{"id":965261,"date":"2026-05-20T09:30:15","date_gmt":"2026-05-20T13:30:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wurls-latest-ctv-trends-report-uncovers-significant-opportunity-for-advertisers-on-streaming-news-channels\/"},"modified":"2026-05-20T09:30:15","modified_gmt":"2026-05-20T13:30:15","slug":"wurls-latest-ctv-trends-report-uncovers-significant-opportunity-for-advertisers-on-streaming-news-channels","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wurls-latest-ctv-trends-report-uncovers-significant-opportunity-for-advertisers-on-streaming-news-channels\/","title":{"rendered":"Wurl\u2019s Latest CTV Trends Report Uncovers Significant Opportunity for Advertisers on Streaming News Channels"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\nWurl\u2019s Latest CTV Trends Report Uncovers Significant Opportunity for Advertisers on Streaming News Channels<\/p>\n<p class=\"bwalignc\"><i>Insights reveal more than one-third of News scenes are brand safe, underscoring the role of scene-level analysis in helping advertisers move beyond broad News exclusions<\/i><\/p>\n<p>PALO ALTO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wurl.com%2F&amp;esheet=54538911&amp;newsitemid=20260520399647&amp;lan=en-US&amp;anchor=Wurl&amp;index=1&amp;md5=7ae83c6da7e8c0e2d90d6c1a4ac785a4\">Wurl<\/a>, a leader in the streaming TV industry, today released its latest <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wurl.com%2Freports%2Fthe-ctv-trends-report-may-2026%2F%3Futm_source%3Dbusiness-wire%26utm_medium%3Dpress-release%26utm_campaign%3Dctv-trends-report-may-2026&amp;esheet=54538911&amp;newsitemid=20260520399647&amp;lan=en-US&amp;anchor=CTV+Trends+Report&amp;index=2&amp;md5=45a3bdc7a5511345f9a070ff74a21595\">CTV Trends Report<\/a> exploring the realities of brand safety within News programming on free ad-supported streaming TV (FAST). The data challenges long-standing assumptions around News, highlighting how advances in scene-level contextual targeting are helping advertisers unlock premium inventory with greater precision and confidence.<\/p>\n<p>\nAs streaming audiences continue to grow, News channels provide a strong opportunity to reach highly-engaged audiences. In fact, Wurl\u2019s report found that News accounts for about 8.6% of all FAST viewing hours \u2013 with some households consuming almost exclusively News content. Devices that spend more than 90% of their time watching News account for 7.4% of viewing hours across all FAST genres, creating a meaningful audience segment unreachable through other genres. Still, many advertisers continue to rely on broad genre- and channel-level exclusions that limit access to News inventory entirely, sacrificing reach and performance.<\/p>\n<p>\n\u201cBrand safety has historically forced advertisers into an all-or-nothing approach with News,\u201d said Dave Bernath, CEO at Wurl. \u201cBut the reality is far more nuanced. Today, with scene-level contextual analysis, advertisers can evaluate the actual moment before an ad break rather than making assumptions about an entire channel or program. That changes the equation completely.\u201d<\/p>\n<p>\nAdditional findings from the report include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>More than one-third of News scenes are brand safe<\/b>: Of all analyzed News content, 35.7% of scenes were classified as fully brand safe across IAB-aligned categories.\n<\/li>\n<li><b>A small but highly engaged segment drives the majority of News consumption<\/b>: Just 6.4% of all devices account for over 80% of total News consumption, highlighting a highly-engaged audience that would be difficult to reach elsewhere.\n<\/li>\n<li><b>Brand safety risk in News is concentrated and predictable<\/b>: When looking at specific categories, the majority of brand safety flags are driven by a handful of categories tied to real-world events, including Death\/Harm, Violence, and War\/Conflict. Several other commonly cited risk categories are far less prevalent.\n<\/li>\n<li><b>Brand safety risk profiles differ across red and blue-leaning News environments<\/b>: Red-leaning content skews more toward War\/Conflict and Derogatory themes, while blue-leaning content more frequently features Violence and Death\/Harm.\n<\/li>\n<\/ul>\n<p>\nAs advertisers seek greater precision and control in streaming TV environments, scene-level targeting is reshaping how News inventory is evaluated and activated on the biggest screen in the home. Rather than relying on broad exclusions, advertisers can now identify suitable moments in real time through solutions like Wurl Advertising\u2019s Scene-Level targeting \u2013 unlocking trusted, high-attention News audiences with greater confidence and scale.