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- Adelyn Cheong promoted to CEO, PVH Americas, overseeing the Calvin Klein and TOMMY HILFIGER brands in the region<\/i><\/li>\n
- Joel Samaha appointed President, Global Licensing, Partnerships and Expansion<\/i><\/li>\n
- Jonathan Bottomley, Global Chief Marketing Officer, Calvin Klein, expands his responsibilities to also become EVP, Group Consumer & Brand Strategy, PVH Corp.<\/i><\/li>\n
- Appointments strengthen focus on consumer, brand strategy and global growth initiatives<\/i><\/li>\n<\/ul>\n
NEW YORK–(BUSINESS WIRE<\/a>)–
\nPVH Corp. (NYSE: PVH) today announced three new appointments, including two internal promotions, to the company\u2019s Executive Leadership Team:<\/p>\nThis press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260519565079\/en\/<\/a><\/p>\n
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<\/p>\nAdelyn Cheong, Courtesy of PVH.<\/p>\n<\/div>\n
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- \nAdelyn Cheong has been promoted to Chief Executive Officer, PVH Americas and will oversee the Calvin Klein <\/i>and TOMMY HILFIGER<\/i> brands in the Americas region.<\/p>\n<\/li>\n
- \nJoel Samaha will join PVH in the newly-created role of President, Global Licensing, Partnerships and Expansion.<\/p>\n<\/li>\n
- \nJonathan Bottomley, Global Chief Marketing Officer, Calvin Klein<\/i>, will expand his responsibilities to also become EVP, Group Consumer & Brand Strategy, PVH Corp.<\/i><\/li>\n<\/ul>\n
\nMs. Cheong will succeed Donald Kohler, who currently serves as CEO, PVH Americas. Mr. Kohler has decided to leave the company to be closer to family, and with this, pursue a new professional opportunity. Mr. Kohler also has responsibility for global licensing and this has been incorporated into Mr. Samaha\u2019s newly-created role of President, Global Licensing, Partnerships and Expansion.<\/p>\n
Stefan Larsson, CEO, PVH Corp., said<\/b>: \u201cWe are thrilled to add these experienced and talented leaders to our Executive Leadership Team, as we drive next-level execution of our PVH+ Plan and unlock the full potential of Calvin Klein and TOMMY HILFIGER. The internal promotions of Adelyn and Jonathan will increase their already strong impact on the PVH+ Plan execution and the addition of Joel\u2019s deep licensing and partnership expertise will further strengthen the growth of our non-owned businesses.\u201d<\/i><\/p>\n
\u201cI also want to thank Donald for his leadership and meaningful contributions to PVH in the Americas. Since joining PVH, he has played an important role in advancing our PVH+ Plan in the region, and we wish him all the best in his next chapter. He is working closely with Adelyn, Joel and their teams to ensure a smooth transition.\u201d<\/i><\/p>\n
\nMs. Cheong joined PVH in 2018 to lead TOMMY HILFIGER <\/i>in APAC and was appointed President, PVH China in 2021, overseeing both brands in one of the company\u2019s most critical growth markets. Under her leadership, PVH China has delivered strong performance, driven by consumer-centricity, digital innovation and operational excellence. Ms. Cheong led the acceleration of the market\u2019s digital transformation and significantly scaled the e-commerce business. She also leveraged her wholesale expertise to strengthen partnerships and create a consistent brand experience across channels. As CEO, PVH Americas, she will oversee Calvin Klein<\/i> and TOMMY HILFIGER<\/i> in the region, building on strong brand momentum and driving execution across channels and consumer segments. Ying Wu will be appointed President, PVH China, in addition to her role as EVP, Chief Financial Officer, PVH APAC.<\/p>\n
\nMr. Samaha joins PVH from Boston Consulting Group where he is a Partner in the firm\u2019s global consumer and fashion practice. He has a deep understanding of the PVH business, having partnered closely with the company on strategic initiatives over the last year. As President, Global Licensing, Partnerships and Expansion, Mr. Samaha will lead the strategy and execution of PVH\u2019s non-owned business partnerships, overseeing category and market licenses, joint ventures, and strategic partnerships, as well as the company\u2019s global real estate and expansion strategy.<\/p>\n
\nMr. Bottomley, Global Chief Marketing Officer (CMO), Calvin Klein<\/i>, will take on additional responsibilities as EVP, Group Consumer & Brand Strategy, PVH Corp., where he will accelerate and scale the company\u2019s global consumer capabilities, including insights and data, to further strengthen the engagement with PVH’s most important consumer segments across both Calvin Klein<\/i> and TOMMY HILFIGER. <\/i>A seasoned marketing leader, he has over 25 years of experience strategically connecting culture and creativity to commercial impact and, in his role as CMO for Calvin Klein<\/i> has been instrumental in strengthening brand equity and relevance with next-generation consumers.<\/p>\n
\nThe three leaders will report to Stefan Larsson, Chief Executive Officer of PVH Corp., with Mr. Bottomley also maintaining his Calvin Klein<\/i> CMO reporting line into David Savman, Global Brand President, Calvin Klein<\/i>.<\/p>\n
Mr. Larsson added<\/b>: \u201cAdelyn and Jonathan are both seasoned leaders who have been key drivers of the multi-year PVH+ Plan transformation. They combine a strong brand and consumer understanding with sharp commercial instincts and in their new and expanded roles will continue to drive momentum across the business.<\/i><\/p>\n
We are also excited to welcome Joel to PVH in this newly-created leadership role, which will be critical as we unlock next-level growth from our strong licensing business, partnerships and global expansion.\u201d<\/i><\/p>\n
\nMr. Kohler\u2019s last day with PVH will be June 30. The appointments of Ms. Cheong and Mr. Samaha will become effective in late summer and on July 6, respectively. Mr. Bottomley\u2019s expanded responsibilities are effective immediately.<\/p>\n
About PVH Corp.
