{"id":966062,"date":"2026-05-21T13:10:07","date_gmt":"2026-05-21T17:10:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/"},"modified":"2026-05-21T13:10:07","modified_gmt":"2026-05-21T17:10:07","slug":"mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/","title":{"rendered":"MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market<\/b><\/p>\n<p><b>Station Upgrade to Full-Power Broadcast Strengthens EstrellaTV\u2019s Presence in Texas<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMediaCo Holding Inc. (Nasdaq: MDIA) today announced the launch of EstrellaTV on KYVV in San Antonio, marking a significant expansion of the network\u2019s full-power broadcast footprint in one of the nation\u2019s most important Hispanic markets.<\/p>\n<p>\nThe May 19 launch strengthens EstrellaTV\u2019s distribution and positions the network for continued audience and advertising growth across South Texas as the company builds momentum across its national television portfolio.<\/p>\n<p>\n\u201cLaunching EstrellaTV on KYVV TV 10 in San Antonio is another important milestone in our continued growth strategy,\u201d said Luis Fernandez Rocha, SVP Station Group at MediaCo. \u201cSan Antonio is one of the most influential Hispanic markets in the country, and upgrading to full-power distribution significantly expands our ability to serve audiences and advertisers with culturally relevant content and scaled local market solutions. With KYVV TV 10, MediaCo continues to strengthen its presence across key Hispanic markets and now delivers additional full-power must-carry distribution across Top 10 Hispanic DMAs nationwide.\u201d<\/p>\n<p>\nThe move to full-power distribution in San Antonio expands access to EstrellaTV\u2019s growing lineup of entertainment, live sports, news, and culturally resonant programming, including Liga MX coverage featuring Tigres UANL and FC Ju\u00e1rez matches, original entertainment franchises, and daily news programming designed for U.S. Hispanic audiences.<\/p>\n<p>\nThe launch continues MediaCo\u2019s broader expansion strategy as the company grows distribution, strengthens local market presence, and builds on the momentum of EstrellaTV\u2019s audience growth. Season-to-date, EstrellaTV is the fastest-growing Spanish-language broadcast network among Adults 18\u201349 in prime time.<\/p>\n<p><b>About MediaCo<\/b><\/p>\n<p>\nMediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands\u2014including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network\u2014reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America\u2019s growing multicultural audiences.<\/p>\n<p>\nLearn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now%2F%3Futm_source%3Dchatgpt.com&amp;esheet=54539479&amp;newsitemid=20260520113564&amp;lan=en-US&amp;anchor=MediaCo&amp;index=1&amp;md5=405f2b8b3ad35b6df96ec4b93b0a9269\">MediaCo<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260520113564r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260520113564\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260520113564\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<\/b><a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Texas New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Entertainment Communications TV and Radio General Entertainment Media<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260520113564\/en\/2811346\/3\/MEDIACO_LOGO_2026.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market Station Upgrade to Full-Power Broadcast Strengthens EstrellaTV\u2019s Presence in Texas NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA) today announced the launch of EstrellaTV on KYVV in San Antonio, marking a significant expansion of the network\u2019s full-power broadcast footprint in one of the nation\u2019s most important Hispanic markets. The May 19 launch strengthens EstrellaTV\u2019s distribution and positions the network for continued audience and advertising growth across South Texas as the company builds momentum across its national television portfolio. \u201cLaunching EstrellaTV on KYVV TV 10 in San Antonio is another important milestone in our continued growth strategy,\u201d said Luis Fernandez Rocha, SVP Station Group at &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-966062","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market Station Upgrade to Full-Power Broadcast Strengthens EstrellaTV\u2019s Presence in Texas NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA) today announced the launch of EstrellaTV on KYVV in San Antonio, marking a significant expansion of the network\u2019s full-power broadcast footprint in one of the nation\u2019s most important Hispanic markets. The May 19 launch strengthens EstrellaTV\u2019s distribution and positions the network for continued audience and advertising growth across South Texas as the company builds momentum across its national television portfolio. \u201cLaunching EstrellaTV on KYVV TV 10 in San Antonio is another important milestone in our continued growth strategy,\u201d said Luis Fernandez Rocha, SVP Station Group at &hellip; Continue reading &quot;MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T17:10:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260520113564r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market\",\"datePublished\":\"2026-05-21T17:10:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\\\/\"},\"wordCount\":406,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260520113564r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\\\/\",\"name\":\"MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market - 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(Nasdaq: MDIA) today announced the launch of EstrellaTV on KYVV in San Antonio, marking a significant expansion of the network\u2019s full-power broadcast footprint in one of the nation\u2019s most important Hispanic markets. The May 19 launch strengthens EstrellaTV\u2019s distribution and positions the network for continued audience and advertising growth across South Texas as the company builds momentum across its national television portfolio. \u201cLaunching EstrellaTV on KYVV TV 10 in San Antonio is another important milestone in our continued growth strategy,\u201d said Luis Fernandez Rocha, SVP Station Group at &hellip; Continue reading \"MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-21T17:10:07+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260520113564r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market","datePublished":"2026-05-21T17:10:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/"},"wordCount":406,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260520113564r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-launches-estrellatv-on-kyvv-in-san-antonio-expanding-full-power-distribution-in-a-key-hispanic-market\/","name":"MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market - 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