<\/p>\n<p>\nTo see all of the insights, read The CTV Trends Report: Rethinking Brand Safety and Audience Behavior on News Channels <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wurl.com%2Freports%2Fthe-ctv-trends-report-may-2026%2F%3Futm_source%3Dbusiness-wire%26utm_medium%3Dpress-release%26utm_campaign%3Dctv-trends-report-may-2026&amp;esheet=54538911&amp;newsitemid=20260520399647&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=ac19e052b770dd4ee90eab972d2d782c\">here<\/a>.<\/p>\n<p><b>About Wurl<\/b><\/p>\n<p>\nWurl is a leader in the streaming TV industry, developing innovative technologies for the delivery of content and ads on TV. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl, LLC is owned by AppLovin Corporation (NASDAQ: APP). For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wurl.com&amp;esheet=54538911&amp;newsitemid=20260520399647&amp;lan=en-US&amp;anchor=www.wurl.com&amp;index=4&amp;md5=75b01fa8c3e79d6d40aa50a3a46e75e7\">www.wurl.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260520399647r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260520399647\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260520399647\/en\/<\/a><\/span><\/p>\n<p>\nTori Owens<br \/>\n<br \/>Wurl<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@wurl.com\">press@wurl.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Carriers and Services Online Entertainment Professional Services Technology General Entertainment Data Analytics TV and Radio Marketing Advertising Communications Other Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260520399647\/en\/2810496\/3\/2303_Wurl_GenericSocial_ColorLogo-White_1080x1080_%282%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wurl\u2019s Latest CTV Trends Report Uncovers Significant Opportunity for Advertisers on Streaming News Channels Insights reveal more than one-third of News scenes are brand safe, underscoring the role of scene-level analysis in helping advertisers move beyond broad News exclusions PALO ALTO, Calif.&#8211;(BUSINESS WIRE)&#8211;Wurl, a leader in the streaming TV industry, today released its latest CTV Trends Report exploring the realities of brand safety within News programming on free ad-supported streaming TV (FAST). The data challenges long-standing assumptions around News, highlighting how advances in scene-level contextual targeting are helping advertisers unlock premium inventory with greater precision and confidence. As streaming audiences continue to grow, News channels provide a strong opportunity to reach highly-engaged audiences. In fact, Wurl\u2019s report found that News &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wurls-latest-ctv-trends-report-uncovers-significant-opportunity-for-advertisers-on-streaming-news-channels\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wurl\u2019s Latest CTV Trends Report Uncovers Significant Opportunity for Advertisers on Streaming News Channels&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-965261","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wurl\u2019s Latest CTV Trends Report Uncovers Significant Opportunity for Advertisers on Streaming News Channels - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wurls-latest-ctv-trends-report-uncovers-significant-opportunity-for-advertisers-on-streaming-news-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wurl\u2019s Latest CTV Trends Report Uncovers Significant Opportunity for Advertisers on Streaming News Channels - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wurl\u2019s Latest CTV Trends Report Uncovers Significant Opportunity for Advertisers on Streaming News Channels Insights reveal more than one-third of News scenes are brand safe, underscoring the role of scene-level analysis in helping advertisers move beyond broad News exclusions PALO ALTO, Calif.&#8211;(BUSINESS WIRE)&#8211;Wurl, a leader in the streaming TV industry, today released its latest CTV Trends Report exploring the realities of brand safety within News programming on free ad-supported streaming TV (FAST). The data challenges long-standing assumptions around News, highlighting how advances in scene-level contextual targeting are helping advertisers unlock premium inventory with greater precision and confidence. As streaming audiences continue to grow, News channels provide a strong opportunity to reach highly-engaged audiences. 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The data challenges long-standing assumptions around News, highlighting how advances in scene-level contextual targeting are helping advertisers unlock premium inventory with greater precision and confidence. As streaming audiences continue to grow, News channels provide a strong opportunity to reach highly-engaged audiences. 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