{"id":966045,"date":"2026-05-21T12:16:50","date_gmt":"2026-05-21T16:16:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/"},"modified":"2026-05-21T12:16:50","modified_gmt":"2026-05-21T16:16:50","slug":"informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/","title":{"rendered":"Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA<\/b><\/p>\n<p class=\"bwalignc\"><i>This year\u2019s awards celebrated results-driving teams across 11 different categories<\/i><\/p>\n<p>LONDON &amp; NEWTON, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nInforma TechTarget (Nasdaq: TTGT), an indispensable partner for go-to-market success in the B2B sector, today announced the winners of the 2026 EMEA Archer Awards, the company\u2019s annual awards program that recognizes customers for outstanding go-to-market (GTM) performance. This year\u2019s winners all demonstrated innovation and data-driven excellence over the past 12 months, and they are continuing to drive significant marketing and sales results in partnership with Informa TechTarget.<\/p>\n<p>\n\u201cThis year\u2019s Archer Award winners are true examples of what\u2019s possible when B2B marketing teams apply data and insights and work collaboratively to strengthen brand authority, engage buyer audiences, and drive sales pipeline,\u201d said Jat Hayer, SVP, International GTM at Informa TechTarget, who opened the awards ceremony. \u201cWe are proud to celebrate the incredible outcomes these dynamic leaders are achieving in our industry. Congratulations to all the winners!\u201d<\/p>\n<p>\nAn expert panel evaluated nominations and selected the winners based on criteria established for each category. You can see the full list of this year\u2019s winners <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatechtarget.com%2Farcher-awards%2F&amp;esheet=54540276&amp;newsitemid=20260521955703&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=79f620280f2c0c491a3a113e44e50a43\">here<\/a>, or listed below:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nBest Content Program: <b>Verizon<\/b><\/li>\n<li>\nPartner Marketing Excellence: <b>SAP<\/b><\/li>\n<li>\nSecurity Team of the Year: <b>Rapid7<\/b><\/li>\n<li>\nBest Use of Video for Thought Leadership: <b>SHI<\/b><\/li>\n<li>\nBest Use of Data and Insights for Content Program: <b>ServiceNow<\/b><\/li>\n<li>\nIntent Driven Excellence: <b>Palo Alto Networks<\/b><\/li>\n<li>\nBest Event Amplification Strategy: <b>Amazon Web Services (AWS)<\/b><\/li>\n<li>\nBest Pipeline Generation: <b>Avalara<\/b><\/li>\n<li>\nBest Vertical Campaign: <b>Red Hat<\/b><\/li>\n<li>\nBest Integrated Media Program: <b>Sonatype<\/b><\/li>\n<li>\nDigital Team of the Year: <b>Dell\/WPP<\/b><\/li>\n<\/ul>\n<p>\nThe winners were announced at Informa TechTarget\u2019s STRATA London\u2014a customer event that featured B2B marketing leaders presenting case studies, insights from <i>Computer Weekly\u2019s<\/i> Editor in Chief and noted tech industry expert Bryan Glick, and a keynote address from professional boxer and influencer Shannon Courtenay.<\/p>\n<p>\n&#8220;What an incredible experience it was to spend the morning with a number of our European customers in person, sharing insights and celebrating their successes at the STRATA London event,\u201d added Staci M. Gullotta, CMO of Informa TechTarget, who attended the event. &#8220;It is very inspiring to see firsthand how they are raising the bar for B2B marketing and sales excellence.\u201d<\/p>\n<p>\nFor more information about Informa TechTarget\u2014including its market intelligence and GTM advisory services; expansive network of B2B tech and industry media; comprehensive suite of brand, demand and content solutions; and unique proprietary buyer intent data\u2014visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatechtarget.com%2F&amp;esheet=54540276&amp;newsitemid=20260521955703&amp;lan=en-US&amp;anchor=informatechtarget.com&amp;index=2&amp;md5=856b3aeb565cd1ba592486a0541411bc\">informatechtarget.com<\/a>.<\/p>\n<p><b>About Informa TechTarget<\/b><\/p>\n<p>\nInforma TechTarget informs, influences and connects the world&#8217;s technology buyers and sellers, and aims to be an indispensable partner in driving clients\u2019 go-to-market success. With a vast reach of over 220 highly targeted technology-specific digital properties and approximately 58 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.<\/p>\n<p>\nAs a leading provider of market intelligence, industry journalism, brand and demand marketing solutions, content strategy and creation, and exclusive buyer intent data, we deliver expert-led, data-driven, and digitally enabled services that create significant impact and measurable outcomes for our clients. All of this is underpinned by a unique audience data ecosystem and fueled by buyer insights and expertise.<\/p>\n<p>\nInforma TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatechtarget.com%2F&amp;esheet=54540276&amp;newsitemid=20260521955703&amp;lan=en-US&amp;anchor=informatechtarget.com&amp;index=3&amp;md5=9800a8ca7442c4c0fece406135dd7cd5\">informatechtarget.com<\/a> and follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finformatechtarget%2F&amp;esheet=54540276&amp;newsitemid=20260521955703&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=4&amp;md5=2f01eb62f24035e145e806cbf687d46c\">LinkedIn<\/a>.