{"id":966618,"date":"2026-05-26T06:23:02","date_gmt":"2026-05-26T10:23:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-european-smartphone-market-grows-2-in-1q26-as-prices-hit-record-high\/"},"modified":"2026-05-26T06:23:02","modified_gmt":"2026-05-26T10:23:02","slug":"omdia-european-smartphone-market-grows-2-in-1q26-as-prices-hit-record-high","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-european-smartphone-market-grows-2-in-1q26-as-prices-hit-record-high\/","title":{"rendered":"Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignr { text-align: right; list-style-position: inside }\n.bwblockalignl { margin-left: 0px; margin-right: auto }\n.bwcellpmargin { margin-bottom: 0px; margin-top: 0px }\n.bwleftsingle { border-left: solid black 1pt }\n.bwlistdisc { list-style-type: disc }\n.bwpadl0 { padding-left: 0px }\n.bwpadr0 { padding-right: 0px }\n.bwrightsingle { border-right: solid black 1pt }\n.bwsinglebottom { border-bottom: solid black 1pt }\n.bwtablemarginb { margin-bottom: 10px }\n.bwtopsingle { border-top: solid black 1pt }\n.bwvertalignb { vertical-align: bottom }\n.bwwidth100 { width: 100% }\n.bwwidth16 { width: 16% }\n.bwwidth18 { width: 18% }\n.bwwidth34 { width: 34% }\n.bwwidth65 { width: 65% }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nOmdia\u2019s latest research reveals that Europe\u2019s smartphone market (excluding Russia) grew 2% to 33.0 million units in 1Q26, showing resilience amid growing supply-side costs and increasing risks of availability bottlenecks. Healthy end-user demand alongside channel frontloading helped boost the market.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260526611788\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260526611788\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260526611788\/en\/2814652\/4\/Europe_excl_Russia_smartphone_market_shipments_1Q22_to_1Q26.jpg\" alt=\"Europe (excl. Russia) smartphone market shipments, 1Q22 to 1Q26\" \/><\/p>\n<p style=\"font-size:85%\">Europe (excl. Russia) smartphone market shipments, 1Q22 to 1Q26<\/p>\n<\/div>\n<p>\nKey vendor highlights from 1Q26 include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nSamsung was Europe\u2019s largest vendor as it grew 3% to 12.6 million units. Effective discounting of the Galaxy A16 4G helped Samsung boost volume, offsetting declines related to the delayed launch of the Galaxy S26, A57 and A37.<\/p>\n<\/li>\n<li>\nApple grew 9% to 8.8 million iPhones, driven by robust iPhone 17 series demand in addition to benefiting from a wider mid-range coverage from the iPhone 15 and iPhone 16e. Noticeably, Apple\u2019s strong results came despite lower and fewer discounts than in previous years.<\/p>\n<\/li>\n<li>\nXiaomi retained third place despite declining 15% to 4.5 million units, as it was more immediately impacted by supply-side difficulties. However, Xiaomi\u2019s ASP grew 21% compared with 1Q25, boosted by a record-strong Xiaomi 17 and 15T series performance, which drove year-on-year value growth despite the shipment decline. Premium sales were particularly strong in France, Germany, and Spain.<\/p>\n<\/li>\n<li>\nMotorola grew 17% to 1.9 million units, driven by rapid expansion in Spain and Portugal, alongside continued progress in France and Italy.<\/p>\n<\/li>\n<li>\nOPPO grew 9% to 1.3 million units, largely driven by its comeback in France alongside growth in Romania and Poland. With both realme and OnePlus now under its umbrella, OPPO is restructuring to optimize its portfolio and strategy with ambitions to strengthen its European position.<\/p>\n<\/li>\n<li>\nHONOR, ranking sixth, was the fastest-growing vendor among the largest players, with shipments increasing more than 60% compared to 1Q25. HONOR\u2019s growth is underpinned by its portfolio being expanded further down the price-tiers.<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cDemand remains healthy in Europe\u2019s smartphone market as shipments were boosted by the ongoing replacement wave alongside channel partners expanding their inventories,\u201d <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Frunar-bjorhovde&amp;esheet=54541682&amp;newsitemid=20260526611788&amp;lan=en-US&amp;anchor=said+Runar+Bjorhovde%2C+Principal+Analyst+at+Omdia&amp;index=1&amp;md5=5568d5e0cb6de38a93a34ba985a3f885\">said Runar Bjorhovde, Principal Analyst at Omdia<\/a>. \u201cEven though some price hikes have occurred, combined with fewer and lower discounts than in previous years, vendors and channel partners remain far more concerned about what is to come in 2Q26. In a region where the three largest vendors hold almost 80% market share, competition is often fiercer amongst channel partners than between vendors, creating a clear rationale for the channel to frontload as a precautionary move.&#8221;<\/p>\n<p>\n&#8220;The average-selling-price (ASP) of smartphones in Europe surged to a record-high level of \u20ac580 in 1Q26,\u201d added Bjorhovde. \u201cThis was largely caused by lower availability of devices costing less than \u20ac200, which made up an all-time low of just 25% of shipments. Additionally, the high-end remained resilient thanks to Apple\u2019s growth. The focus from both vendors and channel partners has shifted from volume to value to deliver results and operational sustainability. Many vendors who normally focus on the mass market segments are increasingly concentrating on the mid-to-high-end, hoping to benefit from less price-sensitive and upgrade-willing buyers.