2&amp;md5=1c7d6b5439e946ec635d5b5baef3dcce\">www.wellsfargo.com<br \/>\n<\/a><br \/>LinkedIn: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwellsfargo&amp;esheet=54541975&amp;newsitemid=20260527718037&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwellsfargo&amp;index=3&amp;md5=a06dd87e7acd393a3225237347f3684e\">https:\/\/www.linkedin.com\/company\/wellsfargo<\/a><\/p>\n<p><b>News Release Category: <\/b>WF-CF<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260527718037r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260527718037\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260527718037\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<\/b><br \/>Jackie Knolhoff, 314-346-7670<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jackie.knolhoff@wellsfargo.com\">jackie.knolhoff@wellsfargo.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Finance Banking Consumer Professional Services Parenting<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260527718037\/en\/2814990\/3\/PCI5_810x455Money_Rewards_Kids.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>New Wells Fargo Study Finds Parents Use Money Rewards to Motivate Kids Parents are twice as likely to reward kids who achieve good grades than any other behavior SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; A new study from Wells Fargo finds that many parents are willing to use money rewards to motivate their kids to achieve results. From good grades to positive behavior, parents say money is a key tool to incentivize, teach, and reinforce values. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260527718037\/en\/ The study shows that nearly three-quarters of parents (72%) give their children money as a reward, with academic performance standing out as the top incentive for payment. Parents use money with purpose Parents are not handing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-wells-fargo-study-finds-parents-use-money-rewards-to-motivate-kids\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Wells Fargo Study Finds Parents Use Money Rewards to Motivate Kids&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-967465","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Wells Fargo Study Finds Parents Use Money Rewards to Motivate Kids - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-wells-fargo-study-finds-parents-use-money-rewards-to-motivate-kids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Wells Fargo Study Finds Parents Use Money Rewards to Motivate Kids - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New Wells Fargo Study Finds Parents Use Money Rewards to Motivate Kids Parents are twice as likely to reward kids who achieve good grades than any other behavior SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; A new study from Wells Fargo finds that many parents are willing to use money rewards to motivate their kids to achieve results. From good grades to positive behavior, parents say money is a key tool to incentivize, teach, and reinforce values. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260527718037\/en\/ The study shows that nearly three-quarters of parents (72%) give their children money as a reward, with academic performance standing out as the top incentive for payment. 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From good grades to positive behavior, parents say money is a key tool to incentivize, teach, and reinforce values. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260527718037\/en\/ The study shows that nearly three-quarters of parents (72%) give their children money as a reward, with academic performance standing out as the top incentive for payment. 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