<\/p>\n<p><i>\u00a9 2026 TechTarget, Inc. d\/b\/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260521955703r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260521955703\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260521955703\/en\/<\/a><\/span><\/p>\n<p><b>Media:<br \/>\n<\/b><br \/>Theresa Tepper<br \/>\n<br \/>Public Relations<br \/>\n<br \/>Informa TechTarget<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Theresa.Tepper@informatechtarget.com\">Theresa.Tepper@informatechtarget.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts Europe United States United Kingdom North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Publishing Security Marketing Advertising Telecommunications Communications Internet Data Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260521955703\/en\/2395614\/3\/ITechTarget-Logo-Sp-Grad-Indigo_rgb_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA This year\u2019s awards celebrated results-driving teams across 11 different categories LONDON &amp; NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211; Informa TechTarget (Nasdaq: TTGT), an indispensable partner for go-to-market success in the B2B sector, today announced the winners of the 2026 EMEA Archer Awards, the company\u2019s annual awards program that recognizes customers for outstanding go-to-market (GTM) performance. This year\u2019s winners all demonstrated innovation and data-driven excellence over the past 12 months, and they are continuing to drive significant marketing and sales results in partnership with Informa TechTarget. \u201cThis year\u2019s Archer Award winners are true examples of what\u2019s possible when B2B marketing teams apply data and insights and work collaboratively to strengthen brand authority, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-966045","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA This year\u2019s awards celebrated results-driving teams across 11 different categories LONDON &amp; NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211; Informa TechTarget (Nasdaq: TTGT), an indispensable partner for go-to-market success in the B2B sector, today announced the winners of the 2026 EMEA Archer Awards, the company\u2019s annual awards program that recognizes customers for outstanding go-to-market (GTM) performance. This year\u2019s winners all demonstrated innovation and data-driven excellence over the past 12 months, and they are continuing to drive significant marketing and sales results in partnership with Informa TechTarget. \u201cThis year\u2019s Archer Award winners are true examples of what\u2019s possible when B2B marketing teams apply data and insights and work collaboratively to strengthen brand authority, &hellip; Continue reading &quot;Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T16:16:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260521955703r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA\",\"datePublished\":\"2026-05-21T16:16:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\\\/\"},\"wordCount\":634,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260521955703r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\\\/\",\"name\":\"Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/","og_locale":"en_US","og_type":"article","og_title":"Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA - Market Newsdesk","og_description":"Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA This year\u2019s awards celebrated results-driving teams across 11 different categories LONDON &amp; NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211; Informa TechTarget (Nasdaq: TTGT), an indispensable partner for go-to-market success in the B2B sector, today announced the winners of the 2026 EMEA Archer Awards, the company\u2019s annual awards program that recognizes customers for outstanding go-to-market (GTM) performance. This year\u2019s winners all demonstrated innovation and data-driven excellence over the past 12 months, and they are continuing to drive significant marketing and sales results in partnership with Informa TechTarget. \u201cThis year\u2019s Archer Award winners are true examples of what\u2019s possible when B2B marketing teams apply data and insights and work collaboratively to strengthen brand authority, &hellip; Continue reading \"Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-21T16:16:50+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260521955703r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA","datePublished":"2026-05-21T16:16:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/"},"wordCount":634,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260521955703r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-2026-archer-award-winners-for-gtm-excellence-in-emea\/","name":"Informa TechTarget Announces 2026 Archer Award Winners for GTM Excellence in EMEA - 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