\u201d<\/p>\n<p>\n\u201cThe first quarter of 2026 delivered beyond expectations, but the outlook remains bearish as the rapidly escalating memory bottleneck worsens,\u201d commented Bjorhovde. \u201cOmdia forecasts shipments into Europe to decline 12% in 2026, but the majority of this will come in the second half of the year. We expect inventory levels to remain above normal as long as the trajectory points to future steep price increases. However, a market correction will be inevitable in the mid-term, as it will become beneficial to act cautiously and reduce inventory levels again as memory pricing starts to stabilize. Both vendors and channel partners need to remain highly agile within the evolving market conditions but must ensure that their focus remains upon attracting end-buyers and strengthening their brands for long-term success.\u201d<\/p>\n<table cellspacing=\"0\" class=\"bwblockalignl bwwidth100 bwtablemarginb\">\n<tr>\n<td colspan=\"6\" class=\"bwwidth100 bwtopsingle bwleftsingle bwrightsingle bwpadl0\" rowspan=\"1\">\n<p class=\"bwcellpmargin\"><b>Europe (excl. Russia) smartphone shipments (market share and annual growth)<\/b><\/p>\n<p class=\"bwcellpmargin\"><b>Omdia Smartphone Market Pulse: 1Q26<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwwidth16 bwleftsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>Vendor<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>1Q26<br \/>\n<br \/>shipments (millions)<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>1Q26<br \/>\n<br \/>market share<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>1Q25<br \/>\n<br \/>shipments (millions)<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>1Q25<br \/>\n<br \/>market share<\/b><\/p>\n<\/td>\n<td class=\"bwwidth18 bwrightsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>Annual<br \/>\n<br \/>growth<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwwidth16 bwleftsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>Samsung<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n12.6<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n38%<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n12.2<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n38%<\/p>\n<\/td>\n<td class=\"bwwidth18 bwrightsingle bwpadl0 bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n+3%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwwidth16 bwleftsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>Apple<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n8.8<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n26%<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n8.0<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n25%<\/p>\n<\/td>\n<td class=\"bwwidth18 bwrightsingle bwpadl0 bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n+9%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwwidth16 bwleftsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>Xiaomi<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n4.5<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n14%<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n5.3<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n16%<\/p>\n<\/td>\n<td class=\"bwwidth18 bwrightsingle bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n-15%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwwidth16 bwleftsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>Motorola<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n1.9<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n6%<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n1.7<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n5%<\/p>\n<\/td>\n<td class=\"bwwidth18 bwrightsingle bwpadl0 bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n+17%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwwidth16 bwleftsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>OPPO<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n1.3<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n4%<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n1.2<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n4%<\/p>\n<\/td>\n<td class=\"bwwidth18 bwrightsingle bwpadl0 bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n+9%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwwidth16 bwleftsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>Others<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n4.0<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n12%<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n4.1<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n13%<\/p>\n<\/td>\n<td class=\"bwwidth18 bwrightsingle bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\">\n-2%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwwidth16 bwleftsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignc bwcellpmargin\"><b>Total<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\"><b>33.1<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\"><b>100%<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\"><b>32.4<\/b><\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0 bwpadr0 bwvertalignb bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\"><b>100%<\/b><\/p>\n<\/td>\n<td class=\"bwwidth18 bwrightsingle bwpadl0 bwalignc\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignc\"><b>+2%<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwwidth16 bwleftsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<td class=\"bwwidth16 bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<td class=\"bwwidth18 bwrightsingle bwpadl0\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" class=\"bwwidth65 bwsinglebottom bwleftsingle bwpadl0\" rowspan=\"1\">\n<p class=\"bwcellpmargin\">\nNote: Xiaomi includes Redmi and POCO. OPPO includes realme and OnePlus<br \/>\n<br \/>Percentages may not add up to 100% due to rounding.