{"id":965033,"date":"2026-05-20T06:03:08","date_gmt":"2026-05-20T10:03:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-launches-worlds-first-electric-ice-explorer-in-jasper-national-park\/"},"modified":"2026-05-20T06:03:08","modified_gmt":"2026-05-20T10:03:08","slug":"pursuit-launches-worlds-first-electric-ice-explorer-in-jasper-national-park","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-launches-worlds-first-electric-ice-explorer-in-jasper-national-park\/","title":{"rendered":"Pursuit Launches World\u2019s First Electric Ice Explorer in Jasper National Park"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Pursuit Launches World\u2019s First Electric Ice Explorer in Jasper National Park<\/b><\/p>\n<p><i>Canadian-built vehicle reduces emissions and offers a quieter, more immersive way for guests to experience the Athabasca Glacier as part of the Columbia Icefield Adventure<\/i><\/p>\n<p>COLUMBIA ICEFIELD, Alberta&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPursuit Attractions and Hospitality, Inc. (Pursuit) (NYSE: PRSU) today launched the world\u2019s first electric Ice Explorer as part of the Columbia Icefield Adventure in Jasper National Park, Alberta, marking a thoughtful evolution in how guests experience one of the world\u2019s most iconic and sensitive landscapes, the Athabasca Glacier. The vehicle is now operating as part of the regular fleet on the Athabasca Glacier, charging through onboard bifacial solar panels and regenerative braking.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260520779152\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260520779152\/en\/<\/a><\/p>\n<p>\nThe pilot launches at a moment when Canada\u2019s national parks are increasingly focused on how tourism can provide access while exercising environmental responsibility. Pursuit has long maintained that welcoming guests and caring for iconic places are not competing priorities, a core belief of its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pursuit.com%2Fimpact%2F&amp;esheet=54537286&amp;newsitemid=20260520779152&amp;lan=en-US&amp;anchor=Promise+to+Place&amp;index=1&amp;md5=af0db14b8b012db2e161e58a27738ab5\">Promise to Place<\/a>. Advances in electric vehicle technology are now enabling new approaches to glacier access that reflect that commitment.<\/p>\n<p>\n\u201cThe Columbia Icefield is one of the most significant places where we operate and how we show up here matters,\u201d said Stuart Back, Chief Operating Officer, Pursuit Banff Jasper Collection. \u201cStarting with one vehicle is intentional. It allows us to deepen guest connection, learn in real-world conditions, and apply those learnings thoughtfully over time. This is what it looks like to put our Promise to Place into practice.\u201d<\/p>\n<p>\nFor guests, the connection to place is felt immediately with a quieter cabin that allows the natural sounds of the glacier to come through. The Electric Ice\u202fExplorer\u202fwill\u202fbe\u202fpart of\u202fthe regular Columbia Icefield Adventure fleet and\u202fwill\u202foperate\u202fon a\u202fplanned rotation throughout the season. Every tour includes the same guided interpretation and glacier walk, with a more immersive ride experience.\u202f<\/p>\n<p>\nPurpose-built from the ground up in partnership with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnoblenorthern.com%2F&amp;esheet=54537286&amp;newsitemid=20260520779152&amp;lan=en-US&amp;anchor=Noble+Northern&amp;index=2&amp;md5=5b4e52f6aee3a02d97f3c57fd5e6084a\">Noble Northern<\/a>, a Manitoba-based leader in heavy-duty electric vehicle conversions, the Electric Ice Explorer is the world\u2019s first electrified Ice Explorer designed to operate on glacial terrain. The redesigned frame is more than 50% lighter than the original and integrates bifacial solar panels, regenerative braking, and advanced safety systems designed for glacial conditions \u2013 including geofencing technology that automatically manages speed and applies braking in designated areas of the glacier.<\/p>\n<p>\nThe Electric Ice Explorer builds on a series of fleet and facility innovations and represents the next step in reducing emissions on the glacier. Pursuit has fully refurbished 10 of its Ice Explorers, upgrading six with EPA Tier 3 engines and four with EPA Tier 4 engines, significantly reducing nitrogen oxide emissions. Pursuit also replaced its diesel generator system at the Columbia Icefield with propane, reducing the facility&#8217;s carbon footprint by more than 30%. Based on modelled comparisons, the Electric Ice Explorer takes that progression further, with the potential to reduce 200 to 300 kilograms of CO\u2082 per day compared to a diesel Ice Explorer operating on the same route.<\/p>\n<p>\nThe pilot will help determine whether electrification can play a larger role in the future of glacier access at the Columbia Icefield.<\/p>\n<p>\n\u201cWe rebuilt this vehicle from the chassis up to be as light and efficient as possible while meeting the demands of glacial terrain,\u201d said Tye Noble, President of Noble Northern, whose team led the engineering and construction of the vehicle. \u201cFive years ago, you wouldn\u2019t have considered six kilowatts of solar to be a possibility on a vehicle like this. That\u2019s what makes this pilot so valuable: the technology is ready to be tested in one of the most demanding operating environments in the world.\u201d<\/p>\n<p>\nThe Electric Ice Explorer reflects Pursuit\u2019s Promise to Place, the company\u2019s commitment to stewarding iconic destinations through continuous improvement, meaningful learning, and long-term care. The pilot is supported in part through the GreenStep EcoFund, a guest-supported initiative that helps fund sustainability projects across Pursuit\u2019s operations.