{"id":965973,"date":"2026-05-21T09:59:23","date_gmt":"2026-05-21T13:59:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/"},"modified":"2026-05-21T09:59:23","modified_gmt":"2026-05-21T13:59:23","slug":"ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/","title":{"rendered":"Ethos Partners with Baseball Legend David Ortiz to Champion Life Insurance as a Family Financial Essential"},"content":{"rendered":"<h2>\nNew campaign draws on Ortiz\u2019s deeply personal losses\u2014and his own near-death experience\u2014to inspire families to protect what matters most<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">AUSTIN, Texas, May  21, 2026  (GLOBE NEWSWIRE) &#8212; Ethos, a leading life insurance technology company on a mission to democratize access to life insurance, today announced a new partnership with baseball icon and 3x world champion David Ortiz. In a new campaign, Ortiz will share his profoundly personal story to help raise awareness about why life insurance can be an essential part of every family\u2019s financial protection plan\u2014and how Ethos makes getting that coverage simple, fast, and accessible.<\/p>\n<p>\n        <em>\u201cI\u2019ve lost people I love more than anything, and I\u2019ve almost lost my own life,\u201d said David Ortiz. \u201cWhen you go through something like that, you stop thinking about tomorrow and start thinking about the people who depend on you. Life insurance is how you protect them. Ethos makes it so easy to get covered\u2014no excuses, no delays. That\u2019s something every family deserves.\u201d<\/em>\n      <\/p>\n<p>Ortiz\u2019s story is a powerful reminder about the importance of being prepared and protecting your family. According to the 2025 LIMRA Insurance Barometer Study, Nearly 100 million<sup>1<\/sup> American adults are either uninsured or underinsured, a sobering reminder that too many families may not be fully prepared for the unexpected. <\/p>\n<p>\n        <em>\u201cDavid\u2019s story is one of resilience, loss, and hard-won perspective,\u201d said Prassath Leelakrishnan, Chief Growth Officer at Ethos. \u201cHe has lived through the kind of moments that make the importance of life insurance undeniable. At Ethos, we believe every family deserves access to coverage that is simple to secure and affordable. Partnering with David Ortiz gives us a powerful way to reach families and help them take action.\u201d<\/em>\n      <\/p>\n<p>Through his partnership with Ethos, Ortiz is lending his voice to a national campaign centered on education and action. In the television spots, Ortiz speaks directly to consumers about why life insurance is a cornerstone of family financial planning\u2014and how Ethos makes it easier to get covered in minutes, not months.<\/p>\n<p>By offering a modern, fully digital experience with no medical exams and just a few simple health questions, the Ethos platform eliminates the long applications, confusing paperwork, and lengthy wait times that may have historically been barriers for many.<\/p>\n<p>Ethos is committed to using technology to make life insurance simple and accessible for millions of families, while empowering insurance carriers to modernize distribution through its digital-first platform. By partnering with a trusted and beloved figure like David Ortiz, Ethos aims to spark meaningful conversations about financial protection, peace of mind, and long-term security\u2014and to inspire families to take a step they may too often put off.<\/p>\n<p>The Ethos and David Ortiz campaign will air nationally across television and digital platforms, reinforcing a shared commitment to helping families prepare for life\u2019s uncertainties.<\/p>\n<p>For more information about Ethos and its partnership with David Ortiz, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6WNt1_Yi01Hhg8ob2X5EMdykWzN3uuuifvmYbL6udAaS2zhu8ppwiUxdro9bK4J3Y9xjkmrq46Gxz1mS52zpeA==\" rel=\"nofollow\" target=\"_blank\"><strong><u>www.ethos.com<\/u><\/strong><\/a>.<\/p>\n<p>\n        <strong>About Ethos<\/strong>\n      <\/p>\n<p>Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Through its platform, Ethos is redefining how life insurance is bought, sold, and underwritten. Learn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-cxfgV8dNfXyYtW8QzwK4VmQ7avXF1EtOmF2xp9M7uHMTlz_KPGaf5q9N5dJaM3F4q-MY71TUc2NcIj1Grvuig==\" rel=\"nofollow\" target=\"_blank\"><u>ethos.com<\/u><\/a>.