<br \/>\n<br \/>Source: Omdia Smartphone Horizon Service (sell-in shipments), May 2026<\/p>\n<\/td>\n<td colspan=\"2\" class=\"bwwidth34 bwsinglebottom bwrightsingle bwpadl0\" rowspan=\"1\">\n<p class=\"bwalignr bwcellpmargin\">\n\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><b>ABOUT OMDIA<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54541682&amp;newsitemid=20260526611788&amp;lan=en-US&amp;anchor=Omdia&amp;index=2&amp;md5=8926623ea83167cdedd73095d46abc52\">Omdia<\/a>, part of TechTarget, Inc. d\/b\/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260526611788r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260526611788\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260526611788\/en\/<\/a><\/span><\/p>\n<p>\nFasiha Khan: <a rel=\"nofollow\" href=\"mailto:fasiha.khan@omdia.com\">fasiha.khan@omdia.com<br \/>\n<\/a><br \/>Eric Thoo: <a rel=\"nofollow\" href=\"mailto:eric.thoo@omdia.com\">eric.thoo@omdia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Portugal Poland United States North America United Kingdom Italy Asia Pacific Europe Germany Spain Romania France<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Consumer Electronics Technology Data Analytics Mobile\/Wireless Consulting<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260526611788\/en\/2814652\/3\/Europe_excl_Russia_smartphone_market_shipments_1Q22_to_1Q26.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Europe (excl. Russia) smartphone market shipments, 1Q22 to 1Q26<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260526611788\/en\/2814655\/3\/Europe_excl_Russia_smartphone_market_share_by_vendor_1Q22_to_1Q26.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Europe (excl. Russia), smartphone market share by vendor, 1Q22 to 1Q26<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260526611788\/en\/2814656\/3\/Europe_excl_Russia_smartphone_average-selling-price_ASP_in_Euro_1Q22_to_1Q26.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Europe (excl. Russia), smartphone average-selling-price (ASP) in Euro (\u20ac), 1Q22 to 1Q26<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260526611788\/en\/2526440\/3\/ITTOmdia-Logo-Grad-Indigo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High LONDON&#8211;(BUSINESS WIRE)&#8211; Omdia\u2019s latest research reveals that Europe\u2019s smartphone market (excluding Russia) grew 2% to 33.0 million units in 1Q26, showing resilience amid growing supply-side costs and increasing risks of availability bottlenecks. Healthy end-user demand alongside channel frontloading helped boost the market. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260526611788\/en\/ Europe (excl. Russia) smartphone market shipments, 1Q22 to 1Q26 Key vendor highlights from 1Q26 include: Samsung was Europe\u2019s largest vendor as it grew 3% to 12.6 million units. Effective discounting of the Galaxy A16 4G helped Samsung boost volume, offsetting declines related to the delayed launch of the Galaxy S26, A57 and A37. Apple &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-european-smartphone-market-grows-2-in-1q26-as-prices-hit-record-high\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-966618","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-european-smartphone-market-grows-2-in-1q26-as-prices-hit-record-high\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: European Smartphone Market Grows 2% in 1Q26 as Prices Hit Record High LONDON&#8211;(BUSINESS WIRE)&#8211; Omdia\u2019s latest research reveals that Europe\u2019s smartphone market (excluding Russia) grew 2% to 33.0 million units in 1Q26, showing resilience amid growing supply-side costs and increasing risks of availability bottlenecks. Healthy end-user demand alongside channel frontloading helped boost the market. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260526611788\/en\/ Europe (excl. Russia) smartphone market shipments, 1Q22 to 1Q26 Key vendor highlights from 1Q26 include: Samsung was Europe\u2019s largest vendor as it grew 3% to 12.6 million units. Effective discounting of the Galaxy A16 4G helped Samsung boost volume, offsetting declines related to the delayed launch of the Galaxy S26, A57 and A37. 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Healthy end-user demand alongside channel frontloading helped boost the market. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260526611788\/en\/ Europe (excl. Russia) smartphone market shipments, 1Q22 to 1Q26 Key vendor highlights from 1Q26 include: Samsung was Europe\u2019s largest vendor as it grew 3% to 12.6 million units. Effective discounting of the Galaxy A16 4G helped Samsung boost volume, offsetting declines related to the delayed launch of the Galaxy S26, A57 and A37. 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