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<\/b>PVH is one of the world\u2019s largest fashion companies, driven by its two iconic brands, Calvin Klein<\/i> and TOMMY HILFIGER<\/i>. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit https:\/\/www.pvh.com<\/a>. Follow PVH on Instagram<\/a> and LinkedIn<\/a>.<\/p>\nExecutive Bios<\/b><\/p>\n
Adelyn Cheong
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<\/b>Adelyn Cheong is incoming Chief Executive Officer, Americas at PVH Corp., where she will oversee the Calvin Klein<\/i> and TOMMY HILFIGER<\/i> businesses across the region, driving growth and execution across channels and consumer segments.<\/p>\n\nAdelyn joined PVH in 2018 to lead TOMMY HILFIGER<\/i> Asia Pacific and currently serves as President, PVH China, overseeing both brands in one of the company\u2019s most important growth markets. Under her leadership, PVH China delivered strong performance through a focus on consumer-centricity, digital innovation and operational excellence.<\/p>\n
\nWith more than 15 years of experience across merchandising, brand building and commercial leadership, Adelyn has a proven track record of elevating performance and driving brand growth. Prior to joining PVH, she spent nearly a decade at Esprit, where she rose to Senior Vice President and Head of China, overseeing multi-channel operations across the region.<\/p>\n
Joel Samaha
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<\/b>Joel Samaha is incoming President, Global Licensing, Partnerships & Expansion at PVH Corp., where will lead the company\u2019s global licensing, partnership and expansion strategy across Calvin Klein<\/i> and TOMMY HILFIGER<\/i>. In this role, he will be responsible for identifying and scaling growth opportunities across categories, geographies and channels to drive long-term, sustainable growth.<\/p>\n\nJoel joins PVH from Boston Consulting Group, where he is a partner in the firm\u2019s Global Fashion & Luxury and Consumer practices, advising leading global brands on growth strategy, licensing, partnerships and portfolio development. He brings deep experience helping brands scale across international markets and partner-operated channels.<\/p>\n
\nJoel holds an MBA from the University of Chicago Booth School of Business and a Bachelor of Arts from Yale University.<\/p>\n
Jonathan Bottomley
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<\/b>Jonathan Bottomley is Global Chief Marketing Officer, Calvin Klein<\/i> and EVP, Group Consumer & Brand Strategy, PVH Corp. In his role, he oversees global marketing for Calvin Klein<\/i>, where he has played a key role in strengthening brand equity and driving relevance with next-generation consumers since 2022. As EVP, Group Consumer & Brand Strategy at PVH Corp., he also leads PVH\u2019s global consumer and brand strategy capabilities across Calvin Klein<\/i> and TOMMY HILFIGER<\/i>.<\/p>\n\nJonathan has more than 25 years of experience building global brands and driving commercial impact at the intersection of culture, creativity and consumer insight. Prior to joining PVH, he served as Global Chief Marketing Officer at Ralph Lauren, Chief Marketing Officer at Boll & Branch and Chief Strategy Officer at BBH.<\/p>\n
\nJonathan holds Bachelor of Arts and Master of Arts degrees in Modern Languages from the University of Oxford.<\/p>\n
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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260519565079\/en\/<\/a><\/span><\/p>\n
\nInvestor Contact:
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Investorrelations@pvh.com<\/a><\/p>\n
- Joel Samaha appointed President, Global Licensing, Partnerships and Expansion<\/i><\/li>\n
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