\nToday, <\/b>Expedia Group released Unpack \u201926 Summer: The Trends in Travel,<\/a> the latest edition of its industry-leading report, revealing how travel behaviour is shaping summer travel decisions.<\/p>\n
\nDemand for domestic travel is dominating summer vacation planning. Social conversation about domestic vacations has increased by 77% year-over-year globally, and 53% of Canadian travellers are planning a domestic trip this summer.* From major sporting events and concerts to reading escapes and screen-inspired travel, Unpack \u201926 Summer builds on insights from the flagship Unpack \u201926: The Trends in Travel\u2122<\/a> report to highlight where travellers are headed this summer. Each trend is backed by first-party data from Expedia\u00ae, Hotels.com\u00ae, and Vrbo\u00ae as well as insights from travellers and social listening.<\/p>\n \n\u201cThis summer, travel isn\u2019t slowing down \u2014 it\u2019s being reshaped,\u201d said Melanie Fish, Vice President, Global Public Relations, Expedia Group. \u201cAs major global events and rising costs influence decisions, travellers are either staying closer to home or seeking out destinations where they can get more for their money.\u201d<\/p>\n Expedia \u2014 Destinations of the Summer<\/b><\/p>\n \nDomestic travel is shaping up to be the season\u2019s unexpected but understandable travel trend. Rather than far-flung destinations, more travellers are gravitating towards nearby escapes, from beach towns to mountain trails only a short drive or quick flight away. \u200bSearches for Jasper, Alberta have gone up 55% this summer, and interest in local hotspots like Niagara-on-the-lake and Blue Mountains in Ontario have spiked by 25%.<\/p>\n
![\"Logo\"](\"https:\/\/mms.businesswire.com\/media\/20260521222422\/en\/2812370\/3\/EG_Logo.jpg\"){kind=logo}
<\/td>\n<\/tr>\n