{"id":964836,"date":"2026-05-19T15:03:06","date_gmt":"2026-05-19T19:03:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-and-jung-kook-recast-the-brands-icons-with-new-collaboration\/"},"modified":"2026-05-19T15:03:06","modified_gmt":"2026-05-19T19:03:06","slug":"calvin-klein-and-jung-kook-recast-the-brands-icons-with-new-collaboration","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-and-jung-kook-recast-the-brands-icons-with-new-collaboration\/","title":{"rendered":"Calvin Klein and Jung Kook Recast the Brand\u2019s Icons with New Collaboration"},"content":{"rendered":"

<\/p>\n

Calvin Klein <\/b><\/i>and Jung Kook Recast the Brand\u2019s Icons with New Collaboration<\/b><\/p>\n

The limited-edition Jung Kook for Calvin Klein capsule brings the brand ambassador and pop royalty’s rebellious style to hero Calvin Klein silhouettes<\/i><\/strong><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nCalvin Klein, Inc., part of PVH Corp. [NYSE:PVH],today announces Jung Kook for Calvin Klein<\/strong>, a limited-edition capsule in partnership with global brand ambassador and pop royalty Jung Kook, marking his first fashion collaboration. Building on the brand\u2019s long-standing ambassadorship with the artist, the capsule reimagines Calvin Klein<\/i>\u2019s brand-defining essentials through the lens of Jung Kook\u2019s personal style, merging the brand\u2019s distinct design language with his rebellious edge.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260519890424\/en\/<\/a><\/p>\n

\"Jung<\/p>\n

Jung Kook, Courtesy of Calvin Klein<\/p>\n<\/div>\n

\n\u201cPartnering with Calvin Klein <\/i>over the past few years has given me the opportunity to express myself through the brand\u2019s iconic style, and it\u2019s been exciting to work with Calvin Klein<\/i> in this more personal, creative way,\u201d said Jung Kook<\/b>. \u201cAs my first fashion collaboration, I wanted to fully immerse myself in the process, leveraging Calvin Klein<\/i>\u2019s design expertise to leave my mark on every piece. This capsule feels authentic to my style and my love of riding and is a meaningful way to shape something lasting through design and storytelling.\u201d<\/p>\n

\nBlending biker attitude with Calvin Klein<\/i>\u2019s storied design codes, the men\u2019s and women\u2019s 20-style capsule infuses the brand\u2019s icons with Jung Kook\u2019s authentic style. Rooted in underwear and key denim silhouettes, including the 90s trucker jacket and 90s straight and low-rise baggy styles complemented by graphic tees, sweatshirts and a racer jacket,<\/i> the capsule\u2019s attitude and worn-in edge is further reinforced with distressed denim accents and racing stripe details. Throughout, personal and elevated details \u2013 special logo branding, interior woven labels, hidden embroidery, Jung Kook-inspired graphics and custom denim washes, as well as exclusive packaging \u2013 add depth and collectability.<\/p>\n

\n\u201cThis collaboration brings together two cultural forces at full power, combining the unmistakable influence of Jung Kook with Calvin Klein<\/i>\u2019s iconic brand codes to create something with real impact,\u201d said David Savman<\/b>, Global Brand President, Calvin Klein. \u201cThrough Jung Kook’s lens, we\u2019re able to express a more personal side of the partnership, inspired by his individuality and passion for motorcycles, all interpreted through the Calvin Klein<\/i> aesthetic. Together, we are reimagining our icons for today in a way that feels authentic, culturally resonant and globally compelling.\u201d<\/p>\n

\nThe collaboration launches with a cinematic campaign that captures Jung Kook\u2019s magnetic energy and rebellious spirit through a biker concept that takes cues from his passion for motorcycles. Dynamic portraits and a series of trailers shot by Alasdair McLellan<\/b> portray Jung Kook as a modern icon embodying the freedom of the open road, uniting fashion and entertainment to create an immersive world that balances his larger-than-life impact with Calvin Klein<\/i>\u2019s confident point of view.<\/p>\n

Jung Kook for Calvin Klein<\/b> will be available on calvinklein.com\/CKJK<\/a> in participating markets beginning May 19, 2026 at 6:00 PM EST and in select Calvin Klein<\/i> stores and wholesale partners on May 20, 2026, with retail prices ranging from $29 to $699.<\/p>\n

