{"id":966841,"date":"2026-05-26T08:48:06","date_gmt":"2026-05-26T12:48:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/"},"modified":"2026-05-26T08:48:06","modified_gmt":"2026-05-26T12:48:06","slug":"advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/","title":{"rendered":"Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones<\/b><\/p>\n<p class=\"bwalignc\"><i>Multi-channel campaign uses nostalgia, features real motorists to emotionally connect with Americans<\/i><\/p>\n<p>RALEIGH, N.C.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.advanceautoparts.com%2F&amp;esheet=54540948&amp;newsitemid=20260526945751&amp;lan=en-US&amp;anchor=Advance+Auto+Parts%2C+Inc.&amp;index=1&amp;md5=c26c9fd4484da37c7ab98d2940f390f9\">Advance Auto Parts, Inc.<\/a> (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s commitment to get them where they want to be \u2013 the good parts of their lives.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260526945751\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260526945751\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260526945751\/en\/2813489\/4\/1080x1080-223.jpg\" alt=\"Advance Auto Parts introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s commitment to get them where they want to be \u2013 the good parts of their lives.\" \/><\/p>\n<p style=\"font-size:85%\">Advance Auto Parts introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s commitment to get them where they want to be \u2013 the good parts of their lives.<\/p>\n<\/div>\n<p>\nThe new campaign aligns with the celebration of America\u2019s 250<sup>th<\/sup> birthday. Advance\u2019s \u201cGood Parts\u201d campaign is anchored by a <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2F8aEzEAyrSIo&amp;esheet=54540948&amp;newsitemid=20260526945751&amp;lan=en-US&amp;anchor=60-second+video&amp;index=2&amp;md5=31dc22209eb1f82ede53ff80ed6db378\">60-second video<\/a> that emotionally connects the company\u2019s 94-year history to motorists through a nostalgic lens, drawing from familiar life moments and timeless cues highlighting the trips, memories and milestones experienced in America\u2019s modern history.<\/p>\n<p>\n\u201cGood Parts is a return to our roots and focuses on what matters most in our business: helping people get back on the road quickly and back to their lives,\u201d said Bruce Starnes, Chief Merchandising Officer at Advance Auto Parts. \u201cAmerica is a country built on movement and Advance has been around almost as long as Americans have been driving. We\u2019re proud of our legacy of helping millions of people advance to what matters most to them.\u201d<\/p>\n<p>\nThe campaign launches as Americans prepare for summer travel \u2013 a natural inflection point for automobile maintenance needs. Authenticity is the engine of the \u201cGood Parts\u201d campaign, which was shot at eight locations in four cities and includes real motorists.<\/p>\n<p>\nAdvance will air general market and Spanish-language versions of the \u201cGood Parts\u201d video across multiple social media platforms, including Meta, TikTok and Reddit, as well as on YouTube and connected TV, display and search advertising, and audio platforms, including Spotify and Pandora.<\/p>\n<p>\n\u201cGood Parts\u201d will also greet customers who visit Advance\u2019s more than 4,000 stores across America with nostalgia-inspired exterior signage, in-store signage and point-of-sale materials.<\/p>\n<p>\nAnd on May 31, Advance will display \u201cGood Parts\u201d creative in a full paint scheme on the Team Penske No. 12 Ford Mustang Dark Horse piloted by NASCAR Cup Series Champion Ryan Blaney in the Cracker Barrel 400 at Nashville Superspeedway.<\/p>\n<p>\nAs part of the new brand campaign, Advance is introducing a new jingle that translates the company\u2019s commitment to getting customers to the good parts into an auditory signature reflecting three core brand pillars: ease, confidence and forward momentum. The jingle is part of the 60-second video and will air across all media channels and digital touchpoints.<\/p>\n<p><b>About Advance Auto Parts<\/b><\/p>\n<p>\nAdvance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of April 25, 2026, Advance operated 4,308 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 797 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.AdvanceAutoParts.com&amp;esheet=54540948&amp;newsitemid=20260526945751&amp;lan=en-US&amp;anchor=www.AdvanceAutoParts.com&amp;index=3&amp;md5=5567d5f2fab9fa3bd3160595bce0531e\">www.AdvanceAutoParts.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260526945751r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260526945751\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260526945751\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<br \/><\/b>Nicole Ducouer<br \/>\n<br \/>t: 304-685-2393<br \/>\n<br \/>e: <a rel=\"nofollow\" href=\"mailto:nicole.ducouer@advance-auto.com\">nicole.ducouer@advance-auto.com<\/a><\/p>\n<p>\nRich Ellis<br \/>\n<br \/>t: 540-588-1258<br \/>\n<br \/>e: <a rel=\"nofollow\" href=\"mailto:rich.ellis@advance-auto.com\">rich.ellis@advance-auto.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> West Virginia Virginia North Carolina New York Florida District of Columbia United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Communications Aftermarket Automotive General Automotive Other Retail Communications Specialty Other Automotive Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260526945751\/en\/2813489\/3\/1080x1080-223.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Advance Auto Parts introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s commitment to get them where they want to be \u2013 the good parts of their lives.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260526945751\/en\/2813490\/3\/AAP-90s.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Advance Auto Parts introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s commitment to get them where they want to be \u2013 the good parts of their lives.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260526945751\/en\/2292958\/3\/AAP_Primary_HZ_RGB_Rev_Bkg.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones Multi-channel campaign uses nostalgia, features real motorists to emotionally connect with Americans RALEIGH, N.C.&#8211;(BUSINESS WIRE)&#8211;Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s commitment to get them where they want to be \u2013 the good parts of their lives. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260526945751\/en\/ Advance Auto Parts introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-966841","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones Multi-channel campaign uses nostalgia, features real motorists to emotionally connect with Americans RALEIGH, N.C.&#8211;(BUSINESS WIRE)&#8211;Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s commitment to get them where they want to be \u2013 the good parts of their lives. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260526945751\/en\/ Advance Auto Parts introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s &hellip; Continue reading &quot;Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-26T12:48:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260526945751\/en\/2813489\/4\/1080x1080-223.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones\",\"datePublished\":\"2026-05-26T12:48:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\\\/\"},\"wordCount\":734,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260526945751\\\/en\\\/2813489\\\/4\\\/1080x1080-223.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\\\/\",\"name\":\"Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones - 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(NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s commitment to get them where they want to be \u2013 the good parts of their lives. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260526945751\/en\/ Advance Auto Parts introduced \u201cGood Parts,\u201d a new brand campaign that heroes and humanizes the qualities of American motorists and Advance\u2019s &hellip; Continue reading \"Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-26T12:48:06+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260526945751\/en\/2813489\/4\/1080x1080-223.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones","datePublished":"2026-05-26T12:48:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/"},"wordCount":734,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260526945751\/en\/2813489\/4\/1080x1080-223.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/advance-auto-parts-introduces-new-good-parts-brand-campaign-celebrating-customers-life-moments-miles-and-milestones\/","name":"Advance Auto Parts Introduces New \u2018Good Parts\u2019 Brand Campaign, Celebrating Customers\u2019 Life Moments, Miles and Milestones - 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