{"id":964490,"date":"2026-05-19T08:03:54","date_gmt":"2026-05-19T12:03:54","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-launches-the-social-index-a-new-benchmark-for-how-brands-win-the-moments-that-matter\/"},"modified":"2026-05-19T08:03:54","modified_gmt":"2026-05-19T12:03:54","slug":"sprinklr-launches-the-social-index-a-new-benchmark-for-how-brands-win-the-moments-that-matter","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sprinklr-launches-the-social-index-a-new-benchmark-for-how-brands-win-the-moments-that-matter\/","title":{"rendered":"Sprinklr Launches the Social Index, a New Benchmark for How Brands Win the Moments That Matter"},"content":{"rendered":"

<\/p>\n

Sprinklr Launches the Social Index, a New Benchmark for How Brands Win the Moments That Matter<\/b><\/p>\n

The benchmark highlights diverging trends between brand activity and audience experience \u2014 and what top performers do differently.<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–Sprinklr<\/a> (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today released the Sprinklr Social Index report<\/a>, a new benchmark revealing a stark reality: most brands are visible but unloved.<\/p>\n

\nBased on more than 1 million interactions across 1,160 brands over 11 months, the Index shows a consistent gap between activity and impact: most brands fail to generate meaningful engagement or positive sentiment. Unlike traditional benchmarks, the Index compares brands against peers and adjusts for viral spikes to reflect sustained performance in real customer moments \u2013 not campaign-driven anomalies.<\/p>\n

\n\u201cBrands don\u2019t lack visibility. They lack relevance,\u201d said Sprinklr Chief Administrative Officer, Joy Corso. <\/b>\u201cThe brands winning on social aren\u2019t the ones saying the most \u2013 they\u2019re the ones showing up in the right moments, with relevance and clarity to create meaningful connections. Brands that listen continuously across every customer touchpoint, use AI to separate real signals from social noise, and act on those insights through a single, unified system are well prepared to win the moment.\u201d<\/p>\n

From Activity to Impact: What the Data Shows<\/i><\/b><\/p>\n

The Sprinklr Social Index<\/a> evaluates brand performance using a single normalized 0\u201310 score built from two factors: how brands show up and how audiences respond.<\/p>\n

    \n
  1. \nThe Brand Index<\/b> measures activity (posting cadence, responsiveness, content performance)<\/p>\n<\/li>\n
  2. \nThe Audience Experience<\/b> Index measures impact (engagement, earned conversation, sentiment)<\/p>\n<\/li>\n<\/ol>\n

    \nTogether, these measures reveal a widening gap between presence and perception: brands are active but not consistently engaging in the real-time moments that shape relevance.<\/p>\n

    \nAcross industries, a consistent pattern emerges. While most brands are present and active on social, few are building meaningful relationships:<\/p>\n