{"id":964785,"date":"2026-05-19T11:16:10","date_gmt":"2026-05-19T15:16:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-hat-selects-square-to-power-multi-state-expansion\/"},"modified":"2026-05-19T11:16:10","modified_gmt":"2026-05-19T15:16:10","slug":"the-hat-selects-square-to-power-multi-state-expansion","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-hat-selects-square-to-power-multi-state-expansion\/","title":{"rendered":"The Hat Selects Square to Power Multi-State Expansion"},"content":{"rendered":"

<\/p>\n

The Hat Selects Square to Power Multi-State Expansion<\/b><\/p>\n

The iconic pastrami brand is utilizing Square for Restaurants to manage its 11-location portfolio as it extends beyond its Southern California roots<\/i><\/p>\n

DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\nSquare today announced that The Hat<\/a>, a quick-service restaurant (QSR) beloved for its pastrami sandwiches for 75 years, has selected Square as its unified commerce platform. With Square\u2019s technology foundation now rolled out across The Hat\u2019s 11 locations in California, the brand is ready to embark on its first expansion out of state. This month, The Hat is opening its 12th restaurant in Las Vegas, Nevada, marking a new chapter of multi-location management supported by Square for Restaurants.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260519123332\/en\/<\/a><\/p>\n

\"Las<\/p>\n

Las Vegas location, photo courtesy of The Hat<\/p>\n<\/div>\n

\nFounded in 1951 as a roadside stand in Alhambra, The Hat remains beloved in Southern California for its generous portions, high-quality ingredients, and neighborhood warmth. With old-school hospitality a key part of the brand\u2019s identity \u2013 including cash acceptance, printed order numbers, and order call-outs by counter teams \u2013 it was essential for The Hat to preserve its human connection as the technology behind the business advanced. The Hat’s leadership undertook a rigorous, multi-month evaluation to find the platform that could support the restaurant\u2019s complexity and ambition, without compromising the welcoming experience customers have long known and returned for.<\/p>\n

A Rigorous Road to the Right Commerce Platform<\/b><\/p>\n

\n\u201cChoosing Square as our new technology partner was a decision we took seriously and viewed as a long-term move,” said Jarred Conzonire, Director of Marketing and Operations at The Hat. “We ran a thorough evaluation, going location by location. What we found was a system that matched how we actually work, instead of one that asked us to change what makes us who we are. That’s a rare thing. With Square, we\u2019re able to preserve our legacy, while innovating for the future.”<\/p>\n

\nThe Hat’s path to Square was deliberate. Jarred Conzonire led a side-by-side pilot evaluation in a live testing environment, assessing Square against competing platforms before committing. Square stood out for its ease of use, intuitive staff experience, and ability to be configured around The Hat’s real-world workflows across locations.<\/p>\n

\nSquare\u2019s rollout began with one restaurant in December 2025. From there, The Hat\u2019s district managers were active participants in validating the platform across locations before full deployment. The team\u2019s confidence in the Square platform at scale served as the green light to continue. By March 2026, not only were The Hat’s 11 restaurants onboarded to Square, but plans were made to open the brand\u2019s first out-of-state destination in Las Vegas, Nevada \u2013 a decision bolstered by Square\u2019s ability to support the brand\u2019s expansion into new markets.<\/p>\n

\n\u201cA technology provider isn\u2019t simply about the product they offer, but the team behind that product,\u201d said Joe Conzonire JR, CFO and COO at The Hat. \u201cIn addition to Square\u2019s ease of use, the team at Square has delivered on their promise to provide the human support our organization requires. This allows The Hat to become the best it can be.\u201d<\/p>\n

Multi-Location Management for a High-Volume QSR<\/b><\/p>\n

\nAs the pastrami sandwich QSR sustained its momentum, The Hat\u2019s corporate owners and district managers required more than new registers to further scale. They needed real-time visibility, brand standardization, and interconnection across their entire portfolio. Square for Restaurants<\/b> gives The Hat centralized menu management and unified reporting tools, empowering leadership with comprehensive operational insights. The Hat also uses Square Register<\/b> (paired with receipt printers and cash drawers) configured for high-volume counter service. Online, Square Marketing<\/b> is positioned as a key tool for deepening customer engagement and loyalty as the brand geographically expands.<\/p>\n

\n“Legacy QSR brands don’t switch platforms lightly,” said James Schonzeit, Head of Food & Beverage at Square. “The Hat spent months stress-testing Square against the realities of their business: the volume, the pace, the workflows their staff and customers depend on. The fact that they\u2019ve not only deployed Square across all locations \u2013 but are also bringing it into new markets \u2013 tells you what the results looked like and will continue to unlock.”<\/p>\n

\nLearn more about how Square powers restaurants at: https:\/\/squareup.com\/us\/en\/restaurants<\/a><\/p>\n

About The Hat<\/b><\/p>\n

\nFounded in 1951 in Alhambra, California, The Hat is a family-owned quick-service restaurant (QSR) brand specializing in its World Famous Pastrami Dip Sandwich. With 11 locations across Southern California and a 12th opening in Las Vegas, The Hat has served generations of loyal customers through a fast, quality-driven counter-service model unchanged in its spirit since the brand’s founding. For more information, visit thehat.com<\/a>.<\/p>\n

About Square<\/b><\/p>\n

\nSquare helps businesses turn transactions into connections and businesses into neighborhood favorites.<\/p>\n

\nIn 2009, Square started with a simple invention \u2013 the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.<\/p>\n

\nWhether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260519123332\/en\/<\/a><\/span><\/p>\n

Media Contact:
\n<\/b>
Square Press
\n
press@squareup.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California Nevada<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Mobile\/Wireless Payments Fintech Banking Professional Services Software Restaurant\/Bar Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Las Vegas location, photo courtesy of The Hat<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

The Hat Selects Square to Power Multi-State Expansion The iconic pastrami brand is utilizing Square for Restaurants to manage its 11-location portfolio as it extends beyond its Southern California roots DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.–(BUSINESS WIRE)– Square today announced that The Hat, a quick-service restaurant (QSR) beloved for its pastrami sandwiches for 75 years, has selected Square as its unified commerce platform. With Square\u2019s technology foundation now rolled out across The Hat\u2019s 11 locations in California, the brand is ready to embark on its first expansion out of state. This month, The Hat is opening its 12th restaurant in Las Vegas, Nevada, marking a new chapter of multi-location management supported by Square for Restaurants. This press release features multimedia. View the full release … <\/p>\n

Continue reading “The Hat Selects Square to Power Multi-State Expansion”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-964785","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nThe Hat Selects Square to Power Multi-State Expansion - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-hat-selects-square-to-power-multi-state-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hat Selects Square to Power Multi-State Expansion - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Hat Selects Square to Power Multi-State Expansion The iconic pastrami brand is utilizing Square for Restaurants to manage its 11-location portfolio as it extends beyond its Southern California roots DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.–(BUSINESS WIRE)– Square today announced that The Hat, a quick-service restaurant (QSR) beloved for its pastrami sandwiches for 75 years, has selected Square as its unified commerce platform. With Square\u2019s technology foundation now rolled out across The Hat\u2019s 11 locations in California, the brand is ready to embark on its first expansion out of state. This month, The Hat is opening its 12th restaurant in Las Vegas, Nevada, marking a new chapter of multi-location management supported by Square for Restaurants. This press release features multimedia. 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