{"id":965889,"date":"2026-05-21T09:03:15","date_gmt":"2026-05-21T13:03:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\/"},"modified":"2026-05-21T09:03:15","modified_gmt":"2026-05-21T13:03:15","slug":"native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\/","title":{"rendered":"Native Redefines Care for Sensitive Skin with New Expert-Developed \u201cSensitive Series\u201d Collection"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Native Redefines Care for Sensitive Skin with New Expert-Developed \u201cSensitive Series\u201d Collection<\/b><\/p>\n<p class=\"bwalignc\"><i>The new collection features clean, effective formulas and hypoallergenic fragrances developed in collaboration with allergists, biologists, and dermatologists to prove that sensitive skin doesn\u2019t have to be scentless.<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNative, the personal care brand celebrated for its clean, simple, and effective formulas, announces the launch of the Sensitive Series. This new head-to-toe collection is specifically designed for those with sensitive skin who refuse to compromise on a sensorial, scented experience. Developed in collaboration with a cross-functional team of allergists, biologists, and dermatologists, the Sensitive Series pairs high-performance ingredients with hypoallergenic fragrances designed to be suitable for sensitive skin, while delivering a thoughtfully crafted sensorial scent experience.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260521895941\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260521895941\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260521895941\/en\/2811065\/4\/Shot_29_Group_Shot_Mixed_0712_HeroAltFINAL.jpg\" alt=\"Sensitive Series Collection\" \/><\/p>\n<p style=\"font-size:85%\">Sensitive Series Collection<\/p>\n<\/div>\n<p>\nThe Native Sensitive Series reimagines care for sensitive skin, blending expert-developed, hypoallergenic fragrances with formulas that help support the skin and hair moisture barrier, proving that sensitive skin doesn\u2019t have to be scentless. Each product includes naturally-derived ceramides in a formula to help restore the moisture barrier while delivering the clean, effective performance Native is known for. The Sensitive Series Unscented Body Lotion and Body Cream have been awarded the National Eczema Association Seal of Acceptance\u2122, recognizing these formulas as suitable for those with eczema and sensitive skin.<\/p>\n<p>\nWith elevated scents and dermatologist-tested reliability, the Sensitive Series expands Native\u2019s portfolio and reinforces its commitment to making high-quality personal care accessible and enjoyable for everyone.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAvailable Hypoallergenic Scents:<\/p>\n<ul class=\"bwlistcircle\">\n<li><b>Bare Vanilla<\/b>: A soft, comforting, and creamy classic.\n<\/li>\n<li><b>Bare Coconut<\/b>: A tropical, sun-drenched escape.\n<\/li>\n<li><b>Bare Jasmine<\/b>: A light, refreshing, and sophisticated floral.\n<\/li>\n<li><b>Bare Melon<\/b>: A bright, juicy, and crisp fruit scent.\n<\/li>\n<li><b>Unscented<\/b>: The ultimate minimalist essential for fragrance-free care.\n<\/li>\n<\/ul>\n<\/li>\n<li>\nCategories Include:<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nSensitive Series Body Wash: Soothing, 24-hour hydrating formulas that cleanse without stripping<\/p>\n<\/li>\n<li>\nSensitive Series Body Lotion &amp; Body Cream: Delivers 48-hour hydration powered by Vitamin B3 and real shea butter. The Unscented formulas proudly bear the National Eczema Association Seal of Acceptance\u2122.<\/p>\n<\/li>\n<li>\nSensitive Series Shampoo &amp; Conditioner: Formulated with naturally-derived ceramides to protect the scalp while offering targeted systems for different hair needs. Available in Hydrating Bare Coconut, Restoring Bare Melon, and Balancing Bare Vanilla to deliver targeted moisture, strength, and scalp care.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\nKey Benefits Include:<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nExpert-Developed: Created in collaboration with allergists, biologists, and dermatologists.<\/p>\n<\/li>\n<li>\nSeal of Acceptance: Unscented moisturizing formulas are recognized by the National Eczema Association.<\/p>\n<\/li>\n<li>\nHypoallergenic Fragrances: Free from 81 known fragrance allergens and crafted with fewer than 10 ingredients.<\/p>\n<\/li>\n<li>\nBarrier Support: Powerful base formulas infused with naturally-derived ceramides to help strengthen and support the skin and hair\u2019s moisture barrier.<\/p>\n<\/li>\n<li>\nClean Transparency: All items rank &#8220;Green\/Excellent&#8221; on the Yuka app.<\/p>\n<\/li>\n<li>\nNative Standards: Vegan, cruelty-free, and formulated without sulfates, silicones, parabens, dyes, phthalates, MIT, or petrolatum.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\nHero Formula Features:<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nNaturally-Derived Ceramides: Precision-fermented ingredients that mimic the skin\u2019s natural lipids.<\/p>\n<\/li>\n<li>\nSensitive-Safe Hair Care: Sulfate-free and silicone-free systems that treat the scalp with care.<\/p>\n<\/li>\n<li>\nMinimal Ingredient Philosophy: Thoughtfully selected ingredients designed for daily, worry-free use.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\nConsumers are increasingly seeking personal care that prioritizes skin health without sacrificing the sensory joy of a great scent. Native developed the Sensitive Series to bridge this gap, combining science-backed safety with transportive fragrances that bring a sense of luxury to sensitive skin routines.<\/p>\n<p>\n\u201cAt Native, we believe that just one expert isn\u2019t enough when you have sensitive skin,\u201d said Christopher Talbott, Chief Executive Officer at Native. \u201cWith the Sensitive Series, we brought together a team of specialists to ensure our formulas were not only effective but worry-free. We wanted to give our consumers the confidence to set their skin and senses free, proving that &#8216;sensitive&#8217; doesn\u2019t have to mean &#8216;scentless.