{"id":965708,"date":"2026-05-21T07:05:28","date_gmt":"2026-05-21T11:05:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/att-launches-build-a-plan-a-fully-customizable-wireless-experience-where-customers-control-what-they-pay-for\/"},"modified":"2026-05-21T07:05:28","modified_gmt":"2026-05-21T11:05:28","slug":"att-launches-build-a-plan-a-fully-customizable-wireless-experience-where-customers-control-what-they-pay-for","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/att-launches-build-a-plan-a-fully-customizable-wireless-experience-where-customers-control-what-they-pay-for\/","title":{"rendered":"AT&amp;T Launches Build-A-Plan: A Fully Customizable Wireless Experience Where Customers Control What They Pay for"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <i>New plan empowers customers to adjust their plan month to month based on their budget and needs\u2014backed by the strength of America&#8217;s largest wireless network<sup>1<\/sup><\/i>\n      <\/p>\n<p>\n        <b>Key Takeaways<\/b>:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>More Choice:<\/b> Build-A-Plan<sup>SM <\/sup>gives customers the ability to personalize their wireless plan to match their needs and their budget.<\/li>\n<li>\n          <b>More Control:<\/b> The plan allows for flexibility, giving customers the option to add or remove services at any time depending on their needs.<\/li>\n<li>\n          <b>More Value: <\/b>Customers can connect with confidence to America&#8217;s largest wireless network,<sup>1<\/sup> now with the lowest entry price compared to T-Mobile and Verizon.<\/li>\n<\/ul>\n<p>\n        <span class=\"legendSpanClass\">DALLAS<\/span>, <span class=\"legendSpanClass\">May 21, 2026<\/span> \/PRNewswire\/ &#8212;<\/p>\n<p>\n        <b>What&#8217;s new:<\/b> AT&amp;T is launching Build-A-Plan, a new wireless plan designed to give customers more choice, control, and value. Beginning May 27, Build-A-Plan customers can connect to America&#8217;s largest wireless network<sup>1<\/sup> starting at $15.00 a month<sup>2<\/sup> and adjust their plan month to month to better match their budget, lifestyle, and connectivity needs.<\/p>\n<p>\n        <b>Why it matters:<\/b> Consumers increasingly demand services that provide financial flexibility. Build-A-Plan delivers exactly that, with a more personalized approach to wireless. Whether customers want to prioritize affordability one month or add more features and data the next, we are making it easy for our customers to adapt without being locked into a one-size-fits-all approach.<\/p>\n<p>\n        <b>Quotable:<br \/><\/b>&#8220;Customers want plans that fit their lives. Other carriers offer structured, one-size-fits-all plans bundled with extra services that customers aren&#8217;t asking for while calling it &#8216;savings&#8217;,&#8221; said <b>Jenifer Robertson, executive vice president and general manager, AT&amp;T Consumer<\/b>. &#8220;By giving our customers the freedom to tailor their wireless service month to month, we are giving them an affordable way to connect to America&#8217;s largest wireless network and still control their budget. It is a win-win.&#8221;<\/p>\n<p>\n        <b>The details: <\/b>Starting May 27, Build-A-Plan will be available online: <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4693897-1&amp;h=3930961594&amp;u=https%3A%2F%2Fwww.att.com%2Fplans%2Fbuild-a-plan%2F&amp;a=https%3A%2F%2Fwww.att.com%2Fplans%2Fbuild-a-plan%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.att.com\/plans\/build-a-plan\/<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5436\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2984968\/ATT_Build_a_plan.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2984968\/ATT_Build_a_plan.jpg\" title=\"\" alt=\"\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\"><br \/>\n                  <sup>1<\/sup> Compares cellular networks, excluding satellite.<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\"><br \/>\n                  <sup>2<\/sup> Plus taxes &amp; fees. Limit one line. Must bring unlocked, eSIM-capable phone. <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4693897-1&amp;h=1778236961&amp;u=https%3A%2F%2Fwww.att.com%2Fplans%2Fbuild-a-plan%2F&amp;a=See+details\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">See details<\/a><\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\n        <b>About AT&amp;T<br \/><\/b>We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 150 years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&amp;T Inc. (<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4693897-1&amp;h=1162851898&amp;u=https%3A%2F%2Finvestors.att.com%2F&amp;a=NYSE%3AT\" target=\"_blank\" rel=\"nofollow\">NYSE:T<\/a>), please visit us at\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4693897-1&amp;h=2473435702&amp;u=https%3A%2F%2Fabout.att.com%2F&amp;a=about.att.com.