<\/p>\n<p>\n        <strong>About David Ortiz<\/strong>\n      <\/p>\n<p>David Ortiz is a three-time World Series champion, ten-time MLB All-Star, and Baseball Hall of Fame inductee who spent the most celebrated years of his career with the Boston Red Sox. Known to fans worldwide as \u201cBig Papi,\u201d Ortiz is revered not only for his legendary performances on the field but for his resilience and heart off it. In 2019, Ortiz survived a life-threatening shooting in the Dominican Republic, an ordeal that deepened his commitment to family and preparedness. Having experienced profound personal loss throughout his life\u2014including the deaths of both of his parents\u2014Ortiz brings authentic, hard-earned conviction to his advocacy for life insurance as a fundamental part of family financial protection.<\/p>\n<p align=\"left\">\n        <strong>Forward-Looking Statements<\/strong><br \/>\n        <br \/>This press release contains &#8220;forward-looking statements&#8221; within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are often identified by words such as \u201canticipate,\u201d \u201cbelieve,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201cplan,\u201d \u201cproject,\u201d \u201cwill,\u201d or similar expressions and include, but are not limited to, statements regarding the expected benefits of Ethos partnership with David Ortiz , including the anticipated synergy of the Ethos and David Ortiz campaign and Ethos\u2019 platform, and any other statements that are not historical facts. These forward-looking statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially, including risks described in the &#8220;Risk Factors&#8221; section of Ethos&#8217; Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2026 filed with the Securities and Exchange Commission (\u201cSEC\u201d) on May 8, 2026 and in other reports Ethos files from time to time with the SEC. Except as required by law, Ethos undertakes no obligation, and does not intend, to update these forward-looking statements.<\/p>\n<p>\n        <strong>Media Contact:<\/strong>\n      <\/p>\n<p>Allyson Savage<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nx67LTWRYvq3sNNdP1x7FZk3jQ6_YOKTZPQuuei0zBk8niPwOSv6zSFQIHWiCicyYk0kr83qx7aektb1GW1OEA6fIcpLihdA1rTn0ovB6gkSTAiU0mn2AilQGDD0KrLY\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <u>Allyson.savage@ethos.com<\/u><br \/>\n        <\/a>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tC3qr4Z-V2QANp8cMPbmewn6qaZQfdppTGW6yCBufR_3C5BRY8ZqQ1bJUoo7tn_vwuWvhA9KM8TAF3tc6ppzuPdYfWuFlwEIKl-zEjYX0WXIYcvy3wuGWooVwJGsmYPYFr95hU3aumepSbeqQtVBRhrFOZQ0Y7X88PeRcsFGqxWDnsA51_fNyPDuJq6vnpzdfCxr82L_KsnzZEZwpGJfGy4PU1W8RzJqoAWjBd60Uw5jllRyDdHeaHpW6mTeDYiOYG0PnvsgEYx2v7iifW285A==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/16e1f3c7-b08d-4d6c-ab81-794d309c4a8c<\/a>\n      <\/p>\n<hr \/>\n<p>\n        <sup><br \/>\n          <sup>1<\/sup><br \/>\n        <\/sup><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9g397QDmQSaZcKwyJXDoWfeYMHYgdsay6iOYuie1EVIzEF6l8B4E7Ii6rpDDpyhpnVy35xY_tMBz4q9FcGpRctfAkCH7s4ULxmIRuSRLg7spVTVurXR218u8i0qoHrOZwG0HD3ffHCugh8Nva4itamoHlADcZBNrQga9wqw-PoSw6qZlJrA7Xvtq1I-7ARDH03t9d20RvagMobhuCsaMFAQq4NkKu0ZQLqIktJaeh3Mf5jRZ4lUvwn2wu6-LZu0UPzVATihZAsNk8pR6Lc5wGx5vnqVoqA-jZWHS1KXR7zWDJnNL25MXZ1t55p59t56TEOPnTB1m-1cVp03vMGpoFw==\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <u> LIMRA and Life Happens 2025 Insurance Barometer Study<\/u><br \/>\n        <\/a>\n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcyNDQ4MiM3NjE0ODk3IzIzMDM0Nzg=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NWJjNTZlOGItNGUyYS00MGIxLThkOGUtY2E0MTQ4MzM2MmI5LTEzMTUwMjgtMjAyNi0wNS0yMS1lbg==\/tiny\/Ethos-Technologies-Inc.