<\/p>\n<p>\nThe Columbia Icefield Adventure is open for the 2026 season. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pursuit.com%2F&amp;esheet=54537286&amp;newsitemid=20260520779152&amp;lan=en-US&amp;anchor=pursuit.com&amp;index=3&amp;md5=3c64c7f3fb5846fe681966367309506f\"><b>pursuit.com<\/b><\/a><\/p>\n<p><b>Images and B-Roll <\/b>can be accessed <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flibrary.pursuitcollection.com%2Fshare%2FA21C23C0-7230-4A73-BAF18FEB00D79D71%2F&amp;esheet=54537286&amp;newsitemid=20260520779152&amp;lan=en-US&amp;anchor=here.&amp;index=4&amp;md5=dc3ce6a28027edfef69cb2ecdc8a8c1a\">here.<\/a><\/p>\n<p><b>About Pursuit<\/b><\/p>\n<p>\nPursuit Attractions and Hospitality, Inc. (NYSE: PRSU) is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. Pursuit\u2019s elevated hospitality experiences include world-class point-of-interest attractions and distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations. For more information, visit pursuit.com.<\/p>\n<p><b>About Noble Northern<\/b><\/p>\n<p>\nNoble Northern Ltd. is a Canadian-based company specializing in heavy vehicle electrification and custom-engineered platforms for demanding environments. The team focuses on integrating advanced power systems, structural redesign, and off-grid capabilities to deliver reliable, low-emission solutions for industrial and tourism applications. With experience converting and building electric vehicles for remote and extreme conditions, Noble Northern is helping lead the transition toward more sustainable operations in some of the world\u2019s most challenging environments. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnoblenorthern.com%2F&amp;esheet=54537286&amp;newsitemid=20260520779152&amp;lan=en-US&amp;anchor=https%3A%2F%2Fnoblenorthern.com&amp;index=5&amp;md5=f2ffa77af875c65dce8a3c4b197a98b8\">https:\/\/noblenorthern.com<\/a>.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260520779152r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260520779152\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260520779152\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Jessica Harcombe Fleming<br \/>\n<br \/>VP. Public Relations and Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:corporatemedia@pursuit.com\">corporatemedia@pursuit.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Green Technology Vehicle Technology Environment Automotive EV\/Electric Vehicles Sustainability Tourist Attractions Other Natural Resources Other Energy Oil\/Gas Alternative Energy Natural Resources Energy Other Travel Transportation General Automotive Destinations Travel<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260520779152\/en\/2512968\/3\/Pursuit_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pursuit Launches World\u2019s First Electric Ice Explorer in Jasper National Park Canadian-built vehicle reduces emissions and offers a quieter, more immersive way for guests to experience the Athabasca Glacier as part of the Columbia Icefield Adventure COLUMBIA ICEFIELD, Alberta&#8211;(BUSINESS WIRE)&#8211; Pursuit Attractions and Hospitality, Inc. (Pursuit) (NYSE: PRSU) today launched the world\u2019s first electric Ice Explorer as part of the Columbia Icefield Adventure in Jasper National Park, Alberta, marking a thoughtful evolution in how guests experience one of the world\u2019s most iconic and sensitive landscapes, the Athabasca Glacier. The vehicle is now operating as part of the regular fleet on the Athabasca Glacier, charging through onboard bifacial solar panels and regenerative braking. This press release features multimedia. View the full &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-launches-worlds-first-electric-ice-explorer-in-jasper-national-park\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pursuit Launches World\u2019s First Electric Ice Explorer in Jasper National Park&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-965033","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pursuit Launches World\u2019s First Electric Ice Explorer in Jasper National Park - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pursuit-launches-worlds-first-electric-ice-explorer-in-jasper-national-park\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pursuit Launches World\u2019s First Electric Ice Explorer in Jasper National Park - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pursuit Launches World\u2019s First Electric Ice Explorer in Jasper National Park Canadian-built vehicle reduces emissions and offers a quieter, more immersive way for guests to experience the Athabasca Glacier as part of the Columbia Icefield Adventure COLUMBIA ICEFIELD, Alberta&#8211;(BUSINESS WIRE)&#8211; Pursuit Attractions and Hospitality, Inc. (Pursuit) (NYSE: PRSU) today launched the world\u2019s first electric Ice Explorer as part of the Columbia Icefield Adventure in Jasper National Park, Alberta, marking a thoughtful evolution in how guests experience one of the world\u2019s most iconic and sensitive landscapes, the Athabasca Glacier. The vehicle is now operating as part of the regular fleet on the Athabasca Glacier, charging through onboard bifacial solar panels and regenerative braking. This press release features multimedia. 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(Pursuit) (NYSE: PRSU) today launched the world\u2019s first electric Ice Explorer as part of the Columbia Icefield Adventure in Jasper National Park, Alberta, marking a thoughtful evolution in how guests experience one of the world\u2019s most iconic and sensitive landscapes, the Athabasca Glacier. The vehicle is now operating as part of the regular fleet on the Athabasca Glacier, charging through onboard bifacial solar panels and regenerative braking. This press release features multimedia. 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