\" target=\"_blank\" rel=\"nofollow\">about.att.com.<\/a>\u00a0Investors can learn more at\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4693897-1&amp;h=3212047872&amp;u=https%3A%2F%2Finvestors.att.com%2F&amp;a=investors.att.com.\" target=\"_blank\" rel=\"nofollow\">investors.att.com.<\/a><\/p>\n<p>\u00a9 2026 AT&amp;T Intellectual Property. All rights reserved. AT&amp;T and the Globe logo are registered trademarks of AT&amp;T Intellectual Property.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2463\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1672090\/AT_T_Logo_V1.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1672090\/AT_T_Logo_V1.jpg\" title=\"AT&amp;T Inc. logo (PRNewsfoto\/AT&amp;T Communications)\" alt=\"AT&amp;T Inc. logo (PRNewsfoto\/AT&amp;T Communications)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=DA65030&amp;sd=2026-05-21\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/att-launches-build-a-plan-a-fully-customizable-wireless-experience-where-customers-control-what-they-pay-for-302778872.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/att-launches-build-a-plan-a-fully-customizable-wireless-experience-where-customers-control-what-they-pay-for-302778872.html<\/a><\/p>\n<p>SOURCE AT&amp;T<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=DA65030&amp;Transmission_Id=202605210700PR_NEWS_USPR_____DA65030&amp;DateId=20260521\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire New plan empowers customers to adjust their plan month to month based on their budget and needs\u2014backed by the strength of America&#8217;s largest wireless network1 Key Takeaways: More Choice: Build-A-PlanSM gives customers the ability to personalize their wireless plan to match their needs and their budget. More Control: The plan allows for flexibility, giving customers the option to add or remove services at any time depending on their needs. More Value: Customers can connect with confidence to America&#8217;s largest wireless network,1 now with the lowest entry price compared to T-Mobile and Verizon. DALLAS, May 21, 2026 \/PRNewswire\/ &#8212; What&#8217;s new: AT&amp;T is launching Build-A-Plan, a new wireless plan designed to give customers more choice, control, and value. Beginning &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/att-launches-build-a-plan-a-fully-customizable-wireless-experience-where-customers-control-what-they-pay-for\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;AT&amp;T Launches Build-A-Plan: A Fully Customizable Wireless Experience Where Customers Control What They Pay for&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-965708","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AT&amp;T Launches Build-A-Plan: A Fully Customizable Wireless Experience Where Customers Control What They Pay for - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/att-launches-build-a-plan-a-fully-customizable-wireless-experience-where-customers-control-what-they-pay-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AT&amp;T Launches Build-A-Plan: A Fully Customizable Wireless Experience Where Customers Control What They Pay for - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire New plan empowers customers to adjust their plan month to month based on their budget and needs\u2014backed by the strength of America&#8217;s largest wireless network1 Key Takeaways: More Choice: Build-A-PlanSM gives customers the ability to personalize their wireless plan to match their needs and their budget. More Control: The plan allows for flexibility, giving customers the option to add or remove services at any time depending on their needs. More Value: Customers can connect with confidence to America&#8217;s largest wireless network,1 now with the lowest entry price compared to T-Mobile and Verizon. DALLAS, May 21, 2026 \/PRNewswire\/ &#8212; What&#8217;s new: AT&amp;T is launching Build-A-Plan, a new wireless plan designed to give customers more choice, control, and value. 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More Control: The plan allows for flexibility, giving customers the option to add or remove services at any time depending on their needs. More Value: Customers can connect with confidence to America&#8217;s largest wireless network,1 now with the lowest entry price compared to T-Mobile and Verizon. DALLAS, May 21, 2026 \/PRNewswire\/ &#8212; What&#8217;s new: AT&amp;T is launching Build-A-Plan, a new wireless plan designed to give customers more choice, control, and value. 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