{"id":964764,"date":"2026-05-19T10:21:38","date_gmt":"2026-05-19T14:21:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sour-patch-kids-chews-are-here-to-challenge-the-candy-status-quo\/"},"modified":"2026-05-19T10:21:38","modified_gmt":"2026-05-19T14:21:38","slug":"new-sour-patch-kids-chews-are-here-to-challenge-the-candy-status-quo","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sour-patch-kids-chews-are-here-to-challenge-the-candy-status-quo\/","title":{"rendered":"New SOUR PATCH KIDS CHEWS are Here to Challenge the Candy Status Quo"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Soft & Chewy on the Outside, Sour on the Inside, SOUR PATCH KIDS CHEWS are Ready to Level Up Gaming Sessions<\/i>\n <\/p>\n

\n EAST HANOVER,\u00a0N.J.<\/span>, May 19, 2026<\/span> \/PRNewswire\/ — SOUR PATCH KIDS<\/a> is breaking all its own rules with the launch of new SOUR PATCH KIDS CHEWS. SOUR PATCH KIDS CHEWS have a soft and chewy texture, are individually wrapped, and not <\/i>shaped like classic Kids \u2013 in fact, they flip the SOUR PATCH KIDS experience you know on its head \u2013 they are sweet on the outside and have a burst of sour sanding on the inside. It’s the sweet then<\/i> sour experience your taste buds didn’t see coming from SOUR PATCH KIDS.<\/p>\n

\n

\n
\n \"SOUR
\n <\/a>\n <\/p>\n<\/p><\/div>\n

“We know consumers want new textures and experiences when they’re in the candy aisle1<\/sup>, so we saw an opportunity to bring SOUR PATCH KIDS signature sour to the world of chewy candy in a new and unique way,” said Lauryn McDonough, Senior Director, Candy, Mondel\u0113z International. “After talking to SOUR PATCH KIDS consumers, we learned that SOUR PATCH KIDS CHEWS are what today’s consumers are after \u2013 you can sink your teeth into them, there’s a bold sensorial experience, and the texture is just right.”\u00a0<\/p>\n

\n A Great Candy Option for Gamers and Streamers <\/b>\n <\/p>\n

Eighty-seven percent of Gen Z say they play video games on devices such as smartphones, gaming consoles, or computers at least weekly, and SOUR PATCH KIDS wanted to make a candy that fit their lifestyle2.<\/sup>. Gamers can rest easy knowing their controllers are safe from sticky sour dust. The individually wrapped candies and sour on the inside means a shorter break from your controller due to sticky fingers, and more time battling your enemies and making game-winning plays.<\/p>\n

To celebrate the SOUR PATCH KIDS CHEWS debut on shelf, the brand is teaming up with fan-favorite gaming streamers Cinna, Gleam, Typical Gamer, DOUGDOUG, JeromeASF, Juliakins, PartyArlie and Caryn and Connie bringing SOUR PATCH KIDS CHEWS straight to the livestream on Twitch and YouTube. From May through June, gaming partners will highlight new SOUR PATCH KIDS CHEWS while taking on sweet then sour challenges in a brand new Mischief Mode experience \u00a0– a wild, interactive gaming experience where fans control the chaos. During select livestreams, viewers can participate in interactive moments to drive mischief and for the chance to win<\/a> the ultimate gaming bundle, inclusive of a custom SOUR PATCH KIDS CHEWS gaming controller, SOUR PATCH KIDS CHEWS candy, and other merch.<\/p>\n

\n New SOUR PATCH KIDS CHEWS Product Details<\/b>\n <\/p>\n

SOUR PATCH KIDS CHEWS come in classic SOUR PATCH KIDS flavors: REDBERRY, Blue Raspberry, Orange, Lemon, and Lime. They are available for purchase online and at major national retailers in a 1.9 oz king size pack for an SRP of $2.49, a 2.1 oz small peg bag for an SRP of $1.25, a 5.1 oz large peg bag for an SRP of $3.29, and an 8.1 oz small standup bag for an SRP of $5.09.<\/p>\n