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New campaign draws on Ortiz\u2019s deeply personal losses\u2014and his own near-death experience\u2014to inspire families to protect what matters most AUSTIN, Texas, May 21, 2026 (GLOBE NEWSWIRE) &#8212; Ethos, a leading life insurance technology company on a mission to democratize access to life insurance, today announced a new partnership with baseball icon and 3x world champion David Ortiz. In a new campaign, Ortiz will share his profoundly personal story to help raise awareness about why life insurance can be an essential part of every family\u2019s financial protection plan\u2014and how Ethos makes getting that coverage simple, fast, and accessible. \u201cI\u2019ve lost people I love more than anything, and I\u2019ve almost lost my own life,\u201d said David Ortiz. \u201cWhen you go through something &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ethos Partners with Baseball Legend David Ortiz to Champion Life Insurance as a Family Financial Essential&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-965973","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ethos Partners with Baseball Legend David Ortiz to Champion Life Insurance as a Family Financial Essential - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ethos Partners with Baseball Legend David Ortiz to Champion Life Insurance as a Family Financial Essential - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New campaign draws on Ortiz\u2019s deeply personal losses\u2014and his own near-death experience\u2014to inspire families to protect what matters most AUSTIN, Texas, May 21, 2026 (GLOBE NEWSWIRE) &#8212; Ethos, a leading life insurance technology company on a mission to democratize access to life insurance, today announced a new partnership with baseball icon and 3x world champion David Ortiz. In a new campaign, Ortiz will share his profoundly personal story to help raise awareness about why life insurance can be an essential part of every family\u2019s financial protection plan\u2014and how Ethos makes getting that coverage simple, fast, and accessible. \u201cI\u2019ve lost people I love more than anything, and I\u2019ve almost lost my own life,\u201d said David Ortiz. \u201cWhen you go through something &hellip; Continue reading &quot;Ethos Partners with Baseball Legend David Ortiz to Champion Life Insurance as a Family Financial Essential&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T13:59:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcyNDQ4MiM3NjE0ODk3IzIzMDM0Nzg=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Ethos Partners with Baseball Legend David Ortiz to Champion Life Insurance as a Family Financial Essential\",\"datePublished\":\"2026-05-21T13:59:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\\\/\"},\"wordCount\":914,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTcyNDQ4MiM3NjE0ODk3IzIzMDM0Nzg=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\\\/\",\"name\":\"Ethos Partners with Baseball Legend David Ortiz to Champion Life Insurance as a Family Financial Essential - 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In a new campaign, Ortiz will share his profoundly personal story to help raise awareness about why life insurance can be an essential part of every family\u2019s financial protection plan\u2014and how Ethos makes getting that coverage simple, fast, and accessible. \u201cI\u2019ve lost people I love more than anything, and I\u2019ve almost lost my own life,\u201d said David Ortiz. \u201cWhen you go through something &hellip; Continue reading \"Ethos Partners with Baseball Legend David Ortiz to Champion Life Insurance as a Family Financial Essential\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-21T13:59:23+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcyNDQ4MiM3NjE0ODk3IzIzMDM0Nzg=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Ethos Partners with Baseball Legend David Ortiz to Champion Life Insurance as a Family Financial Essential","datePublished":"2026-05-21T13:59:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/"},"wordCount":914,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcyNDQ4MiM3NjE0ODk3IzIzMDM0Nzg=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/ethos-partners-with-baseball-legend-david-ortiz-to-champion-life-insurance-as-a-family-financial-essential\/","name":"Ethos Partners with Baseball Legend David Ortiz to Champion Life Insurance as a Family Financial Essential - 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