\nLimited-edition men\u2019s and women\u2019s underwear styles will be available exclusively at Calvin Klein<\/i>\u2019s Harajuku, Soho and Champs-\u00c9lys\u00e9es flagship stores. Jung Kook for Calvin Klein <\/b>bespoke retail pop-ups in Los Angeles, Singapore, Thailand, Syndey, Melbourne, Taiwan, Malaysia, ShenZhen, ChongQing and Shanghai will further bring consumers into the world of the collaboration. Posters inspired by the campaign will be available at the pop-ups and participating stores as a collectible gift-with-purchase.<\/p>\n

Campaign Assets: <\/b>HERE<\/a><\/p>\n

Campaign Credits: <\/b>Directed and photographed by Alasdair McLellan<\/p>\n

Editorial Credits: <\/b>Jung Kook for Calvin Klein<\/p>\n

Social: <\/b>@calvinklein<\/p>\n

Contacts:<\/b><\/p>\n

\nErin Leary, VP, Corporate and Internal Communications
\n
erinleary@ck.com<\/a><\/p>\n

\nNicholas Courtois, Sr. Manager, Corporate Communications
\n
nicholascourtois@ck.com<\/a><\/p>\n

About Calvin Klein
\n
<\/b>Calvin Klein <\/i>is one of the world\u2019s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand\u2019s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.<\/p>\n

\nAcross underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein<\/i> creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein<\/i> products were approximately $9 billion in 2025.<\/p>\n

About PVH Corp.
\n
<\/b>PVH is one of the world\u2019s largest fashion companies, driven by its two iconic brands, Calvin Klein<\/i> and TOMMY HILFIGER<\/i>. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit https:\/\/www.pvh.com<\/a>.<\/p>\n

\nFollow us on Instagram<\/a> and LinkedIn<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260519890424\/en\/<\/a><\/span><\/p>\n

\nMedia Contacts:<\/p>\n

communications@ck.com
\n<\/a>
Erin Leary, erinleary@ck.com
\n<\/a>
Nicholas Courtois, nicholascourtois@ck.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Fashion Marketing Advertising Entertainment Retail Communications Celebrity<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Jung Kook, Courtesy of Calvin Klein<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Calvin Klein and Jung Kook Recast the Brand\u2019s Icons with New Collaboration The limited-edition Jung Kook for Calvin Klein capsule brings the brand ambassador and pop royalty’s rebellious style to hero Calvin Klein silhouettes NEW YORK–(BUSINESS WIRE)– Calvin Klein, Inc., part of PVH Corp. [NYSE:PVH],today announces Jung Kook for Calvin Klein, a limited-edition capsule in partnership with global brand ambassador and pop royalty Jung Kook, marking his first fashion collaboration. Building on the brand\u2019s long-standing ambassadorship with the artist, the capsule reimagines Calvin Klein\u2019s brand-defining essentials through the lens of Jung Kook\u2019s personal style, merging the brand\u2019s distinct design language with his rebellious edge. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260519890424\/en\/ Jung Kook, Courtesy of Calvin … <\/p>\n

Continue reading “Calvin Klein and Jung Kook Recast the Brand\u2019s Icons with New Collaboration”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-964836","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCalvin Klein and Jung Kook Recast the Brand\u2019s Icons with New Collaboration - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-and-jung-kook-recast-the-brands-icons-with-new-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calvin Klein and Jung Kook Recast the Brand\u2019s Icons with New Collaboration - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Calvin Klein and Jung Kook Recast the Brand\u2019s Icons with New Collaboration The limited-edition Jung Kook for Calvin Klein capsule brings the brand ambassador and pop royalty’s rebellious style to hero Calvin Klein silhouettes NEW YORK–(BUSINESS WIRE)– Calvin Klein, Inc., part of PVH Corp. [NYSE:PVH],today announces Jung Kook for Calvin Klein, a limited-edition capsule in partnership with global brand ambassador and pop royalty Jung Kook, marking his first fashion collaboration. Building on the brand\u2019s long-standing ambassadorship with the artist, the capsule reimagines Calvin Klein\u2019s brand-defining essentials through the lens of Jung Kook\u2019s personal style, merging the brand\u2019s distinct design language with his rebellious edge. This press release features multimedia. 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