This new format from SOUR PATCH KIDS is also available in delicious SWEDISH FISH flavors like classic red, Blue Raspberry, Orange, Lemon, and Lime.<\/p>\n

For more information about SOUR PATCH KIDS, please visit\u00a0https:\/\/sourpatchkids.com\/<\/a> and follow us on Instagram at @SourPatchKids<\/a> and TikTok at @TheRealSourPatchKids<\/a>.<\/p>\n

\n
\n About Mondel\u0113z International<\/u>
\n <\/b>
\n
Mondel\u0113z International, Inc. (Nasdaq:\u202fMDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately\u202f$36.4 billion, MDLZ is leading the future\u202fof snacking with iconic global and local brands such as\u202fOreo, Ritz, LU,<\/i>\u202fClif Bar<\/i>\u202fand\u202fTate’s<\/i>\u202fBake Shop<\/i>\u202fbiscuits and baked snacks, as well as\u202fCadbury Dairy Milk, Milka<\/i>\u202fand\u202fToblerone<\/i>\u202fchocolate. Mondel\u0113z International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit\u202fwww.mondelezinternational.com<\/a>\u202for follow the company on Twitter at www.twitter.com\/MDLZ<\/a>.\u00a0<\/p>\n

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\n 1.<\/span>\n <\/p>\n<\/td>\n

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\n Source: Nielsen RMS Syndicated xAOC+C<\/span>\n <\/p>\n<\/td>\n<\/tr>\n

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\n 2.<\/span>\n <\/p>\n<\/td>\n

\n

\n Source: https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/technology\/digital-media-trends-consumption-habits-survey\/summary-2021.html?icid=learn_more_content_click<\/a><\/span>\n <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n

\n

\n
\n \"SOUR
\n <\/a>\n <\/p>\n

\n
\n \"(PRNewsfoto\/Mondel\u0113z
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/new-sour-patch-kids-chews-are-here-to-challenge-the-candy-status-quo-302776331.html<\/a><\/p>\n

SOURCE Mondel\u0113z International<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

PR Newswire Soft & Chewy on the Outside, Sour on the Inside, SOUR PATCH KIDS CHEWS are Ready to Level Up Gaming Sessions EAST HANOVER,\u00a0N.J., May 19, 2026 \/PRNewswire\/ — SOUR PATCH KIDS is breaking all its own rules with the launch of new SOUR PATCH KIDS CHEWS. SOUR PATCH KIDS CHEWS have a soft and chewy texture, are individually wrapped, and not shaped like classic Kids \u2013 in fact, they flip the SOUR PATCH KIDS experience you know on its head \u2013 they are sweet on the outside and have a burst of sour sanding on the inside. It’s the sweet then sour experience your taste buds didn’t see coming from SOUR PATCH KIDS. “We know consumers want new … <\/p>\n

Continue reading “New SOUR PATCH KIDS CHEWS are Here to Challenge the Candy Status Quo”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-964764","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNew SOUR PATCH KIDS CHEWS are Here to Challenge the Candy Status Quo - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-sour-patch-kids-chews-are-here-to-challenge-the-candy-status-quo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New SOUR PATCH KIDS CHEWS are Here to Challenge the Candy Status Quo - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Soft & Chewy on the Outside, Sour on the Inside, SOUR PATCH KIDS CHEWS are Ready to Level Up Gaming Sessions EAST HANOVER,\u00a0N.J., May 19, 2026 \/PRNewswire\/ — SOUR PATCH KIDS is breaking all its own rules with the launch of new SOUR PATCH KIDS CHEWS. SOUR PATCH KIDS CHEWS have a soft and chewy texture, are individually wrapped, and not shaped like classic Kids \u2013 in fact, they flip the SOUR PATCH KIDS experience you know on its head \u2013 they are sweet on the outside and have a burst of sour sanding on the inside. 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