&#8217;\u201d<\/p>\n<p>\nThe Native Sensitive Series is available now at:<\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nativecos.com%2Fpages%2Fsensitive-series&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.nativecos.com%2Fpages%2Fsensitive-series&amp;index=1&amp;md5=72fb60b5ef9bbab683da055ca2fa82a2\">https:\/\/www.nativecos.com\/pages\/sensitive-series<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.target.com%2Fp%2Fnative-sensitive-series-collection%2F-%2FA-1009299540&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=Target&amp;index=2&amp;md5=c28ac0fe7a1eb972d523d1f8aa09c6dc\">Target<\/a><\/li>\n<li>\nSuggested retail prices for the collection are $16.00 per item.<\/p>\n<\/li>\n<\/ul>\n<p><b>About Native<\/b><\/p>\n<p>\nFounded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand\u2019s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=3&amp;md5=84c35e6d1dcc307f50bef6f3d8e5ef4b\">nativecos.com<\/a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=Native&amp;index=4&amp;md5=892ad72dc582d8f028362cac6fc79b8f\">Native<\/a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=923b139f4e64da98b2211a544bceeb3e\">TikTok<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=c4e997ec1edc962cca186e7e469224c6\">Instagram<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54539130&amp;newsitemid=20260521895941&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=9a4678a8b225102686f16145cba1708e\">Facebook<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260521895941r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260521895941\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260521895941\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Autumn Communications, <a rel=\"nofollow\" href=\"mailto:native@autumncommunications.com\">native@autumncommunications.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California Ohio<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Men Online Retail Family Supermarket Department Stores Consumer Convenience Store Teens Cosmetics Retail Other Consumer Women Home Goods<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260521895941\/en\/2811065\/3\/Shot_29_Group_Shot_Mixed_0712_HeroAltFINAL.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Sensitive Series Collection<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260521895941\/en\/2811064\/3\/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Native Redefines Care for Sensitive Skin with New Expert-Developed \u201cSensitive Series\u201d Collection The new collection features clean, effective formulas and hypoallergenic fragrances developed in collaboration with allergists, biologists, and dermatologists to prove that sensitive skin doesn\u2019t have to be scentless. SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Native, the personal care brand celebrated for its clean, simple, and effective formulas, announces the launch of the Sensitive Series. This new head-to-toe collection is specifically designed for those with sensitive skin who refuse to compromise on a sensorial, scented experience. Developed in collaboration with a cross-functional team of allergists, biologists, and dermatologists, the Sensitive Series pairs high-performance ingredients with hypoallergenic fragrances designed to be suitable for sensitive skin, while delivering a thoughtfully crafted sensorial scent experience. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Native Redefines Care for Sensitive Skin with New Expert-Developed \u201cSensitive Series\u201d Collection&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-965889","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Native Redefines Care for Sensitive Skin with New Expert-Developed \u201cSensitive Series\u201d Collection - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native Redefines Care for Sensitive Skin with New Expert-Developed \u201cSensitive Series\u201d Collection - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Native Redefines Care for Sensitive Skin with New Expert-Developed \u201cSensitive Series\u201d Collection The new collection features clean, effective formulas and hypoallergenic fragrances developed in collaboration with allergists, biologists, and dermatologists to prove that sensitive skin doesn\u2019t have to be scentless. SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Native, the personal care brand celebrated for its clean, simple, and effective formulas, announces the launch of the Sensitive Series. This new head-to-toe collection is specifically designed for those with sensitive skin who refuse to compromise on a sensorial, scented experience. Developed in collaboration with a cross-functional team of allergists, biologists, and dermatologists, the Sensitive Series pairs high-performance ingredients with hypoallergenic fragrances designed to be suitable for sensitive skin, while delivering a thoughtfully crafted sensorial scent experience. &hellip; Continue reading &quot;Native Redefines Care for Sensitive Skin with New Expert-Developed \u201cSensitive Series\u201d Collection&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T13:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260521895941\/en\/2811065\/4\/Shot_29_Group_Shot_Mixed_0712_HeroAltFINAL.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Native Redefines Care for Sensitive Skin with New Expert-Developed \u201cSensitive Series\u201d Collection\",\"datePublished\":\"2026-05-21T13:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\\\/\"},\"wordCount\":806,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260521895941\\\/en\\\/2811065\\\/4\\\/Shot_29_Group_Shot_Mixed_0712_HeroAltFINAL.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/native-redefines-care-for-sensitive-skin-with-new-expert-developed-sensitive-series-collection\\\/\",\"name\":\"Native Redefines Care for Sensitive Skin with New Expert-Developed \u201cSensitive Series\u201d Collection - 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