{"id":965735,"date":"2026-05-21T07:34:01","date_gmt":"2026-05-21T11:34:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/deepintent-becomes-first-healthcare-dsp-to-integrate-optimizerxs-authenticated-ehr-network\/"},"modified":"2026-05-21T07:34:01","modified_gmt":"2026-05-21T11:34:01","slug":"deepintent-becomes-first-healthcare-dsp-to-integrate-optimizerxs-authenticated-ehr-network","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/deepintent-becomes-first-healthcare-dsp-to-integrate-optimizerxs-authenticated-ehr-network\/","title":{"rendered":"DeepIntent Becomes First Healthcare DSP to Integrate OptimizeRx\u2019s Authenticated EHR Network"},"content":{"rendered":"

\nPowered by OptimizeRx\u2019s new programmatic infrastructure, collaboration expands access to premium point of care inventory for life sciences marketers
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WALTHAM, Mass., May 21, 2026 (GLOBE NEWSWIRE) — OptimizeRx Corp. (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare providers (HCPs) and patients at the most important decision points, today announced that\u00a0DeepIntent<\/u><\/a>, the leading healthcare demand-side platform (DSP), will be the first DSP to integrate OptimizeRx\u2019s proprietary electronic health record (EHR) network into its healthcare advertising platform.<\/p>\n

By combining OptimizeRx\u2019s authenticated EHR network with DeepIntent\u2019s healthcare-first DSP capabilities, this collaboration gives life sciences marketers an easier way to activate advertising within HCP workflows, using the same programmatic tools they already rely on for digital media buying. This collaboration also reflects the growing demand for privacy-safe advertising solutions tied to real clinical workflows.<\/p>\n

\u201cOur integration with DeepIntent makes validated EHR inventory easier to activate within a platform our clients already trust and value,\u201d said Steve Silvestro, Chief Executive Officer at OptimizeRx. \u201cAs we expand programmatic access to our authenticated EHR network, our focus is helping more brands deliver measurable point of care engagement.\u201d<\/p>\n

\n Bringing Programmatic Buying into the Clinical Workflow<\/strong>\n <\/p>\n

As healthcare marketers navigate growing signal loss, tighter privacy standards, and other limitations across traditional open-web advertising, demand is growing for more deterministic, measurable ways to reach providers at clinically relevant moments.<\/p>\n

Building on DeepIntent\u2019s existing point of care and omnichannel capabilities, the OptimizeRx integration enables life science marketers to:<\/p>\n